KSSE

For the military facility near Sumter, South Carolina, assigned the ICAO code KSSC, see Shaw Air Force Base.
KSSE/KSSD/KSSC
City KSSE: Arcadia, California
KSSD: Fallbrook, California
KSSC: Ventura, California
Broadcast area KSSE: Greater Los Angeles
KSSD: San Diego
KSSC: Oxnard-Ventura
Branding Super Estrella
Slogan "Número Uno En Éxitos"
Frequency 107.1 (MHz)(also on HD Radio)
First air date 1997
Format Spanish Contemporary Hit Radio
ERP KSSE: 6,000 watts
KSSD: 3,000 watts
KSSC: 370 watts
HAAT KSSE: -13 meters
KSSD: 91 meters
KSSC: 395 meters
Class KSSE: A
KSSD: A
KSSC: A
Facility ID KSSE: 35113
KSSD: 35139
KSSC: 33567
Transmitter coordinates

KSSE 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722
KSSD 33°23′01″N 117°11′20″W / 33.38361°N 117.18889°W / 33.38361; -117.18889

KSSC 34°20′55″N 119°19′57″W / 34.34861°N 119.33250°W / 34.34861; -119.33250
Owner Entravision Communications
(Entravision Holdings, LLC)
Website superestrella.com

KSSE/KSSD/KSSC is a commercial radio station trimulcast located in Southern California, broadcasting on 107.1 FM. The KSSC callsign was assigned to the current KMOQ in the Joplin, Missouri market until 1985.

KSSE is located in Arcadia, California, broadcasting to the Greater Los Angeles area. KSSD is located in Fallbrook, California, broadcasting to the northern sections of San Diego County. KSSC is located in Ventura, California, broadcasting to the Oxnard-Ventura, California, area.

The trimulcast airs a Spanish hits music format, and is the flagship station of the "Super Estrella" radio network.

KSSE is licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.[1]

History

Super Estrella was launched in 1997 on the 97.5 FM frequency. In 2000, a simulcast began on 97.5 FM and on 103.1 FM in 2000. In 2003, Super Estrella began broadcasting on 107.1 FM frequency.

Super Estrella replaced "Viva 107.1" (KLYY, KVYY, KSYY), which was on the air from 1999-2003 but was divested by Big City Radio after filing for Chapter 11 bankruptcy. Before that (1996–1999), it was "Y107," a modern rock station that competed with KROQ-FM for the same core audience. From 1994 to 1996, it was "107.1 Sports to the Max," an all-sports station. Call signs were KMAX, KBAX and KAXX. Sports to the Max hosts included Joe McDonnell, The SportsGods (Dave Smith & Joey Haim) and Rich Herrera. Play-by-play included the San Francisco 49ers and Oakland Raiders in the NFL, Notre Dame Fighting Irish football and the Los Angeles Ice Dogs of the International Hockey League. From 1992 to 1994, it was a Brokered Time station. Much of its programming during this period was targeted at the African-American church community. Spiritual Vibes was a popular gospel music show hosted by Ollie Collins, Jr.. Also in the lineup was an all-night program playing classic, traditional and contemporary "black-gospel" music, hosted by the very beloved veteran gospel music DJ "Sister Ruth" Dixon, known by her signature Caribbean accent.

Prior to 1992, the Ventura station operated under separate ownership as KAGR, with an English language adult-contemporary music format; the Fallbrook station operated as KAVO and KMLO, with a "middle-of-the road" music format. Before John Douglas (KMAX's original owner) purchased the Ventura and Fallbrook stations in late 1991 to create the trimulcast, KMAX operated a format targeted at various ethnic groups.

KSSE continues to do well in light of competition from Urban contemporary KXOL-FM. However, other Spanish pop stations have changed out of the format in light of Urban competitors.

On July 12, 2007, the station started adding three-to-four English songs an hour. The first song in English was "Move Ya Body" by Nina Sky at 9:04 pm PST.[2]

SuperEstrella stations

SuperEstrella branded stations used to be found across the Southwest United States, but all stations except for KSSE in Southern California are now mostly branded as José and still owned by Entravision Communications except for KYDA which is now owned by Educational Media Foundation.

Former SuperEstrella stations

References

External links

Coordinates: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722

The original 107.1 fm station was licensed to the community of Sierra Madre. And it was owned and operated by Max Isoard and his wife Mary Ellen. Max got the original FCC permit in the late 1950s and put his name into the call letters. John Douglas later Bought the station, but John Douglas was Not the original owner.

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