KMRO

KMRO
City Camarillo, California
Broadcast area Ventura County, Santa Barbara, California, and the Conejo Valley
Branding Radio Nueva Vida
Slogan "Tu estación de bendición."
Frequency 90.3 MHz
Repeaters KLTX 90.3 MHz Long Beach
KSDO 1130 kHz San Diego
KEYQ 980 kHz Fresno
90.9 MHz Shafter
+15 translators
First air date April 21, 1988
Format Spanish Religious
Audience share 2.2 (Fall 2007, RRC[1])
ERP 10,500 watts
HAAT 280.5 meters
Class B
Facility ID 65404
Transmitter coordinates 34°24′47″N 119°11′10″W / 34.41306°N 119.18611°W / 34.41306; -119.18611Coordinates: 34°24′47″N 119°11′10″W / 34.41306°N 119.18611°W / 34.41306; -119.18611
Callsign meaning K
CaMaRillO
Owner The Association For Community Education, Inc.
Webcast Listen Live
Website nuevavida.com

KMRO (90.3 FM) is a radio station licensed to Camarillo, California, and broadcasting a Spanish Religious format. The station is currently owned by The Association For Community Education, Inc.[2] It is the flagship radio station of the Spanish religious radio network Radio Nueva Vida based in Camarillo, California. With 4 primary stations in the AM and FM bands as well as an additional 15 translators, the station serves much of California from the South Bay of Northern California to the U.S.-Mexico border south of San Diego with Spanish-language evangelical programming.

The La Nueva Vida network consists of five other full-power radio stations: KLTX 90.3FM in Long Beach, California, KEYQ 980AM in Fresno, KGZO 90.9FM in Bakersfield, KSDO 1130AM in San Diego, and KEZY 1240AM in San Bernardino. KLTX 90.3FM in Long Beach, KSDO 1130AM in San Diego, KEZY 1240AM in San Bernardino are owned and operated by Hi-Favor Broadcasting and serve the business community by accepting paid advertising.

KLTX operates with 5,000 watts day and 3,600 watts night. KSDO operates with 10,000 watts full-time. KEYQ operates with 500 watts day and 48 watts night.

Translators

KMRO is relayed by an additional 13 translators to widen its broadcast area:

Call sign Frequency
(MHz) 		City of license ERP
W 		Class FCC info
K217EZ 91.3 Coachella, California 10 D FCC
K217EF 91.3 Desert Center, California 10 D FCC
K251AH 98.1 Grand Terrace, California 8 D FCC
K242BR 96.3 Indio, California 10 D FCC
K209FV 89.7 Los Banos, California 10 D FCC
K295AI 106.9 Muscoy, California 7 D FCC
K238BB 95.5 Palm Springs, California 10 D FCC
K217CQ 91.3 Salinas, California 10 D FCC
K211DK 90.1 Santa Ana, California 10 D FCC
K240AK 95.9 Soledad, California 27 D FCC
K219DK 91.7 Victorville, California 10 D FCC
K239AZ 95.7 Lake Isabella, California 10 D FCC
K269EW 101.7 Santa Maria, California 10 D FCC

History

KGER, KLTX

For many years, it was KGER, owned by John Brown University of Siloam Springs, Arkansas. Its studios and offices were in Long Beach, California, which is still its city of license. In 1996, the station was sold to Salem Communications, which changed the call letters to KLTX ("K-Light"). Both versions carried Christian teaching and informational shows. In the KLTX years, the station also aired Michael Reagan's talk show. By 1999, KLTX broadcast half the day in English and the other half in Spanish.

In 2001, KLTX was sold to Hi-Favor, a programmer that specializes in Spanish-language evangelical programming, doing business as Radio La Nueva Vida. All English-language shows were removed immediately.

KEZY

KEZY simulcasted KKLA and KLTX at various times in the 1990s and early 2000s under Salem Communications ownership until Hi-Favor purchased this station. In addition to religious programs and talk shows, KEZY carried Rancho Cucamonga Quakes minor league baseball games and high school football games.

KSDO

1130 signed on the air in 1946 as KYOR, but KSDO also traces its history to 1510 KUSN, which was a daytime only station. Sometime in the 1950s KUSN bought KYOR and put the KUSN call letters on 1130 and KYOR and 1510 in San Diego ceased to exist. Also in the early 1950s (as legend goes) the KUSN call letters were stripped from 1130 by request of the United States Navy, and that is when the call letters KSDO came to 1130. In the 1950s, KSDO was the only San Diego AM station with an all classical music format. In the 1960s, KSDO (owned then by Sherwood R. Gordon) had a Beautiful Music format which was changed in the early 70's under Gordon Broadcasting ownership to an all news format managed by Lawrence E. Gordon. From at least the mid-1970s through its flip to Spanish religious broadcasting talk, KSDO had some sort of news, talk, or financial talk format. It was also the flagship station of the San Diego Chargers during its "Air Coryell" years (early 1980s). The station was formerly owned by Chase Media Properties and was also part-owned by Clear Channel Communications airing business talk. Chase Media sold KSDO to Nueva Vida and it became a Radio Nueva Vida station.

KGZO

The station went on the air as KLOD on 1993-07-19. On 1996-04-05, the station changed its call sign to the current KGZO.[3]

KEYQ

The station went on the air as KEYQ on 1990-01-12. On 1992-09-01, the station changed its call sign to KFSO and on 1993-05-03 back to KEYQ,[4]

See also

References

  1. ↑ "Oxnard-Ventura Market Ratings". Radio Research Consortium (Arbitron). Fall 2007.
  2. ↑ "KGZO Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ "KGZO Call Sign History". United States Federal Communications Commission, audio division.
  4. ↑ "KEYQ Call Sign History". United States Federal Communications Commission, audio division.

External links

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