KLMG

KLMG
City	Esparto, California
Broadcast area	Sacramento, California
Branding	Latino 97.9
Frequency	97.9 MHz
First air date	1996
Format	Spanish CHR
ERP	6,000 watts
HAAT	100 meters
Class	A
Facility ID	51221
Transmitter coordinates	38°45′33″N 121°52′33″W / 38.75917°N 121.87583°W / 38.75917; -121.87583
Callsign meaning	K L MeGa (former branding)
Former callsigns	KZAC (1995-1998) KTTA (1998-2009)^[1]
Affiliations	Latino 97.9
Owner	Alfredo Plascencia (Lazer Licenses, LLC)
Sister stations	KTTA
Website	latino979.com

KLMG (97.9 FM, "Latino 97.9") is a radio station licensed to serve Esparto, California, USA. The station, which began broadcasting in 1996, was previously owned by Adelante Media Group and the broadcast license was formerly held by Bustos Media of California License, LLC. On October 21, 2014, Adelante announced that it was selling KLMG, its sister stations and its LPTV outlet in Sacramento to Lazer Broadcasting, pending FCC approval^[2] The transaction was consummated effective December 31, 2014, at a price of $2.9 million.

Programming

KLMG broadcasts a Spanish-language contemporary hit radio music format to the Sacramento metropolitan area.^[3] This format is designed for the 18- to 34-year-old advertising demo and features popular Hispanic recording artists, plus "reggaetón and bachata hits". Unlike "Mega"-themed Spanish Top 40 stations in Miami, Texas and Puerto Rico, KLMG refrains from airing many English-language crossover records and instead taps into the Mexican contemporary music charts. The station targets first-generation and second-generation Hispanic adults with an upbeat presentation, even with ballads and a balance in the on-air tempo of the station.

History

The beginning

This station received its original construction permit from the Federal Communications Commission on February 6, 1995.^[4] The new station was assigned the call sign KZAC by the FCC on March 17, 1995.^[1] KZAC received its license to cover from the FCC on April 23, 1996.^[5]

The station's original studios were located in the Old Sacramento State Historic Park even though its broadcast tower was located in Esparto, California, its legal city of license.^[6] When it signed on, KZAC became the fifth Spanish-language radio station to serve the greater Sacramento area.^[6]

By April 1998, the station was branded as "Radio Fiesta" and broadcast a Spanish-language adult contemporary music format aimed at the 25- to 54-year-old advertising demographic.^[7] The station's owners applied to the FCC for new call letters and received the KTTA call sign on July 6, 1998.^[1]

Ownership changes

In December 2002, original owner Pacific Spanish Network, Inc., reached an agreement to sell KTTA to Aztec Media, Inc., for a reported $7 million.^[8]^[9] KTTA had been operated by Aztec Media since July 1999 under a local marketing agreement.^[8]^[10] The deal was approved by the FCC on January 21, 2003, and the transaction was consummated on April 1, 2003.^[11]

In October 2004, Aztec Media, Inc., announced an agreement to sell this station to Bustos Media through their Bustos Media of California, LLC, subsidiary, for $15 million as part of a two-station deal valued at $21.7 million.^[12]^[13] The deal was approved by the FCC on December 15, 2004, and the transaction was consummated on January 21, 2005.^[14] Just one week later, as part of an internal corporate reorganization, Bustos Media applied to the FCC to transfer the broadcast license from Bustos Media of California, LLC, to Bustos Media of California License, LLC. The transfer was approved by the FCC on January 28, 2005, and the transaction was consummated on February 10, 2005.^[15] Founded in 2004, Bustos Media was one of the largest Spanish-language broadcasting corporations in the United States.^[16]

97.9 today

The station's former longtime Regional Mexican music format, "La Ke Buena" branding, and KTTA calls moved to 94.3 FM in February 2009; the station is now the flagship of Adelante Media Group's "La Gran D" regional Mexican network.^[17] This station, which flipped to a Spanish-language CHR format branded as "Mega 97.9", was assigned the KLMG call sign by the FCC on February 24, 2009.^[1]^[17] In 2010, the branding shifted to "Latino 97.9" and continues today under new owner Adelante Media Group.

References

1 2 3 4 "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 25, 2009.
↑ "Lazer Expands Into Sacramento and Modesto" from Radio Insight (October 21, 2014)
↑ "Station Information Profile". Arbitron.
↑ "Application Search Details (BPH-19940210MB)". FCC Media Bureau. February 6, 1995.
↑ "Application Search Details ()". FCC Media Bureau. April 23, 1996.
1 2 "Fox 40's Bob Cook Resigns". The Sacramento Bee. March 12, 1996. p. C3. A new FM signal - KZAC (97.9) - has been broadcasting a Spanish format into the Sacramento area for the past few weeks. With its tower in the Yolo County town of Esparto and studios in Old Sacramento, KZAC is the fifth Spanish-language station serving the area.
↑ "Univision turns up the volume". The Sacramento Bee. April 26, 1996. p. EN16. KZAC (97.9 FM) "Radio Fiesta." Adult contemporary format, targeting ages 25-54.
1 2 Ferraro, Cathleen (April 4, 2003). "Privately Owned Sacramento, Calif., Radio Station is Anomaly in Corporate Era". The Sacramento Bee.
↑ "Changing Hands - 2003-01-13". Broadcasting & Cable. January 12, 2003.
↑ Larson, Mark (July 25, 2003). "Shareholder sued following Aztec Media's buy of KTTA". Sacramento Business Journal.
↑ "Application Search Details (BALH-20021204AAV)". FCC Media Bureau. April 1, 2003.
↑ "Changing Hands - 2004-09-06". Broadcasting & Cable. September 5, 2004.
↑ Larson, Mark (May 6, 2005). "Bustos buys 2nd area radio station". Sacramento Business Journal.
↑ "Application Search Details (BALH-20041019AAO)". FCC Media Bureau. January 21, 2005.
↑ "Application Search Details (BALH-20041222DEN)". FCC Media Bureau. February 10, 2005.
↑ Kasler, Dale (July 10, 2006). "Riding the airwaves in Espanol: Sacramento businessman sees future in Spanish broadcasting". The Sacramento Bee.
1 2 "Bustos launches Mega 97.9 in Sacramento". Radio Business Report. February 20, 2009.

External links

Query the FCC's FM station database for KLMG

Radio-Locator information on KLMG

Query Nielsen Audio's FM station database for KLMG

Radio stations in the Sacramento, California market

By AM frequency	650 710 770 830 890 950 990 1110 1140 1210 1240 1320 1380 1430 1470 1530 1580 1620 1690

By FM frequency	88.1 88.9 89.3 89.7 90.3 90.9 91.5 92.1 92.5 93.1 93.3 93.7 94.3 94.7 95.3 96.1 96.5 96.9 97.5 97.9 98.5 99.1 99.5 99.9 100.5 101.1 101.5 101.9 102.5 103.3 103.5 103.9 104.3 105.1 105.5 105.9 106.5 107.3 107.9

NOAA WX frequency	162.55

Digital radio	1140 1320 88.1-1 88.9-1 89.3-1 90.9-1 90.9-2 92.5-1 92.5-2 93.1-1 93.1-2 93.7-1 93.7-2 94.7-1 94.7-2 96.1-1 96.1-2 96.9-1 96.9-2 98.5-1 98.5-2 99.9-1 100.5-1 100.5-2 101.1-1 101.1-2 101.9-1 102.5-1 102.5-2 103.5-1 104.3-1 105.1-1 105.1-2 105.1-3 106.5-1 106.5-2 107.9-1 107.9-2

By callsign	KAHI KARA KATD KBAA KBEB KCAI KCBC KCCL KCTC KCVV KDEE-LP KDND KDVS KEBR KEC57 KFBK KFBK-FM KFIA KKDO KFSG KGRB KHHM KHTK KHYL KIID KJAY KKFS KLIB KLMG K290AI KLVB KLVS KMJE KMJE-FM KNCI KNCO KNTY KQEI-FM KQJK KRCX-FM KRPU KRXQ KSAC-FM KSEG KSFM KSMH KSSU KSTE KTKZ KUBU-LP KUDL KUIC KXJZ KXPR KXSE KYDS KYMX KZHP-LP KZZO

California radio markets Bakersfield Chico Fresno Los Angeles Merced Modesto Oxnard–Ventura Palm Springs Redding Riverside/San Bernardino Sacramento San Diego San Francisco/Oakland San Jose San Luis Obispo Santa Barbara Santa Cruz/Salinas/Monterey Santa Maria-Lompoc Santa Rosa Stockton Victor Valley Visalia-Tulare-Hanford Other California radio regions Barstow Bishop Crescent City Diablo Valley High Desert/Eastern Sierra Eureka Fort Bragg–Ukiah Gilroy/Hollister Imperial Valley Marysville/Yuba City Needles Red Bluff Susanville/Sierra Nevada Tri-Valley Yreka See also List of radio stations in California

Spanish-language radio stations in the state of California

Stations	KAEH – Beaumont KAFY – Bakersfield KALI – West Covina KATD – Pittsburg KAZA – Gilroy KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBFP-FM – Delano KBHH – Kerman KBKY – Merced KBLA – Santa Monica KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCVR – Lodi KCVR-FM – Columbia KDBV – Salinas KEBN – Garden Grove KEPD – Ridgecrest KERU – Blythe KESQ – Indio KEXA – King City KEYQ – Fresno KFSD – Escondido KFSG – Roseville KFSO – Visalia KFVR – Crescent City KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHJ – Los Angeles KHPY – Moreno Valley KIDI – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJE-FM – Placerville KMJV – Soledad KMLA – El Rio KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNCR – Fortuna KNTO – Chowchilla KODV – Barstow KOND – Clovis KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Hanford KRHM – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES – Seaside KSJO – San Jose KSJV – Fresno KSKD – Livingston KSLK – Visalia KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTIQ – Merced KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTRB – San Francisco KTSE – Patterson KUBO – Calexico KUFW – Woodlake KUNA-FM – La Quinta KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXOS - Los Angeles KXRS – Hemet KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Hollister KXTS – Geyserville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other

This article is issued from Wikipedia - version of the Tuesday, March 22, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.