DYCD
| City | Cebu City |
|---|---|
| Broadcast area | Central Visayas |
| Branding | 103.5 Retro Cebu |
| Slogan | Yesterday's Hits Today! |
| Frequency | 103.5 MHz |
| First air date |
1995 (as Kiss FM 103.5) 2002 (as 103.5 Wild FM) 2015 (as 103.5 Retro Cebu) |
| Format | Classic hits |
| Power | 10,000 watts |
| Class | A,B,C |
| Callsign meaning |
DY Cebu Ditan |
| Former frequencies |
105.9 MHz (1994-2000) as Wild FM |
| Owner |
Ditan Communications (UM Broadcasting Network) |
| Webcast | http://www.amfmph.com/103-5-retro-cebu-13188.html |
DYCD (103.5 FM), broadcasting as 103.5 Retro Cebu, is a music FM radio station owned by Ditan Communications, an affiliate of UM Broadcasting Network in the Philippines. The station's studio is located at the Room 309, 3rd Floor, Doña Luisa Bldg., Fuente Osmeña, Cebu City, and the transmitter is located at the Kalunasan, Guadalupe, Cebu City. 103.5 Retro Cebu operates daily from 4:00 AM to 12:00 AM and except during Holy Week each year where its signs-off at 12:00 AM of Maundy Thursday until 4:00 AM of Easter Sunday.
History
This station used to be Kiss FM 103.5 during the mid 90s until Ditan became a full subsidiary of UMBN in 2002. It was then situated at the 4th level of Ayala Center Cebu.
Wild FM Cebu used to be on 105.9 MHz (now Monster Radio BT) until the acquisition from Ditan Communications, DYCD Wild FM started in August 2002 with its first site at the University of San Carlos main campus along Pelaez St., downtown Cebu. Wild FM's unique Contemporary Hit Radio (CHR-Dance) format with 20-minute nonstop re-mix every hour soon got Cebuanos shaking and dancing. This not-so-secret formula is the key to Wild FM's air dominance in every area that it operates in, a driving, pulsating beat partnered with a dynamic deejay and spinner.
A series of street parties and barangay disco events firmly established Wild FM Cebu as one of the city's dominant and trend-setting stations. It is Cebu's unofficial dance station, the source and authority of new dance hits and re-mixes. Primary target audience is the 13-24-age bracket A-B-C economic class with the 25-35, C-D as secondary target audience.
On March 27, 2005 Wild FM moved to a new site at Doña Luisa Bldg., Fuente Osmeña, uptown Cebu to get closer to the listeners and clients.
On late January 2015, after almost 12 years on the air, Wild FM ended its broadcast unannounced and went off the air for a month. It resumed its broadcast on March 16 as 103.5 Retro Cebu, this time playing classic hits (similar to Retro 105.9 DCG FM and RJ 100 in Metro Manila, and 95.5 Hit Radio (now Retro 95.5) in Davao City). In a span of just a few months since it was launched, this station's format change became hugely successful to retro music fanatics and it became a hit.
UMBN Radio stations in the Philippines
| Branding | Callsign | Frequency | Location |
|---|---|---|---|
| Wild 92.3WT Davao | DXWT-FM | 92.3 MHz | Davao City |
| 103.5 Retro Cebu | DYCD-FM* | 103.5 MHz | Cebu City |
| 92.7 Wild FM Iloilo | DYWT-FM* | 92.7 MHz | Iloilo City |
| 94.3 Wild Zee Cagayan de Oro | DXWZ-FM | 94.3 MHz | Cagayan de Oro City |
| 98.5 Wild FM Butuan | DXBB-FM | 98.5 MHz | Butuan City |
| 99.1 Wild FM General Santos | DXRT-FM | 99.1 MHz | General Santos City |
| 103.1 Wild FM Iligan | DXIL-FM | 103.1 MHz | Iligan City |
| 91.5 Wild FM Zamboanga | DXKZ-FM | 91.5 MHz | Zamboanga City |
* In cooperation with Ditan Communications. * In Zamboanga City is a cooperation with RT Broadcasting Specialist Inc. * In cooperation with Paradise Island Radio, Inc.
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