LiteFM
 | |
| City | Kuala Lumpur |
|---|---|
| Broadcast area | Malaysia and Singapore |
| Slogan | Relaxing Favourites |
| Frequency | Varies depending on its region |
| First air date | January 1997 |
| Format | Adult contemporary, classic hits and easy listening |
| Language(s) | English |
| Owner | Astro Holdings Sdn Bhd, under Astro Radio |
| Sister stations | Hitz FM, Mix FM, My FM, Melody FM, Era FM, Sinar FM, THR Gegar and THR Raaga |
| Webcast | eAAC+ |
| Website |
litefm |
LiteFM is one of Malaysia's English-language radio stations. It is managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. In 2015, as according to Nielsen RAM Survey Wave #1, LiteFM grew by 8% to reach 286k weekly listeners.[1]
History
LiteFM was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. It was formerly known as Light & Easy and was renamed "Lite FM" on 20 October 2006. Lite FM begins in 1997 as an oldies format focusing songs mainly from the 1960s to the 1980s targeting an older audience above 45 years old. However, since the change of the station's name and logo, Lite FM gradually changed into an easy listening adult complementary music format. More current tracks from the 1990s till now have been added into Lite FM's playlist as now the station wants to target a younger audience rather than the older ones. Starting from 2009, the station has focused on playing music mainly from the 1980s, 1990s, and now with less frequency on playing 1970s music each hour. The focus on playing 1960s and 1970s music is now going on at Gold, one of the Astro satellite music channels. Starting from 2013, the station no longer plays 1960s music during the weekday and 1960s music is only heard during the weekends. In fact, some of the 1960s and 1970s songs were dropped from its playlist as the station wants to concentrate on songs from the 1980s and beyond. Artists always played on Lite FM are such as Linoel Ritchie, Air Supply, Whitney Houston, Kenny Rogers, Michael Jackson, Taylor Swift, Jason Mraz, Cobbie Callet, and Josh Groban.
Its music selections target anyone who prefer relaxing tunes even though the station's current slogan is "Classic Hits all Day". It also cultivates and encourage the love of classic hits among younger generations aged under 40. Recently, the station launches a program that features America's best songs of the 80's hits called Casey Kasem's American Top 40.
Frequencies
- 89.3 FM in Taiping, and North Perak (Gerik, Selama, Parit Buntar)
- 92.2 FM in Malacca and North Johor
- 94.6 FM in South Johor, Johor Bahru and Singapore
- 100.1 FM in Kuching
- 101.5 FM in Ipoh and parts of Cameron Highlands
- 103.2 FM in Kota Kinabalu
- 104.3 FM in Kota Bharu and North Besut
- 104.4 FM in Penang, Kedah, Perlis and Langkawi
- 104.6 FM in Negeri Sembilan
- 104.7 FM in Kuantan, East Johor (Mersing) and South Kemaman
- 105.7 FM in Klang Valley and South Perak
- 105.9 FM in Kuala Terengganu, Marang and Hulu Terengganu
References
- ↑ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.
External links
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