List of Super Bowl TV ratings

The following is a list of television ratings for Super Bowl games.

TV ratings

Date Super Bowl Network Avg. U.S. viewers
(millions)
Total U.S. viewers
(millions)
Household
Rating/Share
$/30 Sec. Ad Ref(s)
January 15, 1967 I CBS 26,750,000 51,180,000 22.6 43 $42,500 [1]
NBC 24,430,000 18.5 36 $37,500
January 14, 1968 II CBS 39,120,000 36.8 68 $54,500 [1]
January 12, 1969 III NBC 41,660,000 36 70 $55,000 [1]
January 11, 1970 IV CBS 44,270,000 39.4 69 $78,200 [1]
January 17, 1971 V NBC 46,040,000 39.9 75 $72,500 [1]
January 16, 1972 VI CBS 56,640,000 44.2 74 $86,100 [1]
January 14, 1973 VII NBC 53,320,000 42.7 72 $88,100 [1]
January 13, 1974 VIII CBS 51,700,000 41.6 73 $103,500 [1]
January 12, 1975 IX NBC 56,050,000 42.4 72 $107,000 [1]
January 18, 1976 X CBS 57,710,000 42.3 78 $110,000 [1]
January 9, 1977 XI NBC 62,050,000 44.4 73 $125,000 [1]
January 15, 1978 XII CBS 78,940,000 47.2 67 $162,300 [1]
January 21, 1979 XIII NBC 74,740,000 47.1 74 $185,000 [1]
January 20, 1980 XIV CBS 76,240,000 46.3 67 $222,000 [1]
January 25, 1981 XV NBC 68,290,000 44.4 63 $275,000 [1]
January 24, 1982 XVI CBS 85,240,000 49.1 73 $324,300 [1]
January 30, 1983 XVII NBC 81,770,000 48.6 69 $400,000 [1]
January 22, 1984 XVIII CBS 77,620,000 46.4 71 $368,200 [1]
January 20, 1985 XIX ABC 85,530,000 46.4 63 $525,000 [1]
January 26, 1986 XX NBC 92,570,000 48.3 70 $550,000 [1]
January 25, 1987 XXI CBS 87,190,000 45.8 66 $600,000 [1]
January 31, 1988 XXII ABC 80,140,000 41.9 62 $645,000 [1]
January 22, 1989 XXIII NBC 81,590,000 43.5 68 $675,000 [1]
January 28, 1990 XXIV CBS 73,852,000 39 67 $700,400 [1]
January 27, 1991 XXV ABC 79,510,000 41.9 63 $800,000 [1]
January 26, 1992 XXVI CBS 79,590,000 40.3 61 $850,000 [1]
January 31, 1993 XXVII NBC 90,990,000 45.1 66 [1]
January 30, 1994 XXVIII 90,000,000 45.5 66 $900,000 [1]
January 29, 1995 XXIX ABC 83,420,000 41.3 62 $1,150,000 [1]
January 28, 1996 XXX NBC 94,080,000 46 68 $1,085,000 [1]
January 26, 1997 XXXI Fox 87,870,000 43.3 65 $1,200,000 [1]
January 25, 1998 XXXII NBC 90,000,000 44.5 67 $1,291,100 [1]
January 31, 1999 XXXIII Fox 83,720,000 40.2 61 $1,600,000 [1]
January 30, 2000 XXXIV ABC 88,465,000 43.3 63 $2,100,000 [1]
January 28, 2001 XXXV CBS 84,335,000 40.4 61 $2,200,000 [1]
February 3, 2002 XXXVI Fox 86,801,000 40.4 61 [1]
January 26, 2003 XXXVII ABC 88,637,000 40.7 61 [1]
February 1, 2004 XXXVIII CBS 89,795,000 144,400,000 41.4 63 $2,302,200 [1][2]
February 6, 2005 XXXIX Fox 86,072,000 41.1 62 $2,400,000 [1]
February 5, 2006 XL ABC 90,745,000 41.6 62 $2,500,000 [1]
February 4, 2007 XLI CBS 93,184,000 42.6 64 $2,385,365 [1]
February 3, 2008 XLII Fox 97,448,000 148,300,000 43.1 65 $2,699,963 [1][3]
February 1, 2009 XLIII NBC 98,732,000 151,600,000 42 64 $3,000,000 [1][3]
February 7, 2010 XLIV CBS 106,476,000 153,400,000 45 68 $2,800,000 [1][2]
February 6, 2011 XLV Fox 111,010,000 162,900,000 46 69 $3,100,000 [1][2][4]
February 5, 2012 XLVI NBC 111,346,000 47 71 $3,500,000 [1][4]
February 3, 2013 XLVII CBS 108,690,000 164,100,000 46.3 69 $4,000,000 [1][5]
February 2, 2014 XLVIII Fox 112,200,000 46.7 69 [6]
February 1, 2015 XLIX NBC 114,440,000 47.5 71 $4,500,000 [7][8]
February 7, 2016 50 CBS 111,860,000 167,000,000 49 73 $5,000,000 [5][9]

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Cancel Bear, The (1 February 2014). "Will 'Super Bowl XLVIII' TV Viewership Set A New Record? (Poll+ Ratings History)". TVbytheNumbers. Retrieved 10 October 2015.
  2. 1 2 3 Seidman, Robert (February 7, 2011). "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers". TV by the Numbers. Retrieved October 16, 2015.
  3. 1 2 "Super Bowl Gives NBC 42.0 Rating, Record 98.7 Million Viewers". Sports Business Daily. February 3, 2009. Retrieved October 16, 2015.
  4. 1 2 "Super Bowl Ad Cost: Rates For Commercials Climbs Through The Years". Huffington Post. January 25, 2013. Retrieved October 16, 2015.
  5. 1 2 Hagemann, Andie (February 8, 2016). "Super Bowl 50 most-watched program in TV history". NFL.com. Retrieved February 11, 2016.
  6. O'Connell, Mitchell (February 3, 2014). "TV Ratings: Super Bowl XLVIII Is Most Watched in History With 112.2 Million Viewers". The Hollywood Reporter. Retrieved October 16, 2015.
  7. Bibel, Sara (February 3, 2015). "Sunday Final Ratings: 'The Blacklist' Adjusted Down & Final Super Bowl Numbers". TV by the Numbers. Retrieved October 16, 2015.
  8. Breech, John (February 2, 2015). "Super Bowl 49 watched by 114.4M, sets U.S. TV viewership record". CBS Sports. Retrieved October 18, 2015.
  9. Brown, Maury (February 8, 2016). "Super Bowl 50 Posts Near-Record TV Ratings With 111.9 Million Viewers". Forbes. Retrieved February 11, 2016.
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