Google Contributor
| Subsidiary of Google | |
| Industry | Mobile advertising |
| Founded | November 20, 2014 |
| Parent | |
| Website |
contributor |
Google Contributor is a program run by Google that allows users in the Google Network of content sites to view the websites without any advertisements that are administered, sorted, and maintained by Google. Since November 2015, the program is available for everyone in the United States. The program started with prominent websites, like The Onion and Mashable among others, to test this service.
Background
Users can make a monthly contribution anywhere from $1 to $15.[1] When the user visits any of the Contributor-supported websites, a small part of the contribution will go to the website owners.[2] The traditional ad blocks, instead of displaying advertisement material, will display a thank you message often with a pixel pattern.
In the implementation, Contributor bids for ad slots on the user's behalf using the standard Google ad auction system; if the user wins the auction, the Contributor image is placed in the ad space, and the cost of the ad is deducted from the user's monthly contribution. If the user does not win, the winning ad is displayed as normal and the user pays nothing for that slot.[3] The website owners are paid for the ad slot as normal, although the revenue could, in theory, be marginally higher due to an additional participant in the ad auction.[4]
See also
References
- ↑ "Changing your contribution". Google Contributor Help. Google. Retrieved 9 December 2015.
- ↑ "Does contributor really work". theguardian.com. Retrieved 21 November 2014.
- ↑ "(Contributor Help) How the Google ad auction works". Retrieved 4 September 2015.
- ↑ "(Contributor Help) Contributor and your site's revenue". Retrieved 4 September 2015.
