KRTO (FM)

KRTO
City	Guadalupe, California
Broadcast area	Santa Maria-Lompoc
Branding	Mega 97.1
Slogan	"The Rhythm Of The Central Coast"
Frequency	97.1 (MHz)
Format	Rhythmic AC
ERP	360 watts
HAAT	404 meters
Class	A
Facility ID	7101
Transmitter coordinates	34°53′54.00″N 120°35′28.00″W / 34.8983333°N 120.5911111°W / 34.8983333; -120.5911111
Owner	Emerald Wave Media
Webcast	Listen Live direct URL
Website	mega971.com

KRTO (97.1 FM) is a radio station broadcasting an Old School Jammin' Oldies format. Licensed to Guadalupe, California, USA, it serves the Santa Maria-Lompoc area.

History

The station was originally a Spanish Pop station from 2006 to 2007, in which the call sign was retired. When San Luis Obispo retired country station COLT 97.1 in Summer 2008, Emerald Wave Media began transmission of Mega 97.1, an Old School and Funk station. It is considered a continuation of KPAT-FM from 1999 - 2004 where it was called as Mega 95.7 where it was owned by American General Media.

KRTO stands for "Concierto" which was the old Spanish Top 40 format station that was run by Emerald Wave Media. By 2007, Emerald Wave Media retired the station, and moved its Spanish station "La Buena" to the 105.1 FM frequency held by Concierto to obtain a cleaner signal towards the Santa Ynez Valley (La Buena interfered with the signal from Ventura's KFYV-FM 105.5 FM). Since 2008, Mega 97.1 FM has been on the air with its current Oldies format. The station earns moderate ratings, despite its low advertisement output.

Some on Air Personalities include Christina Martinez in Mornings, Lisa St. Regis Afternoons, Sylvia Chacon, Tuco, Catfish, The Chief, and Xavier The X-Man Oldies Show. Don Sainte-Johnn is the consultant for Mega 971.

External links

Query the FCC's FM station database for KRTO

Radio-Locator information on KRTO

Query Nielsen Audio's FM station database for KRTO

Radio stations in the Santa Maria–Lompoc, California market

By FM frequency	88.1 88.5 89.3 89.7 90.1/95.1 90.5 91.5 92.5 93.3 94.5 95.3 95.7 96.1 96.7 97.1 97.5 98.1 99.1 100.3 101.3 102.5 103.3 104.1 104.5 105.1 105.9 106.7 107.3

By AM frequency	890 1030 1240 1280 1380 1410 1440 1480 1600

By callsign	KBOX KCBX KCLM KFYZ KGDP-FM KIDI KIHC KIQO KJDJ KKAL KKJG KLFF KLWG KLVH KPAT KRAZ KRQZ KRTO KSBQ KSLY-FM KSMY KSMX KSNI-FM KSTT KSYV KTAP KTNK KUHL KURQ KVSM KVYB KXFM KXTK KXTZ KYGA KZOZ

Nearby radio markets Bakersfield Fresno Los Angeles Oxnard–Ventura San Luis Obispo Santa Barbara See also List of radio stations in California

Adult Contemporary radio stations in the state of California

Stations	KABX – Merced KATY – Idyllwild KBAY – Gilroy KBBY – Ventura KBPK – Buena Park KCRE – Crescent City KEZN – Palm Desert KGFM – Bakersfield KIFM – San Diego KJJZ – Indian Wells KJSN – Modesto KJWL – Fresno KKDV – Walnut Creek KMDR – McKinleyville KMXI – Chico KOIT – San Francisco KOST – Los Angeles KRKC-FM – King City KSHA – Redding KSOF – Dinuba/Fresno KSRW – Independence KSTT-FM – Los Osos-Baywood Par KSYV – Solvang KUIC – Vacaville KVMI - Tulare KVYN – Saint Helena KWAV – Monterey KXBX-FM – Lakeport KXO-FM – El Centro KYLA – Fountain Valley KYMX – Sacramento KYNS – San Luis Obispo KYXY – San Diego KYZA – Adelanto KZSQ – Sonora KZST – Santa Rosa

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California

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