Xou da Xuxa
| Xou da Xuxa | |
|---|---|
| Genre | Children |
| Directed by | Marlene Mattos |
| Starring |
Xuxa Ana Paula Almeida Juliana Baroni Roberta Cipriani Marcelo Faustini Flavia Fernandes Letícia Spiller Andréia Sorvetão Bianca Rinaldi Cátia Paganote Tatiana Maranhão Cláudio Heinrich Ana Paula Guimarães |
| Opening theme | "Doce Mel": Xuxa (1986–92) |
| Country of origin | Brazil |
| Original language(s) | Portuguese |
| No. of seasons | 7 |
| Production | |
| Producer(s) | Nilton Gouveia |
| Location(s) | Teatro Fênix, Rio de Janeiro |
| Running time | 5h |
| Release | |
| Original network | Rede Globo (1986–92) |
| Original release | 30 June 1986 – 31 December 1992 |
"Xou da Xuxa" was a Brazillian children's variety show hosted by Xuxa Meneghel on Rede Globo from June 30, 1986 to December 31, 1992. The show aired over 2000 episodes during the six years. The Xou replaced Balão Mágico, which was later brought back and run from January to April 1993, during a series of network programming changes. It became replaced by TV Colosso, while the presenter was preparing his program, aired on Sundays.
Airing in mornings from Mondays to Saturdays, the show featured auditorium frames (mainly competitions and musical numbers) interspersed with cartoons. Despite the systematic negative reviews from critics, soon the "Xou da Xuxa" became the most successful children's show in the history of Brazilian television, and turned its host into a celebrity during the 80s and 90s.[1]
The program
The Xou da Xuxa premiered in place of Balão Mágico, with its basic structure based on the Clube da Crianca program from Rede Manchete, that starred Xuxa as the host. But in the new network the program won best scenarios and quality.
The mixed program play, musical acts, circus acts, display of cartoons and special boards, and had the participation of an average of 200 children in each recording. The Xou was divided into nine blocks from Monday to Friday, and seven blocks on Saturdays.
To control the attraction, Xuxa had the help of characters that soon become trademarks of their programs, as auxiliary Andrea Veiga and Andrea Faria, the "Sorvetão" which evolved into the name of Paquitas, Dengue (Roberto Berttin) and Praga (Armando Moraes). They helped to host the organization and the auditorium animation. The Paquitas dressed up with clothes inspired by toy soldiers, balanced on white boots, while the Dengue, a huge Mosquito full of arms, clothed in yellow and red from head to toe, and the softly Praga, wore a costume turtle.
The main concern of the program team was to leave children free, as if they were at an amusement park. To ensure the relaxed atmosphere, the program was done with minimal editing possible, conveying the idea of a live program. Another striking feature of the "Xou da Xuxa" were different choreography staged by the presenter in each musical number of the program, all created by the Uruguayan dancer Oswald Berry.
The program has become the leader of audience in a short time and made of presenter the highest infant idol of the country. Xuxa it referred to children as "baixinhos" (little people) and therefore came to be called "Rainha dos Baixinhos" ("Queen of the little people" or "Queen of Children".) His phrases "beijinho, beijinho e tchau, tchau" ("kiss, kiss and bye, bye") also turned fever and is one of the strongest brands of the presenter. Many products were launched with Xuxa brand, such as dolls, clothes and accessories; children from different social levels started dressing like Xuxa. The white leather boots and "xuxinhas" became fashionable among children and adolescents.
Over the years, the Xou started to invest in frames, diversifying the program's attractions. The program was recorded entirely in Theatre Phoenix, in Rio de Janeiro. The "Xou da Xuxa" was directed by Marlene Mattos, and had as Nilton Gouveia production coordinator. The program went off the air on 31 December 1992.[2]
Impact
Ratings
| Ratings in the Metropolitan Region of São Paulo according to IBOPE | ||
|---|---|---|
| 1986 | 27 Rating | |
| 1989 | 35 Rating | |
| 1990 | 28 Rating | |
| 1991 | 29 Rating | |
| 1992 | 26 Rating | |
| Rating average | 23 Rating | |
- The success of "Xou da Xuxa" led to an effort to conquer international markets, with mixed results. The version of Argentina's program was considered a phenomenon, reaching 44 points of average audience, more than in Brazil. The El Show de Xuxa, made her a celebrity presenter in several countries in Latin America and Spain and served as support for the dissemination of Xuxa albums in Spanish. The version of the United States, Xuxa in English, took to be launched and, because of the difficulty of Xuxa with the English language and cultural issues mainly was a failure and only lasted one season.
Critical reception
Since its early days, the "Xou da Xuxa" suffered an intense questioning of intellectuals, politicians and journalists, which often confused criticism of the program and the presenter.[3][4][5]
The program was regarded as child alienation inductor, referring children to a world away from the hardships of the Brazilian reality, and this fact also critical of reason by the British documentary Beyond Citizen Kane.[6] Awoke early infantile sexuality, as Xuxa and Paquitas wore sexy clothes and heavy makeup.
Awards
- Best Children's Program (Won 1987–1993)
See also
References
- ↑ Alzer, Luiz André e Claudino, Mariana. Almanaque anos 80. Rio de Janeiro: Ediouro Publicações, 2004. pp. 32. 296 páginas. ISBN 8500015322.
- ↑ "XOU DA XUXA – FORMATO". Memória Globo. Retrieved 11 March 2015.
- ↑ "O Xou da Xuxa é uma vitrine comercial. Pode funcionar como uma escola de consumidores pervertidos que, aos três anos de idade, já começam a se preocupar com a griffe das roupas que usam". In: Veja. Volume 24. Editora Abril, 1991. Disponível em .
- ↑ Ribeiro, Renato Janine. O afeto autoritário: televisão, ética e democracia. Atelie Editorial, 2005. pp. 24. 221 páginas. ISBN 8574802301.
- ↑ Jobim e Souza, Solange. Educação @ pós-modernidade: Ficções científicas & Crônicas do cotidiano. 7Letras, 2003. pp. 147. 173 páginas. ISBN 8575770241.
- ↑ Raboni, André. "Xou da Xuxa: há 22 anos ludibriando nossas crianças". Acerto de Contas. 30 de junho de 2008. Acesso em 25 de dezembro de 2010.
External links
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