List of Burger King ad programs

Burger King

Type	Subsidiary
Industry	Restaurants
Genre	Fast food restaurant
Predecessor	Insta-Burger King
Founded	July 28, 1953 (as Insta-Burger King) Jacksonville, Florida 1954 (as Burger King) Miami, Florida
Founder	Insta-Burger King: Keith J. Kramer and Matthew Burns Burger King: David Edgerton and James McLamore
Headquarters	5505 Blue Lagoon Drive Miami-Dade County, Florida United States
Area served	Global
Key people	Alexandre Behring (Chairman)[1] Daniel S. Schwartz (CEO)[2] Joshua Kobza (CFO)[2]
Products	Hamburgers chicken french fries soft drinks milkshakes salads desserts breakfast hotdogs
Revenue	US$1.97 billion (FY 2012)[3]^:6
Operating income	US$363.0 million (FY 2012)[3]^:36
Net income	US$117.7 million (FY 2012)[3]^:6
Total assets	US$5.564 billion (FY 2012)[3]^:12
Total equity	US$1.175 billion (FY 2012)[3]^:12
Number of employees	34,248 (FY 2011)
Parent	Restaurant Brands International
Website	www.bk.com

This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

Slogans

This is a partial history of BK advertising slogans:^[4][5]

• Have it your way (1974–present)
  • Your Way Right Away (1991–1992)
  • If you ask us, it just tastes better (March–August 1998)
  • When you have it your way, it just tastes better (August 1998 – 1999)
  • Burger King, where you're the boss!
  • Be Your Way (2014–present)
• The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
  • Home of the Whopper
    Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
  • It takes two hands to handle a Whopper
  • In the land of burgers, Whopper is king (March–August 2001)
  • Eat Like a Man, Man (2006–2008) Used globally; and in the US to promote the Texas Double Whopper
  • "The Whopper says:" (2001)^[6]
  • The one and only Whopper (1978)
• As part of its campaign to differentiate itself by its cooking method, 'Flame Broiling', BK has emphasized it in several slogans:
  • Fuel Your Fire
  • Feel the Fire
  • The Fire's Ready (2003)
  • Earl: Employee of the Month ("Earl" is the nickname of its broiling unit, an automated gas grill.)
  • We do it like you'd do it! (A Weber grill morphs into the BK logo.)^[7]
• Wake up with the King (breakfast slogan, 2004–Present)
• Stack it high, tough guy (promoting BK Stackers; 2005, 2007)
• @ BK You Got It! (2002)^[8]
• The taste that beat McDonald's fries (1997; to promote BK's new French fries at the time)
• Get Your Burger's Worth (June 1994-February 1998)^[9]
• Where value is King (1994; in commemoration to the upcoming film The Lion King)
• BK Tee Vee: I love this place! (ads featured Dan Cortese, 1992–93)^[10]
• Sometimes, you gotta break the rules (1989–1991)
• We do it like you do it (1988–1989)
• The Best Food for Fast Times (1987–88)^[7]
• At Burger King, you not only get change, you get change (99¢ daily specials, 1989)
• King Me! (Triple Jump Checkers game, 1988)
• We know how burgers should be (1986)
• This is a Burger King town (1986, used with the previous slogan)
• Where's Herb? (1986)
• Mo Beef, Betta Taste (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985)
• Aren't your doubly hungry for Burger King now? (In an ad promoting the Bacon Double Cheeseburger, 1982)
• Aren't your thirsty for Burger King now? (In an ad promoting a Coca-Cola deal, 1982)
• Aren't You Hungry?, Aren't you hungry for Burger King now? (1981–1986)
• Who has the best darn burgers? (1978)
• The Burger King and I (Pun on The King and I, 1978)
• We're America's Burger King (1975)
• Bigger, Better, Burger King!.
• Eat like a king. Not a clown. (2006) (In reference to Ronald McDonald of McDonald's.)
• You're no clown with the Crown. (2006)
• Got the Urge?/Got the Urge? Get to Burger King! (2000-March 2001)
• BK4U (commercials featuring Ice-T, 2000–2001)
• Quality Just Tastes Better!
• Taste Is King (2012)
• Have a Pepsi at Burger King now. (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars)
• Give your hunger a Texas Double Whopper

Children's advertising

• Imagination is King"
• Burger King Kids Club, Where it's cool to be a kid!
• Great food, cool stuff, kids only (Burger King Kids Club) (1995–97)
• Just for fun, and just for you! (Burger King Kids Club) (1989)
• Its always something special when you're with Burger King (1980)
• Magic makes it special when you're with Burger King (1979)
• Burger King: Where kids are king (1970–1975)
• Taste Rules! (Burger King Kids Club) (1990's & 2000)
• Burger King Kids Club, It's a cool place (1992)
• Burger King Kids Club, I Love This Place! (1994)
• Burger King Kids Club, Where Kids Rule!
• The Burger King Kids Club! It's just for fun, and just for you! (1980s)

International Slogans

Canada

• You're gonna love us! (1990)

Quebec

• Au rhythms et au gout d'aujourd'hui (1987)
• Laissez-vous fêter! (Let's celebrate!) (1989)
• Mets-en que c'est bon! (1990-1992)
• Je préfère Burger King (1994-1996)
• Le Restaurant du Whopper (1994)
• Je préfère le gout de Burger King (I prefer the taste of Burger King) (1999)

Latin America

Mexico

• Así lo quiero (1995)
• Simplemente sabe mejor (Simply tastes better) (1999)

Europe

• Taste is King

Hungry Jack's

• Got the Hungry's
• The Burgers are Better at Hungry Jack's
• Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?
• We're all about fresh at Hungry Jack's
• Love it at Hungry Jack's
• Home of The Whopper
• Oh Yeah!
• Tastier burgers and more funner!
• Gotta get back to Jack's

UK

• There's OK, And there's BK!!
• The original flame-grilled taste (1988)
• It's Flaming Tasty (1990)
• No sun, no fun (1995)

New Zealand

• Burger King- It just tastes better (2000–present)^[11]

Germany

• Weil's besser schmeckt (Because it tastes better) (1999)^[12]

Sweden

• Grillat ÄR Godast (1998)

Jingles

The Burger King jingle

In 1973, BK introduced a jingle in response to McDonald's Big Mac song.^[13] The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:

“

(Chorus) Have it your way, have it your way! Have it your way at Burger King! Hold the pickles, hold the lettuce; special orders don't upset us. All we ask is that you let us serve it your way... We can serve your broiled beef Whopper fresh with everything on topper. Anyway you think is proper; have it your way... (Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!

”

The jingle was used for several years in the '70s, and has been modified several times and reused: during the 80s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then '60s and '70s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Promotions

CP+B

Crispin Porter + Borguski created a series of web-based advertisements to compliment the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.

• The Subservient Chicken

This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.

• Coq Roq

In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs.^[14] While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel".^[15][16]

• Chick Flix

Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.

• Sith Sense

Sithsense.com was an interactive website that tied in with the Star Wars: Episode III – Revenge of the Sith advertising program. The site featured an interactive video of Darth Vader utilizing a 20 Questions-style answering program which operated in way similar to the Subservient Chicken website.^[17]

• Dr. Angus

Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.^[18]

In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet - just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."^[19]

• Manthem

In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman. It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women.^[20][21] This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's BK XXL line, and in January 2008 in Great Britain for the Double Whopper.

• Ugoff

Ugoff was a character in a 2004 ad campaign for Burger King directed by Roman Coppola. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.

• Earl, Employee of the Month

In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.^[22]

McGarryBowen

• Fries King

On October 2, 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.

Mother

London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011.^[23] Mother took over as the company's firm of record on February 19, 2013 from McGarryBowen. The partnership only lasted one year until the agency was dropped in January 6, 2014.^[24]

• John the Manager

John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The memebrs of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut.^[25]

Media tie-ins

The following movies and shows were promoted in store as Kids' Meals or other promotional products.

4Kids Entertainment

Name	Date	Studio 2	Notes
Yu-Gi-Oh! The Movie: Pyramid of Light[26]	2004	4Kids Entertainment
Pokémon: The First Movie	1999	4Kids Entertainment	Also known as Mewtwo Strikes Back

Lionsgate

Name	Date	Studio 2	Notes
Alpha and Omega	2010	Lions Gate Entertainment

20th Century Fox

Name	Date	Studio 2	Notes
Mighty Morphin Power Rangers: The Movie	1995		International markets only
Anastasia[27]	1997
Ice Age[28]	2002	Blue Sky Studios	Also in 2014
Ice Age: The Meltdown[29]	2006	Blue Sky Studios
Robots[30]	2005	Blue Sky Studios
The Simpsons Movie[31][32]	2007
Gulliver's Travels	2010
Star Wars Episode IV: A New Hope[33]	1977	LucasFilm
The Empire Strikes Back[34]	1981	LucasFilm
Return of the Jedi[35]	1983	LucasFilm
Star Wars: Episode III – Revenge of the Sith[35]	2005	LucasFilm
Marmaduke	2010
Alvin and the Chipmunks: Chipwrecked	2011		International markets only
Rio 2	2014	Blue Sky Studios

Bitsy Entertainment Co./PBS

Name	Date	Studio 2	Notes
Teletubbies[36][37]	1999	BBC

Disney/Pixar

Name	Date	Studio 2	Notes
Aladdin[38]	1992
Beauty and the Beast[38]	1991
Bonkers	1993
Dumbo[38]	1997
Gargoyles[38]	1995
A Goofy Movie[38]	1995
Goof Troop[38]	1993
The Hunchback of Notre Dame[38]	1996
The Nightmare Before Christmas[38]	1993
Oliver & Company re-release[38]	1996
The Lion King[38]	1994
Pinocchio [38]	1992		re-release
Pocahontas[38]	1995
Timon & Pumbaa[38]	1996
Toy Story[39]	1995	Pixar

Jim Henson Company

Name	Date	Studio 2	Notes
Muppets from Space[40]	1999		UK only
The Dark Crystal	1989

Marvel

Name	Date	Studio 2	Notes
Fantastic Four[41]	2005	20th Century Fox
Fantastic Four: Rise of the Silver Surfer	2007	20th Century Fox
The Incredible Hulk[42]	2008	Universal Studios
Iron Man	2008	Paramount Pictures
Iron Man 2[43]	2010	Paramount Pictures
Spider-Man 2[44][45][46]	2004	Sony Pictures
Spider-Man 3[47]	2007	Sony Pictures
Ghost Rider	2007	Columbia Pictures	International markets only
Thor	2011	Paramount Pictures
X-Men: The Last Stand	2006	20th Century Fox	International markets only
X-Men: Evolution[48]	2001	Film Roman

DreamWorks

Name	Date	Studio 2	Notes
Chicken Run[49][50]	2000	Aardman Animations
Shark Tale[51]	2004
Shrek[52][53][54]	2001
Shrek 2[46]	2004
Wallace & Gromit: The Curse of the Were-Rabbit	2005	Aardman Animations

Funimation Entertainment

Name	Date	Studio 2	Notes
Dragon Ball Z	2000
Dragon Ball Z	2002

Hasbro

Name	Date	Studio 2	Notes
Bratz	2006
Care Bears	2005	American Greetings
Furby	2005	Tiger Electronics
G.I. Joe: Sigma 6	2006
Mr. Potato Head	1998
Mr. Potato Head	1999
Transformers: Cybertron	2005
iDog Family	2007

Jada Toys

Name	Date	Studio 2	Notes
Chub City	2007

Konami

Name	Date	Studio 2	Notes
Dance Dance Revolution	2006

Manhattan Toys

Name	Date	Studio 2	Notes
Groovy Girls	2007

Microsoft

Name	Date	Studio 2	Notes
Viva Piñata: Party Animals	2007
Windows 7[55]	2009

Nintendo

Name	Date	Studio 2	Notes
Nintendo Superstars[56]	2002
Wii	2008
Wii U	2012
Pokémon	1999
Pokémon[57]	2000
Pokémon	2008
Pokémon	2009

Paramount Pictures

Name	Date	Studio 2	Notes
Avatar: The Last Airbender	2006	Nickelodeon
Butt-Ugly Martians	2002	Nickelodeon
CatDog	1999	Nickelodeon
Danny Phantom	2005	Nickelodeon
Dora the Explorer	2004	Nickelodeon
The Fairly OddParents	2003	Nickelodeon	Also in 2004
G.I. Joe: The Rise of Cobra[58]	2009	Hasbro
Indiana Jones and the Kingdom of the Crystal Skull[59]		Lucasfilm
Jimmy Neutron: Boy Genius[60]	2001	Nickelodeon	Also in 2002
Nickelodeon Kids' Choice Awards[61]	1999	Nickelodeon
Madagascar[61]	2005	DreamWorks/Nickelodeon
Rango	2011	Nickelodeon
The Rugrats Movie[62]	1998	Nickelodeon
Rugrats[61]	1999	Nickelodeon
Rugrats in Paris: The Movie[61]	2000	Nickelodeon
Rugrats Go Wild[63]	2003	Nickelodeon
Small Soldiers[64][65]	1998	DreamWorks SKG
SpongeBob SquarePants[61]	2001	Nickelodeon	Repeated tie-ins through 2014
The SpongeBob SquarePants Movie	2004	Nickelodeon
SpongeBob's Atlantis SquarePantis	2007	Nickelodeon
Pest of the West	2008	Nickelodeon
Star Trek[66]	2009
Transformers[32]	2007	Hasbro
Transformers: Revenge of the Fallen[67][68]	2009	Hasbro
Transformers: Dark of the Moon	2011	Hasbro
T.U.F.F. Puppy	2014	Nickelodeon
The Wild Thornberrys[69]	1999	Nickelodeon
The Wild Thornberrys Movie	2002	Nickelodeon

Peanuts

Name	Date	Studio 2	Notes
Snoopy	2008

Playmates Toys

Name	Date	Studio 2	Notes
Teenage Mutant Ninja Turtles (1987 TV series)	1989
Teenage Mutant Ninja Turtles (2003 TV series)	2003

Sony Pictures Entertainment

Name	Date	Studio 2	Notes
Men in Black: The Series	1997
Men in Black II	2002
Open Season	2006
Cloudy with a Chance of Meatballs	2009
Planet 51	2009
Hotel Transylvania	2012		International markets only

Universal Studios

Name	Date	Studio 2	Notes
Big Miracle	2012
The Cat in the Hat (film)	2003
The Chipmunk Adventure	1987	The Samuel Goldwyn Company
The Flintstones in Viva Rock Vegas	2000
Hop	2011
King Kong	2005
King Ralph	1991
The Land Before Time	1998	Don Bluth
The Road to El Dorado	2000	DreamWorks SKG
Sinbad: Legend of the Seven Seas	2003	DreamWorks SKG
Spirit: Stallion of the Cimarron[61]	2002	DreamWorks SKG
Toonsylvania	1998	DreamWorks SKG/Kids' WB
Universal Monsters	1997
The Lost World: Jurassic Park	1997
Jurassic Park III	2001		International markets only
Jurassic Park	2013

Warner Bros.

Name	Date	Studio 2	Notes
ALF	1988
The Ant Bully	2006
Batman Beyond	1999	DC Comics/Kids' WB	Also in 2001
Beetlejuice	1990	Geffen Films
Capitol Critters	1992	Hanna-Barbera & Steven Bochco
Cats & Dogs: The Revenge of Kitty Galore	2010	Village Roadshow Pictures
The Dark Knight	2008		International markets only
Dexter's Laboratory	2003	Cartoon Network
Foster's Home for Imaginary Friends	2006	Cartoon Network
The Golden Compass[70]	2008		International markets only
Happy Feet	2006	Village Roadshow Pictures
Happy Feet Two	2011	Village Roadshow Pictures
Harry Potter and the Sorcerer's Stone	2001
Jackie Chan Adventures	2000	Kids' WB	Also in 2005
Justice League	2002	DC Comics/Toonami
Justice League Unlimited	2004	DC Comics/Toonami
Legend of the Guardians: The Owls of Ga'Hoole	2010	Village Roadshow Pictures
The Lord of the Rings: The Fellowship of the Ring[71]	2001	New Line Cinema
The Powerpuff Girls	2002	Cartoon Network
Superman: The Animated Series	1996	DC Comics/Kids' WB
Superman Returns	2006	DC Comics
The Scooby-Doo Movie	2002
Scooby-Doo 2: Monsters Unleashed	2004
Scooby-Doo	1996
Steven Universe	2016	Cartoon Network
Wild Wild West	1999
Yogi Bear	2010

The Weinstein Company

Name	Date	Studio 2	Notes
Hoodwinked Too! Hood vs. Evil	2010

Viz Media

Name	Date	Studio 2	Notes
Hamtaro	2003	Cartoon Network	Halloween

Misc.

Name	Date	Studio 2	Notes
Beyblade	2003
U.S. Figure Skating	2006
Neopets	2008
Monster Jam	2009
Kids Discover	2013

Cross promotions

• AOL^[72]
• DirecTV^[73]
• Konami^[74]
• Major League Baseball Players Association^[75]
• Maxim Magazine Hometown Hotties^[76] Flash based section on the US Burger King website that allows visitors to engage in a "conversation" with some of the Maxim's Hometown Hotties models and drivers from Waltrip Racing.
• MTV In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony DeSean Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
• NASCAR
  • Dale Earnhardt^[77]
  • Joe Nemechek's 87 Chevrolet in the mid-1990s
  • Michael Waltrip Racing BK co-sponsored the 00 Toyota driven by David Reutimann with Domino's Pizza in 2007, and Bill Elliott(part-time) in 2006.^[78]
  • Tony Stewart (2009–)
  • BK Racing (2012–) BK is one of the Primary Sponsors of the Team, and Co-Sponsor of 83 Toyota driven by Matt DiBenedetto with Cosmo Motors and Dustless Blasting
• Formula One
  • Sauber (minimal sponsorship that began at the 2010 European Grand Prix)
• NFL^[79]
  • Jacksonville Jaguars^[80]
• Nintendo^[81]
• Microsoft Windows 7 and Xbox^[82][83][84]

Celebrity spokespeople

• Ben Affleck^[85]
• Backstreet Boys (2000, 2001)^[86]
• Adam Carolla^[87]
• John Goodman^[88]
• Samuel L. Jackson
• Emmanuel Lewis (1984)^[89]
• Shaquille O'Neal (2002)^[90]
• Nicole Richie
• Drew Rosenhaus (2007)^[91]
• Elisabeth Shue (1982)^[92]
• Phyllis Hyman ^[93]
• David Beckham (2012)^[94]
• Mary J. Blige (2012)^[94]
• Salma Hayek (2012)^[94]
• Jay Leno (2012)^[94]
• Steven Tyler (2012)^[94]
• Sofía Vergara (2012)^[94]

See also

• Fast food advertising
• Burger King advertising
• McDonald's advertising

External links

• The Angus Diet book

References

1. Brandau, Mark (28 March 2011). "BK’s Chidsey to resign in April". Nation's Restaurant news. Retrieved 26 June 2011.
2. "Burger King Investor Relations - Management". Retrieved 23 December 2013.
3. 2012 8-K SEC Filing, Burger King Corporation, 15 February 2013, retrieved 24 February 2013
4. BKC publication. "Marketing and Advertising History". Burger King Holdings. Archived from the original on 25 May 2007. Retrieved 31 October 2007.
5. "Advertising Slogans, "B"". TV Acres.com. 4 August 2006. Retrieved 31 October 2007.
6. "Burger King has new ad campaign". South Florida Business Journal. 6 March 2001. Retrieved 27 October 2007.
7. Alva, Marilyn (28 February 1998). "BK revives old themes in new ads". Nation's Restaurant News. Highbeam.com. Retrieved 28 March 2010.
8. BKC press release (14 March 2002). "Burger King Launches First-Ever Veggie Burger". BizJornals on Bison.com. Retrieved 28 October 2007.
9. Start Elliot (30 August 1994). "Burger King, shifting its pitch yet again, mounts a populist campaign to return to fast-food basics". The New York Times. Retrieved 28 October 2007.
10. Stuart Elliot (21 October 1993). "Once Again, Burger King Shops for an Agency". the New York Times. Retrieved 6 February 2008. The image-building effort centered on a youth-oriented campaign by D.M.B. & B. that imitated the rapid-fire pace and irreverence of MTV. Not only did the television commercials use the slogan "BK Tee Vee," they featured Dan Cortese, a hunky MTV host, as the pitchman.
11. "TV Advertisements on BK NZ web site".
12. http://www.youtube.com/watch?v=meO03lF-xf8
13. Hyken, Shep (26 May 2006). "Customer service and more". BlogSpot. Retrieved 26 September 2007.
14. "Coq Roq on MySpace.com". Crispin Porter+Bogusky. June 2005. Retrieved 2007-10-24.
15. Joel, Mitch (2005-07-26). "Burger King Goes Viral Again". TwistImage.com. Retrieved 2007-10-07.
16. "Slipknot's Burger King Beef". The Smoking Gun. AP Wire. 2005-08-17. Retrieved 2007-12-03.
17. "Burger King Sith Sense". Crispin Porter + Bogusky. Retrieved 2007-10-24.
18. Newcomb, Kevin (2004-09-04). "Burger King's Back With New Buzz". Clickz.com. Retrieved 2007-10-27.
19. "Burger King Angus Interventions". Crispin Porter + Bogusky. Retrieved 2007-10-24.
20. Popken, Ben (2006-05-08). "Ads We Love: Burger King's "Manthem"". AdJab.com. Retrieved 2007-10-27.
21. "I Am Man, Hear Me Roar... When My Heart Explodes". The Consumerist. 2006-05-31. Retrieved 2007-10-27.
22. "Employee of the Month". ZŌIC. Archived from the original on September 28, 2007. Retrieved 2007-10-27. |first1= missing |last1= in Authors list (help)
23. McMains, Arthur (20 February 2013). "Burger King Taps Mother for Lead Creative Role". AdWeek. Retrieved 12 December 2014.
24. Morrison, Maureen (6 January 2014). "Burger King Splits With Lead Agency Mother". Advertising Age. Retrieved 12 December 2014.
25. Nudd, Tim (20 February 2013). "Meet the Oddball Characters From Mother's New Burger King Campaign". AdWeek. Retrieved 12 December 2014.
26. "Yu-Gi-Oh to Star in Burger King Kids Meals". Promo! Magazine. 11 August 2004. Retrieved 5 March 2010.
27. "Burger King bets that `Anastasia' hits it big without backing from the Mouse". South Florida Business Journal. 28 November 1997.
28. ""Ice Age" Hits Burger King Restaurants with New Toys, Treat". QSR Magazine. 7 March 2002. Retrieved 2 March 2010.
29. Johannes, Amy (22 May 2006). "Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins". Promo! magazine. Retrieved 2 March 2010.
30. Johannes, Amy (9 March 2005). "Robots The Movie brings $150 million in Promotional Tie-ins". Promo! Magazine. Retrieved 2 March 2010.
31. Johannes, Amy (18 July 2007). "Burger King Launches Interactive Promo Tied to 'Simpsons' Movie". Promo! Magazine. Retrieved 2 March 2010.
32. Sainz, Adrian (11 May 2007). "Burger King profit rises 23%". USA Today. Associated Press. Retrieved 3 March 2010. In the U.S., the company said its marketing campaigns with "The Simpsons Movie" and "Transformers" drove sales of the Ultimate DoubleWhopper sandwich.
33. Blum, Matt (23 February 2009). "Pottery Barn Kids Print Borrows from a 1977 Burger King Star Wars Promo". Wired. Retrieved 2 March 2010.
34. Jenkins, Duncan (10 April 2009). "Vintage Food Premiums: "Everybody Wins" Burger King Game 1981". Starwars.com. Retrieved 2 March 2010.
35. Vilmur, Pete (20 May 2005). "Doing Star Wars the Burger King Way". Starwars.com. Retrieved 2 March 2010.
36. "Teletubbies Come To Play At Burger King". Point of Purchase Magazine. AllBusiness.com. 1 June 1999. Retrieved 2 March 2010.
37. Hernandez, Greg (28 May 1999). "Fast-Food Promotional Wars Heading Into a Furious Summer". Los Angeles Times. Retrieved 28 December 2014.
38. Burger King Corporation, Turnaround under Grand Met in the 1990s on FundingUniverse.com
39. Price, David A. (5 May 2009). The Pixar Touch. Random House/Vintage Press. p. 151. ISBN 0-307-27829-8. Retrieved 3 March 2010.
40. Dosier, Ryan (7 May 2014). "5 Good and Bad Things About… Muppets From Space". The Muppet Mindset. Retrieved 28 December 2014.
41. Johannes, Amy (7 July 2005). "Fantastic Four Garners Over $100 MM in Promos". Promo! Magazine. Retrieved 3 March 2010.
42. T.L. Stanley (2008-04-20). "BK, 7-Eleven Adding Bulk to Hulk Redux". Brandweek. Archived from the original on 2008-04-21. Retrieved 2008-04-20.
43. Hampp, Andrew (19 April 2010). "'Iron Man 2' Sparks $100M Marketing Bonanza". Adage. Retrieved 29 January 2011.
44. "Spider-Man 2 Already Spinning a Web of Success at Burger King Restaurants" (Press release). Burger King. 2 July 2004.
45. Schiller, Gail (29 June 2004). "'Spider-man 2' marketing push to pass first film". The Hollywood Reporter. Retrieved 3 March 2010.
46. Howard, Theresa (1 August 2004). "Shrek and Donkey's waxy — uh, wacky — ad Dials up winner". USA Today. Retrieved 3 March 2010.
47. "Burger King Restaurants Get in the Swing of Spider-Man 3" (Press release). Burger King. 23 May 2007. Retrieved 4 March 2010. Marketers love 'Shrek,' 'Spider-Man'
48. "Burger King partners with Marvel on 'X-Men' promotion". Nation's Restaurant news. 7 January 2002. Retrieved 3 March 2010.
49. "Burger King Corporation Invites Customers To Take Part in the Most Daring Escape Ever Hatched With 'Chicken Run' From DreamWorks" (Press release). Burger King. 14 June 2000. Retrieved 5 March 2010.
50. "Burger King Hatches "Chicken Run" Promotion". QSR Magazine. 7 June 2000. Retrieved 2 March 2010.
51. Cebrzynski, Gregg (8 August 2005). "McD partners with DreamWorks; future ties to Disney uncertain". Nation's Restaurant News. Retrieved 5 March 2010. The nation's No. 2 quick-service chain had been a nonexclusive DreamWork's partner for the two previous "Shrek" films and last fall's popular "Shark Tale" movie.
52. "Burger King Dangles Shrek Premiums with Kids Meals - collector cards based on motion picture 'Shrek'". Brandweek. 7 May 2001. Retrieved 3 March 2010.
53. Promo Magazine staff (10 April 2001). "Burger King Serves Up Ooze". Promo Magazine. Retrieved 16 February 2010.
54. "Burger King Promotes Dreamworks Film". QSR Magazine. 3 May 2001. Retrieved 16 February 2010.
55. "Big in Japan: Burger King Sells Windows 7 Whopper". Fox News Channel. 23 October 2009. Retrieved 5 March 2010.
56. Rick (2002-01-06). "Nintendo Superstars". Gamecubical.com. Retrieved 2008-02-28.
57. "Burger King Pokémon Promotion #1 from The Sylvan Lane Shoppe".
58. "Burger King Offers G.I. Joe Kids Meals" (Press release). Burger King. 3 August 2009. Retrieved 3 March 2010.
59. Petrecca, Laura (21 April 2008). "Marketers whip up a storm of Indiana Jones tie-ins". USA Today. Retrieved 2 March 2010.
60. "Tie-ins: Neutron, Pals Blast Off". Brandweek. Allbusiness.com. 11 February 2002. Retrieved 5 March 2010.
61. "Burger King Partners with DreamWorks, Nickelodeon". QSR Magazine. 3 October 2001. Retrieved 5 March 2010.
62. "Rugrats Crawl into Burger King". QSR Magazine. 2 November 2000. Retrieved 2 March 2010.
63. "Paramount/Nickelodeon Partners Go Wild for the June 13th Film Release Of 'Rugrats Go Wild'" (Press release). Paramount Pictures. Retrieved 6 March 2010.
64. Morgan, Richard (1998-07-14). "'Soldiers' rating beef may be burger boost". Variety.com. Retrieved 2007-08-28.
65. Fuchs, Andreas (1 May 1998). "Godzilla Vanilla and More Summer Movies Inspire Big-Scale Promotions". Film Journal. BNet..com. p. 3. Retrieved 6 March 2010.
66. "Burger King Corp. Beams up Movie Tie-Ins with Paramount Pictures." (Press release). Burger King. 4 May 2009. Retrieved 5 March 2010.
67. "Burger King launches Transformers promo". QSR Web. 23 June 2009. Retrieved 3 March 2010.
68. Straczynski, Stacy (23 June 2009). "Burger King 'Transforms' Menu, Packaging for Movie Promo". Brandweek. Retrieved 3 March 2010.
69. Stanley, T.L.; Reyes, Sonia (7 February 2000). "The Thornberrys Storm Gathers". Brandweek. Retrieved 6 March 2010.
70. "New Line Cinema Announces Extensive Worldwide Promotional Partnerships In Support of The Golden Compass" (Press release). New Line Cinema. 7 November 2007. Retrieved 3 March 2010.
71. Burger King and New Line Cinema Sign Unprecedented Worldwide Deal to Support Theatrical Launch of 'The Lord of the Rings: The Fellowship of the Ring' on TimeWarner.com May 31, 2001
72. Saunders, Christopher (5 November 2001). "Burger King, AOL Fire Up Marketing Deal". ClickZ.
73. Digital Domain puts Burger King in NFL action on FindArticles.com; November 2005
74. Berardini, César A. (5 December 2006). "Konami Announces Major Burger King Promotion". TeamBox.com.
75. The Players Choice Group Licensing Program MLBPA Info on MLB.com
76. "BK Table Guest". Retrieved August 24, 2007.
77. Earnhardt signs a Whopper Charlotte Business Journal January 9, 1997
78. Elliott to drive No. 00 Burger King Car NASCAR Headlines on NASCAR.com July 5, 2006
79. Burger King huddles with NFL as sponsor NFL News on NFL.com May 16, 2005
80. McDonald's revives burger war with Burger King by Susanna Barton; Jacksonville Business Journal September 5, 1997
81. Nintendo Burger King Promotion on gamecubicle.com Rick – Editor in Chief January 6, 2002
82. Davidson, John (22 October 2009). "Windows 7: A Whopper of an OS, with a Side of Fries". GamePro. PCWorld. Retrieved October 23, 2009.
83. Eat Like a King. Play Like a King Xbox.com
84. "BKGamer.com".
85. "Ben Affleck:Good Will Hunting". SuperiorPics.com. Retrieved 2007-10-26.
86. "Back Street Boys BK Video Tapes on Amazon.com".
87. "Burger King Corporation Introduces New 99 cent BK Value Menu" (Press release). Burger King Corporation. 2007-09-12. Retrieved 2007-10-26.
88. "John Goodman Biography". IMDb.com. Retrieved 2007-10-02.
89. Joe Edwards (1984-05-21). "Burger King ad strategy pushes unit volumes near $1M". Nation's Restaurant News. Retrieved 2007-10-02.
90. BKC press release (2002-04-25). "New Burger King Advertising Features 'Shaq as Shaft'; Spot Introduces New SHAQ PACK Value Meal". Burger King Corporation. Retrieved 2007-10-10.
91. Brad Biggs (2007-02-04). "Shark's tale: Drew Rosenhaus may be overbearing, but his tireless". Chicago Sun-Times. Retrieved 2007-11-10.
92. "Elisabeth Shue Filmography". IMDb.com. Retrieved 2007-10-02.
93. "THINGS according to me:Phyllis Hyman". blogspot.com. 2008-06-30. Retrieved 2013-11-02.
94. "David Beckham is a real smoothie talker in funny Burger King ad". The Sun. 2 April 2012. Retrieved 10 May 2012.