Red FM (Malaysia)

Red FM
City Petaling Jaya
Broadcast area West Malaysia and Singapore
Slogan Today’s Best Music
Frequency Varies depending on its region
First air date 1 September 2001 (2001-09-01)
Format Talk, contemporary hit radio
Language(s) English
Owner Star Publications (M) Bhd.
Sister stations 988 FM, Capital FM 88.9 and Suria FM
Website www.red.fm

Red FM is a Malaysian English language-private radio station that broadcasts across Peninsular Malaysia and Singapore. It is managed by Star Rfm Sdn Bhd, a wholly owned subsidiary of Star Publications (M) Bhd. Red FM began broadcasting on 1 September 2001 and is currently one of Malaysia's top five English radio stations.[1]

The station is targeted at urban and suburban listeners, playing a selection of the best music from the 80's and 90's as well as current favourites. In a 2015 listenership surveys done by Gfk, Red FM commands a weekly listenership of 325,000, which shows expansion by 70%.[2]

Promising its listeners using their slogan "Today’s Best Music", the station plays 40 Minutes Non-Stop Music – commercial-free – every hour from 11am to 10pm daily. This is in addition to the 104 Minute Music Marathon that happens every day from 9am to 10.44am.

History

The radio station originates back to 1949 as Rediffusion Malaysia by the first commercial cable-transmitted radio stations. In 1989, Arab-Malaysian Group acquired a 49%-stake in Rediffusion. It changed its name to Rediffusion Cable Network in 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now Ai FM) as the only Chinese radio station in Malaysia. The frequency of Rediffusion was changed to 91.5 FM, immediately, and it became a bilingual radio service. By the end of the year, cable transmission ceased. In 1999, the frequency was changed to 104.9 FM, but 91.5 FM was not taken over by any radio station, until 2001, when IKIM.FM (Malaysia's Islamic radio station) takes over the previous FM slot and began broadcasting. In 2003, RED FM was acquired by Star Media Group Berhad The current reincarnation was in 2008, when it dropped the 104.9 in the RED 104.9 FM, to become RED FM only.

Starting from 2016, the radio station would still remain active,albeit with the lack of radio shows and the public service announcements, news and traffic reports are unaffected.

Show line-up

Monday - Friday

Saturday

Sunday

Events

Frequencies

Defunct Frequencies

See also

Other Rediffusion stations:

References

  1. ↑ http://my.nielsen.com/news/20091020.shtml
  2. ↑ "Star Radio getting louder". The Star (Malaysia). 28 November 2015. Retrieved 29 November 2015.

External links

This article is issued from Wikipedia - version of the Sunday, March 13, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.