KWKW

KWKW
City of license Los Angeles, California
Broadcast area Greater Los Angeles Area
Branding Radio Deportes
Slogan "Donde Puedes Escuchar Radio de Deportes de Todo El Mundo"
Frequency 1330 kHz
First air date March 10, 1922
Format Sports
Language(s) Spanish
Power 5,000 watts (day)
5,000 watts (night)
Class B
Facility ID 38454
Transmitter coordinates 34°01′10″N 118°20′44″W / 34.01944°N 118.34556°W / 34.01944; -118.34556
Former callsigns KFAC (1988-1989)
Affiliations ESPN Deportes Radio
Owner Lotus Communications Corp.
(Lotus Los Angeles Corp.)
Website radiodeportes.com

KWKW (1330 AM, "Radio Deportes") is an American radio station licensed to serve Los Angeles, California. The station is owned by Lotus Communications Corporation, through licensee Lotus Los Angeles Corp.

KWKW was one of the first Spanish-language radio stations in the Greater Los Angeles area. Currently, the station broadcasts an all-sports format as an affiliate of ESPN Deportes Radio.

History

KWKW is one of the oldest radio stations in Los Angeles, first signing on the air as KJS on March 10, 1922.[1]

For decades, KWKW played various forms of Spanish-language music on AM 1300 from its studios in Pasadena, California. In 1989, KWKW traded licences and therefore frequencies with KAZN and this moved KWKW onto the 1330 frequency and moved its studios to Los Angeles. The station started to focus on Mexican regional music (including mariachi and banda) calling itself "La Mexicana."

In 2004, KWKW stopped playing music and began all-sports programming in an alliance with ESPN Deportes Radio, a brand of the ESPN sports empire. The station still airs some non-sports programs on a time brokerage basis on Sunday nights.

Current and past programming

KWKW broadcasts Spanish-language play-by-play of the Los Angeles Angels of Anaheim (baseball), Los Angeles Lakers (basketball), Los Angeles Kings (hockey) and the Los Angeles Galaxy (soccer). They had been the Los Angeles Avengers (arena football) en español flagship station until the team folded in April 2009.

The station has also carried the FIFA World Cup. In 2010, KWKW interrupted its normal Spanish-language feed to carry most of ESPN Radio's English-language coverage. This allows English-language ESPN affiliates KSPN and KLAA to continue with their normal program schedules. The 2006 coverage was in Spanish.

KWKW had been the Spanish-language home of Los Angeles Dodgers Baseball. The Dodgers left KWKW, their Spanish-language broadcast home for most of its history, for 930 KHJ effective with the 2008 season. KWKW now carries the Angels.[2]

KTMZ

KWKW is simulcast on KTMZ, 1220 AM in Pomona, California. KTMZ operates at 250 watts, from a transmitter in Chino, California, giving KWKW better coverage in Pomona, Ontario and surrounding communities. KTMZ has broken from the simulcast on occasion, most notably in the early 2000s when, as KWKU, it carried the Los Angeles Sparks of the WNBA. KTMZ also breaks from its simulcast with KWKW when two different live sporting events occur at the same time.

References

  1. http://jeff560.tripod.com/1922am.html
  2. Los Angeles Times, Aug. 22, 2007, page D6

External links


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