Focus (song)

For other songs, see Focus (disambiguation).
"Focus"
Single by Ariana Grande
from the album Dangerous Woman (Japanese edition)
Released October 30, 2015 (2015-10-30)
Format Digital download
Genre Pop[1]
Length 3:31
Label Republic
Writer(s)
Producer(s)
Ariana Grande singles chronology
"E Più Ti Penso"
(2015)		 "Focus"
(2015)		 "Boys Like You"
(2015)
Music video
"Focus" on YouTube

"Focus" is a song recorded by American singer Ariana Grande, released on October 30, 2015. Originally intended to be the lead single from her third studio album Dangerous Woman, the song was cut from the standard edition track listing, with the track only being included on the Japanese edition of the album and the title track replacing it as the lead single. The song was written by Grande, Savan Kotecha, Peter Svensson, and Ilya.

"Focus" received mixed reviews from music critics, who noted its similarity to Grande's own "Problem". The song debuted and peaked at number seven on the Billboard Hot 100, selling 113,000 downloads in its first week and becoming Grande's sixth top 10 single in the United States.[2] The single won Best Song To Dance To at the 2016 Radio Disney Music Awards.

Background and release

Grande posted an unfocused picture of herself on Instagram in July 2015 with the caption "focus", stating it was a hint. Grande officially announced the single during her September 15, 2015 appearance on The Tonight Show Starring Jimmy Fallon and revealed that it would be released on October 30, 2015.[3][4]

Grande started revealing parts of the song's lyrics, video and audio previews of the song, as well as pixelated versions of the single's cover in early October through Instagram and Twitter. She revealed the official "Focus" single art cover on October 14, 2015. A week before its release date, a 15-second section of the track was used in a commercial for her debut fragrance, Ari by Ariana Grande.[5]

Removal from Dangerous Woman

The song was originally intended to be the lead single from Grande's upcoming 2016 album,[6] which she had tentatively titled Moonlight.[7] On Jimmy Kimmel Live! in January 2016, however, Grande revealed that she might re-title the album after another song on the album.[8] She announced the new title of the album, Dangerous Woman, on February 22, 2016.[9] Grande released the single "Dangerous Woman", on March 11, 2016, along with the pre-order of the album, with a partial track listing that did not include "Focus".[10] Her record company later confirmed to Billboard that "Focus" was removed from the standard edition of the album.[11] However, it is included as a bonus track on the Japanese edition of the album.

Composition

"Focus" is built on slick synths, clanging percussion and stabbing big-band brass.[12] The song's structure has been heavily compared to Grande's previous lead single, "Problem", from her album My Everything.[13][14] In an interview with Entertainment Tonight, Grande acknowledged its similarity with "Problem", stating that she thought this song was "the perfect transition record from the last album to the new album, because it sounds like 'Problem 2.0'".[15] "Focus" features uncredited vocals from Jamie Foxx.[16]

The song is written in the key of G♯ minor and follows a tempo of 100 beats per minute. Grande's vocals span from C♯4 to G♯5 in the song.[17]

Critical reception

"Focus" received mixed reviews from contemporary music critics. Kaitlyn Tiffany from The Verge commented positively saying, "As Ariana Grande is a massively talented vocalist, the song "Focus" itself is very pleasant to listen to".[18] Brennan Carley of Spin had a mixed opinion, commenting that the song was a "catchy slow-burn", describing it as a "horn heavy piece of retro-modern fusion". However, he also noted that Grande's vocals "[lacked] any real excitement from a star who’s got the restraint and skill to take her instrument places most other pop singers can’t anymore". He criticized the "male howling the faux-chorus" for "[getting] grating quickly" and for making "Focus" too similar to Grande's previous lead single "Problem".[19] Time's Nolan Feeney also commented it for being similar to "Problem", but noted that this might not be a bad thing, saying: "If it ain't broke, don't fix it—no need for Grande to check her vision here".[20]

Steven J. Horowitz and Alex Gale from Billboard rated the song two-and-a-half out of five stars, commenting "Dating back to her 2011 debut "Put Your Hearts Up," Grande has never released a less-than-great single, until now, with 'Focus', a rehash of 2014's 'Problem'."[21] Time named "Focus" the sixth-worst song of 2015: "Grande needed a tightly constructed, elegant hit, and this isn’t it."[22]

Commercial performance

"Focus" debuted at number 10 on the Official Singles Chart in the UK, marking it as Grande's third top 10 single in the country, following number one singles "Problem" and "Bang Bang".[23] In the United States, "Focus" debuted at number seven on the Billboard Hot 100, becoming Grande's sixth top 10 single (and fourth top 10 debut), selling 113,000 copies in its first week.[2] It became her first top 10 song in the US unaccompanied by another artist.[2] The song fell to number 13 in its second week.[24] It spent thirteen weeks on the chart, which is significantly less than the chart longetivity of Grande's previous lead single, "Problem" from My Everything (2014), which spent sixteen consecutive weeks in the top 10 alone. As of March 2016, "Focus" has sold 425,000 copies in the United States.[25]

Live performances

Grande performed the song live for the first time on the Honda Stage at the iHeartRadio Theater LA on October 30, 2015.[26] She also performed "Focus" at the 2015 American Music Awards held on November 22, 2015, which was ranked by Billboard as the best performance of the night.[27] Grande performed "Focus" along with a cover of "Zero to Hero" on Disney's Christmas Day Special.[28]

Music video

Hannah Lux Davis directed the music video, which was released on October 29, 2015. She had previously directed the music videos for Grande's "Love Me Harder" and her joint single "Bang Bang".[29] It features the Samsung Galaxy Note 5 throughout the music video.[30] The video surpassed 100 million views on November 19, 2015, making it Grande's eighth Vevo-certified music video after "Baby I".[31] By April 2016, the video had been viewed more than 460 million times on YouTube.[32]

Synopsis

The video begins with video flashes of Grande in a two-piece outfit and platinum hair as shown in the single art cover. She makes several different poses while standing/dancing inside of a circular shape. The circle is meant to look like a camera lens and is one way of using the song title, "Focus". As the video progresses, Grande and numerous female background dancers perform multiple choreographed numbers, including the big bridge choreographed number halfway into the track. For this number, they wear matching outfits that are mostly black with white stars. The dancers have a different style of outfit, wearing starry pants. While still matching, Ariana's outfit is a starry bodysuit. The song progresses on and ends with Grande striking a final pose as the track ends.[33]

Reception

The video has received positive reviews from critics. Nick Maslow of People says, ""Focus" finds Grande in a world of purple – even the diva's locks are a shade of lavender, a look she teased on Instagram earlier this month." He goes on to say, "Grande embraces her sultry side for the clip, performing intense choreography and delivering flirty lines like, 'Just come and get it – let them say what they say.'"[34] Michelle Geslani of Consequence of Sound praised the video as, "A groovy number from the get-go, it's highlighted by a massive chorus which couples the stylish attitude and busy percussion of tracks like "Bang Bang" and "Problem" with some urgent pleading that strangely enough reminds me of Mystikal's "Shake Ya Ass".[35]

Track listing

  1. "Focus"
  2. "Focus" (Karaoke version)
  3. "アリアナから日本語メッセージ" ("Japanese messages from Ariana" in English)
  1. "Focus" – 3:31

Release formats

The Japanese CD Maxi single set includes:

Regular edition[36]
Deluxe/Limited edition[38]

Charts

Chart (2015-16) Peak
position
Australia (ARIA)[39] 10
Austria (Ö3 Austria Top 40)[40] 9
Belgium (Ultratop 50 Flanders)[41] 14
Belgium (Ultratop 50 Wallonia)[42] 33
Canada (Canadian Hot 100)[43] 8
Canada CHR/Top 40 (Billboard)[44] 11
Canada Hot AC (Billboard)[45] 23
Czech Republic (Rádio Top 100)[46] 41
Czech Republic (Singles Digitál Top 100)[47] 8
Denmark (Tracklisten)[48] 30
Europe (Euro Digital Songs)[49] 9
France (SNEP)[50] 29
Germany (Official German Charts)[51] 18
Greece Digital Songs (Billboard)[52] 2
Hungary (Single Top 40)[53] 12
Ireland (IRMA)[54] 14
Israel (Media Forest)[55] 4
Italy (FIMI)[56] 8
Japan (Japan Hot 100)[57] 19
Japan Hot Overseas (Billboard)[58] 1
Mexico (AMPROFON)[59] 11
Netherlands (Dutch Top 40)[60] 7
Netherlands (Single Top 100)[61] 9
New Zealand (Recorded Music NZ)[62] 16
Norway (VG-lista)[63] 20
Portugal Digital Songs (Billboard)[64] 9
Russia (Russian Music Charts)[65] 143
Scotland (Official Charts Company)[66] 7
Slovakia (Rádio Top 100)[67] 69
Slovakia (Singles Digitál Top 100)[68] 10
South Korea International Chart (Gaon)[69] 10
Spain (PROMUSICAE)[70] 4
Sweden (Sverigetopplistan)[71] 14
Switzerland (Schweizer Hitparade)[72] 16
UK Singles (Official Charts Company)[73] 10
US Billboard Hot 100[74] 7
US Adult Top 40 (Billboard)[75] 38
US Dance/Mix Show Airplay (Billboard)[76] 18
US Dance Club Songs (Billboard)[77] 24
US Mainstream Top 40 (Billboard)[78] 13
US Rhythmic (Billboard)[79] 11
Venezuela English (Record Report)[80] 13
Venezuela Pop (Record Report)[81] 25

Certifications

Region Certification Sales/shipments
Australia (ARIA)[82] Gold 35,000
Canada (Music Canada)[83] Gold 40,000
Italy (FIMI)[84] Platinum 50,000
South Korea (Gaon) 56,000[85]
Spain (PROMUSICAE)[86] Gold 20,000
Sweden (GLF)[87] Platinum 40,000
United Kingdom (BPI)[88] Silver 200,000
United States (RIAA)[89] Platinumdagger 425,000[25]

^shipments figures based on certification alone
xunspecified figures based on certification alone
double-daggersales/streaming figures based on certification alone

dagger Since May 2013 RIAA certifications for digital singles include on-demand audio and/or video song streams in addition to downloads.[90]

Radio and release history

Region Date Format Label Catalog number Ref.
United Kingdom October 30, 2015 Digital download Republic None [37]
United States November 2, 2015 Hot adult contemporary radio [91]
November 3, 2015 Contemporary hit radio [92]
Italy November 6, 2015 Universal Music [93]
Japan December 4, 2015 CD Maxi single (Regular Edition) UICU-5016 [36]
CD Maxi single (Deluxe/Limited Edition) UICU-9081 [38]

References

  1. ↑ Maria Sherman. "ARIANA GRANDE'S 'FOCUS' SINGLE SCORES TOP 10 DEBUT". Fuse. Retrieved December 21, 2015.
  2. 1 2 3 Gary Trust (November 9, 2015). "Adele's 'Hello' Tops Hot 100 for Second Week; Ariana Grande, Meghan Trainor Hit Top 10". Billboard.com. Retrieved November 11, 2015.
  3. ↑ Lipshutz, Jason (August 6, 2015). "Ariana Grande to Release 'Focus on Me' Single from 'Moonlight' Album: Report". Billboard. Retrieved September 18, 2015.
  4. ↑ Goodman, Jessica (September 16, 2015). "Ariana Grande announces new single, 'Focus'". Entertainment Weekly (Time Inc.). Retrieved September 18, 2015.
  5. ↑ "Ariana Grande Teases ‘Focus’ In Debut Perfume Ad". fuse. October 20, 2015.
  6. ↑ Reed, Ryan. "Hear Ariana Grande's Brash, Brassy New Song 'Focus'", Rolling Stone magazine, October 30, 2015
  7. ↑ Roth, Madeline (May 30, 2015). "Ariana Grande Revealed Her New Album Title – And It's Literally Out of This World". MTV.com. MTV. Archived from the original on May 30, 2015.
  8. ↑ Fisher, Kendall. "Ariana Grande Just Changed the Title of Her Upcoming Album and Revealed a Partial Track List", E! Online, February 23, 2016
  9. ↑ Brown, Eric (February 23, 2016). "Entertainment Weekly - Ariana Grande announces Dangerous Woman". Entertainment Weekly.
  10. ↑ Stutz, Colin. "Ariana Grande Shares 'Dangerous Woman' Live Preview", Billboard, March 1, 2016
  11. ↑ Trust, Gary. "Rihanna Rules Hot 100 for Fifth Week, Ariana Grande Debuts at No. 10", Billboard, March 21, 2016
  12. ↑ "Hear Ariana Grande's Brash, Brassy New Song 'Focus'". Rolling Stone. Rolling Stone. Retrieved 2015-10-30.
  13. ↑ Carley, Brennan. "Ariana Grande Returns With ‘Focus,’ the First Taste of New Album ‘Moonlight’". Spin. Retrieved October 30, 2015.
  14. ↑ Maslow, Nick. "Ariana Grande Turns Up the Heat in New 'Focus' Music Video". People. Retrieved October 30, 2015.
  15. ↑ Schillaci, Sophie (November 3, 2015). "Ariana Grande Says Her Grandmother Inspired Her Platinum 'Focus' Makeover". Entertainment Tonight. Retrieved November 24, 2015.
  16. ↑ "The Mystery Man on Ariana Grande’s ‘Focus’ Has Been Revealed". MTV. October 31, 2015. Retrieved October 31, 2015.
  17. ↑ "Focus". www.musicnotes.com. Retrieved 2015-12-28.
  18. ↑ "Ariana Grande and the Galaxy Note 5 just dropped a new music video". The Verge. Vox Media. October 30, 2015. Retrieved October 31, 2015.
  19. ↑ "Ariana Grande Returns With ‘Focus,’ the First Taste of New Album ‘Moonlight’". Spin.
  20. ↑ "Watch the Video for Ariana Grande’s New Single 'Focus'". Time. Time Inc. October 30, 2015. Retrieved October 31, 2015.
  21. ↑ Horowitz, Steven; Gale, Alex (November 6, 2015). "Does Ariana Grande's 'Focus' Need Sharpening? Plus More of the Week's Best & Worst Singles". Billboard. Prometheus Global Media. Retrieved November 6, 2015.
  22. ↑ "Worst Songs of 2015". Time. Retrieved January 14, 2016.
  23. ↑ Myers, Justin (November 6, 2015). "Adele says Hello to another week at Number 1". Official Charts.
  24. ↑ "Hot 100: The week of November 28, 2015". Billboard. Prometheus Global Media. Retrieved December 9, 2015.
  25. 1 2 Trust, Gary (March 27, 2016). "Ask Billboard: Ariana Grande's Sales, Kelly Clarkson's Streak & ... Bernie Sanders' Sales, Too | Billboard". Billboard. (Prometheus Global Media). Retrieved March 27, 2016.
  26. ↑ "Ariana Grande World Premiere Event On The Honda Stage at the iHeartRadio Theater LA". iHeartRadio. Retrieved November 28, 2015.
  27. ↑ Joe Lynch (November 22, 2015). "AMAs 2015: All the Performances Ranked From Worst to Best". Billboard.com. Retrieved November 24, 2015.
  28. ↑ "Ariana Grande Sings 'Zero to Hero' & 'Focus' on Disney's Christmas Day Special". Billboard. December 27, 2015. Retrieved December 27, 2015.
  29. ↑ "Ariana Grande Drops New Single 'Focus'". Billboard. October 30, 2015. Retrieved October 30, 2015.
  30. ↑ "Samsung Galaxy Note 5: Ariana Grande's Latest Music Video 'Focus' Flaunts The Powerful Phablet". International Business Times. Retrieved November 10, 2015.
  31. ↑ "Vevo on Twitter: "You've clearly been watchin this as much as we have. #Focus is #VevoCertified!"". November 19, 2015. Retrieved November 19, 2015.
  32. ↑ Grande, Ariana. "Ariana Grande – 'Focus'", YouTube, October 29, 2015
  33. ↑ Grande, Ariana (October 29, 2015). "Ariana Grande - Focus". YouTube.
  34. ↑ "Ariana Grande Turns Up the Heat in New 'Focus' Music Video". People. Retrieved November 14, 2015.
  35. ↑ "Ariana Grande premieres assertive new song "Focus" and video - watch". Consequence of Sound. Retrieved November 14, 2015.
  36. 1 2 3 "CDJapan: Focus [Regular Edition] by Ariana Grande". Cdjapan.co.jp. Retrieved October 31, 2015.
  37. 1 2 "Focus – Single by Ariana Grande". iTunes Store. Apple. Retrieved October 30, 2015.
  38. 1 2 "CDJapan: Focus -Deluxe Edition [Limited Edition] by Ariana Grande". Cdjapan.co.jp. Retrieved October 31, 2015.
  39. ↑ "Australian-charts.com – Ariana Grande – Focus". ARIA Top 50 Singles. Retrieved November 7, 2015.
  40. ↑ "Austriancharts.at – Ariana Grande – Focus" (in German). Ö3 Austria Top 40. Retrieved November 11, 2015.
  41. ↑ "Ultratop.be – Ariana Grande – Focus" (in Dutch). Ultratop 50. Retrieved November 6, 2015.
  42. ↑ "Ultratop.be – Ariana Grande – Focus" (in French). Ultratop 50. Retrieved November 6, 2015.
  43. ↑ "Ariana Grande – Chart history" Canadian Hot 100 for Ariana Grande. Retrieved November 10, 2015.
  44. ↑ "Chart Search". Billboard Canada CHR/Top 40 for Ariana Grande. Retrieved January 2, 2016.
  45. ↑ "Chart Search". Billboard Canada Hot AC for Ariana Grande. Retrieved December 12, 2015.
  46. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201602 into search. Retrieved January 23, 2016.
  47. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201546 into search. Retrieved November 17, 2015.
  48. ↑ "Danishcharts.com – Ariana Grande – Focus". Tracklisten. Retrieved November 18, 2015.
  49. ↑ "Ariana Grande – Chart history" Billboard Euro Digital Songs for Ariana Grande. Retrieved December 12, 2015.
  50. ↑ "Lescharts.com – Ariana Grande – Focus" (in French). Les classement single. Retrieved November 10, 2015.
  51. ↑ "Musicline.de – Ariana Grande Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved November 6, 2015.
  52. ↑ "Greece Digital Songs – November 14, 2015". Billboard. Retrieved November 10, 2015.(subscription required)
  53. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved November 6, 2015.
  54. ↑ "Chart Track: Week 45, 2015". Irish Singles Chart. Retrieved November 6, 2015.
  55. ↑ "Ariana Grande – Focus Media Forest". Israeli Airplay Chart. Media Forest. Retrieved December 12, 2015.
  56. ↑ "Italiancharts.com – Ariana Grande – Focus". Top Digital Download. Retrieved November 7, 2015.
  57. ↑ "Ariana Grande – Chart history" Japan Hot 100 for Ariana Grande. Retrieved November 13, 2015.
  58. ↑ "Billboard Japan Hot Overseas" (in Japanese). Billboard Japan. 16 November 2015. Retrieved 16 November 2015.
  59. ↑ "Top 20 Streaming (del 04 de Diciembre al 10 de Diciembre)" (in Spanish). AMPROFON. Retrieved January 2, 2016.
  60. ↑ "Nederlandse Top 40 – Ariana Grande search results" (in Dutch) Dutch Top 40. Retrieved November 27, 2015.
  61. ↑ "Dutchcharts.nl – Ariana Grande – Focus" (in Dutch). Single Top 100. Retrieved November 13, 2015.
  62. ↑ "Charts.org.nz – Ariana Grande – Focus". Top 40 Singles. Retrieved November 6, 2015.
  63. ↑ "Norwegiancharts.com – Ariana Grande – Focus". VG-lista. Retrieved November 15, 2015.
  64. ↑ "Ariana Grande – Chart history" Billboard Portugal Digital Songs for Ariana Grande. Retrieved January 9, 2016.
  65. ↑ "Статистика трека на Topht".
  66. ↑ "Archive Chart: 2015-11-06". Scottish Singles Top 40. Retrieved November 6, 2015.
  67. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201552,53 into search. Retrieved January 6, 2016.
  68. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201546 into search. Retrieved December 12, 2015.
  69. ↑ "Gaon Digital Chart – Issue date: 2015.11.01 – 2015.11.07". Gaon Chart. Retrieved 19 November 2015.
  70. ↑ "Spanishcharts.com – Ariana Grande – Focus" Canciones Top 50. Retrieved January 2, 2016.
  71. ↑ "Swedishcharts.com – Ariana Grande – Focus". Singles Top 100. Retrieved November 13, 2015.
  72. ↑ "Swisscharts.com – Ariana Grande – Focus". Swiss Singles Chart. Retrieved November 9, 2015.
  73. ↑ "Archive Chart: 2015-11-06" UK Singles Chart. Retrieved November 6, 2015.
  74. ↑ "Ariana Grande – Chart history" Billboard Hot 100 for Ariana Grande. Retrieved November 9, 2015.
  75. ↑ "Ariana Grande – Chart history" Billboard Adult Pop Songs for Ariana Grande. Retrieved December 12, 2015.
  76. ↑ "Ariana Grande – Chart history" Billboard Dance/Mix Show Airplay for Ariana Grande. Retrieved December 12, 2015.
  77. ↑ "Ariana Grande – Chart history" Billboard Hot Dance Club Songs for Ariana Grande. Retrieved February 2, 2016.
  78. ↑ "Ariana Grande – Chart history" Billboard Pop Songs for Ariana Grande. Retrieved November 24, 2015.
  79. ↑ "Ariana Grande – Chart history" Billboard Rhythmic Songs for Ariana Grande. Retrieved November 24, 2015.
  80. ↑ "Top 100 – Record Report". Record Report. R.R. Digital C.A. December 12, 2015. Archived from the original on December 12, 2015.
  81. ↑ "Pop General – Record Report". Record Report. R.R. Digital C.A. December 12, 2015. Archived from the original on December 12, 2015.
  82. ↑ "ARIA Charts – Accreditations – 2016 Singles". Australian Recording Industry Association.
  83. ↑ "Canadian single certifications – Ariana Grande – Focus". Music Canada. Retrieved January 8, 2016.
  84. ↑ "Italian single certifications – Ariana Grande – Focus" (in Italian). Federazione Industria Musicale Italiana. Retrieved February 22, 2016. Select Online in the field Sezione. Enter Ariana Grande in the field Filtra. Select 2016 in the field Anno. The certification will load automatically
  85. ↑ Sales references for "Focus":
  86. ↑ "Top 100 Canciones - Semana 01: del 1.1.2016 al 7.1.2016" (PDF) (in Spanish). PROMUSICAE. Retrieved January 16, 2016.
  87. ↑ "Ariana Grande - Focus" (in Swedish). Grammofon Leverantörernas Förening. Retrieved April 6, 2016.
  88. ↑ "British single certifications – Ariana Grande – Focus". British Phonographic Industry. Retrieved January 29, 2016. Enter Focus in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  89. ↑ "American single certifications – Ariana Grande – Focus". Recording Industry Association of America. Retrieved January 27, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  90. ↑ "RIAA Adds Digital Streams To Historic Gold & Platinum Awards". Recording Industry Association of America. May 9, 2013. Retrieved May 9, 2013.
  91. ↑ "Hot/Modern/AC > Future Releases". Allaccess.com. Archived from the original on October 31, 2015. Retrieved October 31, 2015.
  92. ↑ "Top 40 | Ariana Grande "Focus" | Republic Playbook". Republic Records. Archived from the original on October 31, 2015. Retrieved October 31, 2015.
  93. ↑ "Focus ARIANA GRANDE - Radio Date". Radioairplay.fm. Archived from the original on November 6, 2015. Retrieved November 2, 2015.

External links

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