MTV Base

MTV Base
Launched 1 July 1999 (Europe)
February 2005 (Africa)[1]
21 December 2007 (France)
3 July 2013 (opt-out South Africa feed)
Owned by Viacom International Media Networks Africa
Viacom International Media Networks Europe
Picture format

16:9, 576i (SDTV)

16:9, 1080i (HDTV)
Audience share UK:
0.03% (September 2015 (2015-09), BARB)
Sister channel(s)
Website www.mtv.co.uk/channels/mtv-base (UK & Ireland)
www.mtvbase.com (Africa)
Availability
Satellite
Sky Channel 351
DStv Channel 322
Astra 1M Digital 11739 V
Cable
Virgin Media Channel 313
Virgin Media Ireland Channel 704
UPC Romania Channel 608
WightFibre Channel 98
IPTV
TalkTalk Plus TV Channel 539

MTV Base is a 24-hour music and general entertainment channel from Viacom International Media Networks Europe. The channel focuses primarily on music from the world of R'n'B, hiphop, reggae, soul and urban. The MTV Base brand first launched in the United Kingdom and in Ireland on 1 July 1999, later launching in other European territories such as the Netherlands and Germany. MTV Base Africa launched in February 2005 throughout the African continent and MTV Base in French-speaking territories launched on 21 December 2007. MTV Base began broadcasting in widescreen on 28 March 2012.

Availability

MTV Base is available in the United Kingdom, France, Belgium, Luxembourg, Switzerland, Ireland, Nigeria and West Africa, Kenya, South Africa. The channel was previously available in the Netherlands, Germany, Russia and other European countries but was replaced by MTV Dance in some territories from March 2008. There are two different feeds of MTV Base Africa, with one catering for the South African audience and another for rest of Africa, although there have been criticisms that the rest of Africa feed caters to only Nigerian music, which MTV Base has denied, stating that Nigerian music is popular across Africa, hence why it gets a lot of airplay.

A European version will launch in 2015.[2]

MTV Base in South Africa

On 3 July 2013 Viacom International Media Networks (Africa) launched an opt-out feed of MTV Base Africa in South Africa. This opt-out feed is called MTV South Africa.[3] The channel broadcasts MTV Base Africa into the territory with unique programming, advertising and sponsorship opportunities for South African audiences. The channel will increase localized South African content featuring artists and localized music programming with a South African theme, all other programming on MTV South Africa will air as simulcast of the existing MTV Base Africa channel. The channel is also served by a localized South African website (www.mtv.co.za) and mobile website (m.mtv.co.za). The opt-out feed will also feature local presenters.[4]

As of 2015, MTV Base South Africa is being marketed as MTV Africa.

Shows

African Feed

•Spanking New Music


South African Feed

Pan-European/UK Feed

French Speaking Feed

See also

References

  1. ↑ "MTV launches in Africa". Broadcast. 16 November 2004. Retrieved 27 April 2013.
  2. ↑ "SATKurier.pl / Cyfrowe kanały / MTV Base wraca do Rosji".
  3. ↑ "Commissioning brief – MTV South Africa". C1 control character in |title= at position 21 (help)
  4. ↑ "Media Update".

External links

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