NBC Universo

NBC Universo
Launched
  • October 10, 1993 (1993-10-10) (as GEMS Television)
  • October 10, 2001 (2001-10-10) (as mun2)
  • February 1, 2015 (2015-02-01) (as NBC Universo)
Network NBC
Telemundo
Owned by
Picture format
Country United States
Language
Broadcast area Nationwide
Headquarters Miami Springs, Florida
Formerly called
  • GEMS Television (1993–2001)
  • mun2 (2001–2015)
Sister channel(s)
Website NBCUniverso.com
Availability
Satellite
DirecTV 410 (HD/SD)
Dish Network 838 (SD)
Cable
Verizon FiOS Channel 275 (SD)
Available on most other U.S. cable systems Consult your local cable provider, program listings source or the channel finder at NBCUniverso.com for channel availability
IPTV
AT&T U-verse
  • 1192 (HD)
  • 192 (SD)
  • 1071 (HD)
  • 71 (SD)
  • 3009 (HD)

NBC Universo is an American digital cable and satellite television network that is owned by the NBCUniversal Hispanic Group subsidiary of NBCUniversal. The network serves as a companion cable channel to the NBCUniversal's flagship broadcast television network NBC and, to some extent, its Spanish language network Telemundo.

Aimed at Latinos between the ages of 18 and 49, the majority of its programming – which is tailored toward bilingual audiences – consists mainly of sports, scripted and reality series, and music programming. The network is headquartered in Miami Springs, Florida, while its master control operations are housed at the CNBC Global Headquarters in Englewood Cliffs, New Jersey, which serves as master control facilities for most of NBCUniversal's cable networks.

As of February 2015, NBC Universo's programming is available to approximately 39.326 million pay television households (33.8% of cable, satellite and telco customers with at least one television set) in the United States.[1]

Background

The network was originally launched on October 10, 1993 as GEMS Television, under founding owner Empresas 1BC. Cable television provider Cox Cable (now Cox Communications) acquired an ownership interest in the network the following year. The network's programming was initially aimed towards Latino women.

As mun2

Logo as mun2, used from 2001 to January 30, 2015.

In 2001, GEMS was purchased by the Telemundo Communications Group (then a joint venture led by Sony Pictures Entertainment and Liberty Media), and subsequently revamped its programming format to target younger viewers; it also rebranded as mun2, a combined pun on Telemundo and "dos" (the Spanish word for the number "2"), a name chosen with the intent to reflect the "two worlds" that Latino Americans live in.[2]

Its initial lineup included programs from Telemundo's then sister company Columbia TriStar Television (now Sony Pictures Television), including repeats of Spanish language adaptations of Charlie's Angels (Angeles) and The Dating Game that previously aired on Telemundo as part of a failed programming revamp in 1998 in an attempt to counterprogram its rival, Univision. In addition, mun2 ran blocks of programming from the Home Shopping Network's Spanish language network Home Shopping Español (HSE) daily from 12:00 a.m. to 2:00 p.m. Eastern Time.

In 2013, following the death of its star Jenni Rivera in a plane crash on the way from a concert in Monterrey, Mexico the previous December, the third and final season of the reality/documentary series I Love Jenni, earned the highest season average of any mun2 original program in its history, reaching a total of 5.5 million people across all of its telecasts during the season's 18-week run. It also ranked as the #1 show among all Hispanic cable networks in every key demographic during its Sunday night premiere. The series also saw increased on demand traffic, with over eight million video streams on mun2.tv, and over one million video on demand views.[3]

As NBC Universo

On December 24, 2014, NBCUniversal announced that it would rebrand mun2 as NBC Universo on February 1, 2015, to coincide with the network's Spanish-language broadcast of Super Bowl XLIX. The relaunch of the network under the NBC name was designed to reflect the broadcaster's commitment to the Spanish-language television market.[2]

Eight months prior to the rebranding announcement, at NBCUniversal Hispanic Enterprises and Content's upfront presentation at New York City's Frederick P. Rose Hall on May 13, 2014, the company announced that NBC Universo would be revamping its programming to increase its focus on sports coverage (which is produced by NBC Deportes, the Latino-oriented sports division of NBC Sports, and presented in Spanish), primarily in preparation for its broadcast of the 2016 Summer Olympics and its assumption of Spanish-language cable rights to FIFA tournaments (such as the 2018 FIFA World Cup), which began with the 2015 FIFA U-20 World Cup.[4]

Programming

NBC Universo's programming consists of sports, original scripted drama series, reality series largely centered on popular Hispanic celebrities, movies, and music video and music-related magazine programming; it also broadcasts series originating from Telemundo and networks operated as part of sister division NBCUniversal Cable, made up of original series from sister networks Syfy and USA Network, which incorporated Spanish language subtitles. To reflect its audience, NBC Universo does not exclusively air programming in Spanish, airing a mix of shows either presented in English, dubbed into Spanish and incorporating Spanish language subtitles, as well as programs presented interchangeably in both languages.

Music programming on the network during its existence as Mun2 usually consisted of a mix of music video in English and Spanish from a variety of genres. In early April 2009, mun2 introduced two new music video-oriented shows called Indie y Nuevo (a program focusing more on independent artists, which has since been cancelled) and The Urban Tip (focusing on R&B, rap and reggaeton videos). In late December 2009, the network dropped its overnight block of infomercials that aired daily from 3:00 to 6:00 a.m. Eastern Time, and replaced it with additional music video programming either in the form of Reventon Mix (focusing on contemporary Latin party music) or Morning Breath (featuring a selection of videos from various artists). Subsequently in January 2010, the network also began broadcasting a weekly block of feature films on Friday nights.

Sports programming

Through the NBC Deportes branch of NBC Sports Group, which superseded Telemundo's sports division Deportes Telemundo upon the current unit's creation within NBC Sports Group in May 2015,[5] NBC Universo broadcasts association football matches from select teams within Liga MX (consisting of home games from C.F. Pachuca and Club León), and holds the Spanish play-by-rights to National Football League (NFL) and NASCAR events by way of NBC Sports' broadcasting agreements with those leagues.

As mun2, the network served as the English broadcaster of a 2010 World Cup qualifier between the United States and Mexico national soccer teams. In the lead-up to the 2010 FIFA World Cup, Telemundo held the American television rights to televise all Mexican qualifiers from Azteca Stadium, with NBC assigning mun2 the English language rights for the event. The network was made available to almost all cable and satellite subscribers throughout the U.S. as a "free preview" on August 12, 2009, when the game was held, with the broadcast presented by NBC Sports.[6]

Subsequently as a result of the former Deportes Telemundo reaching an agreement with FIFA to acquire the Spanish language rights to its tournaments on October 22, 2011, mun2 gained the Spanish language cable television rights to select games to the FIFA Men's and Women's World Cup. The deal, which began with the 2015 Women's World Cup and runs through 2026, includes rights to associated FIFA-sanctioned tournaments (including the Men's U-20 and U-17 World Cups, and the Men's Beach Soccer World Cup); the deal was extended on February 12, 2015, to include rights to the 2026 FIFA World Cup.[7][8][9]

In January 2010, NBCUniversal announced that mun2 would continue to broadcast Mexican soccer games (under the brand Fútbol Mexicano); most of the games aired to date usually consisted English language simulcasts of Telemundo's Fútbol Estelar broadcasts. In February 2010, mun2 debuted mun2 Sports Arena, a half-hour sports news program that aired on Sunday evenings. Through NBC Sports' contract to televise Barclay's Premier League soccer matches, the network began airing Spanish language simulcasts of select games broadcast in English on NBCSN with the 2013–14 season.[10]

On July 23, 2013, NBC Sports announced that Telemundo and mun2 would broadcast both NASCAR's regional and national series in Spanish (to which Fox and NBC held English language rights, with NBC acquiring the rights to the series through a new rights deal with NASCAR), beginning with the 2015 NASCAR season. NASCAR subsequently accelerated the start of the deal, allowing mun2 to carry the Toyota Series, a season-opening Mexican championship race sanctioned by NASCAR, live from Phoenix International Raceway during the weekend of the The Profit on CNBC 500 on February 28, 2014.[11][12][13]

Through NBC's rights agreement with the NFL, mun2 carried its first Spanish simulcast of a NFL game, airing a Thanksgiving matchup between the Seattle Seahawks and San Francisco 49ers on November 27, 2014; on February 1, 2015, the rebranded NBC Universo served as the Spanish-language broadcaster of Super Bowl XLIX (which NBC held rights to broadcast that year); NBC had proposed using Telemundo to act as a Spanish-language simulcast partner for years following its 2001 purchase of the network, but this did not occur until the Barclay's Premier League agreement.[4]

List of programs broadcast by NBC Universo

Current

Original programming
Acquired programming

Upcoming

Acquired programming

Former

Affiliates

NBC Universo has currently one low-power television station:

Notes and references

  1. ↑ Robert Seidman (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it (Tribune Digital Ventures). Retrieved March 14, 2015.
  2. 1 2 Cynthia Littleton (November 4, 2014). "Spanish-Language Cabler Mun2 to Relaunch as NBC Universo". Variety. Penske Media Corporation. Retrieved December 25, 2014.
  3. ↑ Amanda Kondolojy (December 4, 2013). "mun2 Presents 'I Love Jenni' Marathon Monday December 9". TV by the Numbers. Zap2it (Tribune Media Services). Retrieved November 4, 2014.
  4. 1 2 "Telemundo Slate Includes New Novelas, Musical Competition Series & More". Deadline.com. Penske Media Corporation. May 13, 2014. Retrieved November 7, 2015.
  5. ↑ "Upfronts 2015: NBC Deportes Ramps Up". Multichannel News. NewBay Media. May 16, 2015.
  6. ↑ Mike Reynolds (August 10, 2009). "Mun2 Free Preview Scorecard: 67 Million Homes On Aug. 12". Multichannel News. NewBay Media. Retrieved November 23, 2015.
  7. ↑ Jeré Longman (October 21, 2011). "Fox and Telemundo Win U.S. Rights to World Cups". The New York Times (The New York Times Company). Retrieved November 23, 2015.
  8. ↑ Joe Flint (October 22, 2011). "Fox, Telemundo buy TV rights to FIFA World Cup soccer". Los Angeles Times (Tribune Publishing). Retrieved November 23, 2015.
  9. ↑ Richard Sandomir (February 12, 2015). "Fox and Telemundo to Show World Cup Through 2026 as FIFA Extends Contracts". The New York Times (The New York Times Company). Retrieved November 23, 2015.
  10. ↑ "NBC wins $250m rights to broadcast English Premier League in US". The Guardian (Guardian Media Group). Associated Press. October 29, 2012. Retrieved November 23, 2015.
  11. ↑ "NBC wins NASCAR TV rights, signs 10-year deal to replace ESPN, Turner". Sporting News. Sporting News Media. July 23, 2013. Retrieved November 23, 2015.
  12. ↑ "NASCAR and NBC Sports Group Reach Landmark Media Rights Agreement". NBC Sports Group Press Box (Press release). NBC Sports Group. July 23, 2013. Retrieved November 23, 2015.
  13. ↑ "Mexico Series Returns To Phoenix For Opener". NASCAR. February 7, 2014. Retrieved November 23, 2015.

External links


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