Google Grants

Google Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations. Participating non profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform. As of June 2010, Google has awarded over $600 million in grant money to non profit organizations.

Eligibility

Google specifies a number of organizational criteria in order to be eligible for a Google Grant, including:


Google Grants for charities are not available to the following organisations[1]

Restrictions

Google Grants for nonprofit organisations available in many countries.[2] The following restrictions apply:[3]

Grantspro requirements

The Grantspro program offers eligible charities an increased budget cap of $40,000 USD per month instead of the standard $10,000 USD per month, to be eligible to apply, there are a number of additional requirements.[4] Beneficiaries of the Grantspro programme must:

Application and management

Eligible nonprofit organizations can apply for Google Grants online.[5] The application process can take up to 6 months and is administered by the Google for Nonprofits team. Upon receipt of a Google Grant the grantee is responsible for setting up and managing their Google Grant AdWords account, including its various campaigns, ad groups, ads and keywords. Most Google Grant recipients choose to manage their grant independently, while others seek search engine marketing consultants to optimize their grant performance.

References

  1. "Google Grants For Charities". Retrieved 28 January 2015.
  2. "Google Grants available in these countries". Retrieved 20 January 2015.
  3. "Restrictions on Google Grants". Retrieved 20 January 2015.
  4. "Is your nonprofit eligible for Google Ad Grants?". Retrieved 9 July 2015.
  5. "New to Google Grants?". New to Google Grants?. Retrieved 23 March 2011.

External links

This article is issued from Wikipedia - version of the Wednesday, April 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.