NetEase

NetEase, Inc.
Native name
 网易公司
Public
Traded as NASDAQ: NTES
Industry Internet
Founded June 1997 (1997-06)
Guangzhou, Guangdong, China[1]
Headquarters Beijing, China
Key people
 William Lei Ding, CEO
Products Online services
Revenue Increase CN¥ 22.803 billion (2015)[2]
Increase CN¥ 7.272 billion (2015)[2]
Increase CN¥ 6.735 billion (2015)[2]
Total assets Increase CN¥ 41.157 billion (2015)[2]
Number of employees
 10,004 (2014)[3]
Website 163.com

NetEase, Inc. (simplified Chinese: 网易; traditional Chinese: 網易; pinyin: Wǎng Yì) is a leading China-based Internet technology company dedicated to providing online services centered around content, community, communications and commerce. Founded in 1997, the company was a key pioneer in the development of Internet services for China. Today, NetEase develops and operates some of China's most popular online PC and mobile games, advertising services, e-mail services and e-commerce platforms.

NetEase has produced some of China’s most renowned and longest running online PC-client games, including Fantasy Westward Journey II and New Westward Journey Online II, as well as other highly successful games, such as Tianxia III, Heroes of Tang Dynasty Zero and Ghost II. In partnership with Blizzard Entertainment, Inc., NetEase operates some of the most popular international online games in China, including World of Warcraft®, Hearthstone®: Heroes of Warcraft™, StarCraft® II and Diablo III®: Reaper of Souls™.

NetEase offers multi-platform access to a broad array of free and fee-based community and communication services, including websites, content channels, YiChat social instant messaging application, NetEase Mobile News Application, Youdao dictionary and Youdao cloud note-taking service. This integrated network of high-quality services provides a cost-effective platform for advertisers to reach NetEase’s large and loyal user base.

NetEase is one of the largest providers of free e-mail services in China, offering advanced features such as voice search and facial recognition. NetEase also offers fee-based premium e-mail services for corporate users. In addition, NetEase has ventures in e-commerce, with offerings such as Kaola, a cross-border e-commerce platform, and Wangyibao, an online payment system. Other online products offered include online video entertainment services: Bobo and CC.

History

The company has grown rapidly since its founding in June 1997, thanks in part to its investment in search engine technology[4] and massively multiplayer online role-playing gaming. Fantasy Westward Journey, an MMORPG developed internally by NetEase, is an online game in China.

Ding Lei (Chinese: 丁磊; pinyin: Dīng Lěi, born October 1971), also known as William Ding, is the founder and CEO of NetEase. He made significant contributions to the development of computer networks in mainland China. According to Hurun Report's China Rich List 2013 he is the 25th wealthiest person in China with an estimated fortune of $4.2 billion. He was the wealthiest man in China at one point.[5]

Businesses

PC-client & Mobile Games: The leading provider of self-developed online client games to Internet users in China; licensee of leading games by Blizzard Entertainment; developer & publisher of quality mobile games.

Internet Media: Operating a broad and growing network of leading mobile applications, services and popular social communication platforms, as well as Internet portals with enriched content, enabling advertisers to reach one of the largest user bases in China.

E-mail Services: One of the largest providers of free e-mail services in China, giving great marketing value for advertisers who wish to reach our audience of consumers.

Youdao Products: Specialized online tools including Youdao Dictionary, Youdao Cloudnote and Huihui.cn enrich our Internet media business.

E-commerce: Diverse portfolio of services available to Chinese consumers on both desktop and mobile including Kaola.com, NetEase’s self operated cross-border e-commerce platform, online video broadcasting services and insurance products.[12]

Games[13]

Gamers trying the new release of Speedy Ninja at PAX 2015

Top PC Games: Fantasy Westward Journey II, New Westward Journey Online II, New Ghost, Tianxia III, Revelation, Demon Seals, Hegemon-‐King of Western Chu

Mobile Games: Fantasy Westward Journey mobile, Westward Journey Online mobile, Invincible, Kung Fu Panda 3 mobile game, The X-‐World, Kari-‐ri-‐sei Million Arthur, Chrono Blade and Blizzard Entertainment’s Hearthstone®: Heroes of Warcraft™

New games planned for launch: Fantasy Westward Journey: Warriors, New Ghost Mobile, and a series of new titles based on best-‐selling novels by Gu Long

Licensed Online Games

Expansion

NetEase launched their first Western Headquarters in August 2014 bringing one of the largest tech companies in China to the US.[14] In 2015, NetEase North America, the San Francisco-based arm of the Chinese technology giant, announced a new funding initiative for independent developers. Known as the NetEase Success Fund, the scheme offers an alternative to traditional publishing by providing up to $500,000 for each accepted developer to fund marketing and advertising. Furthermore, developers awarded funding retain the rights, creative control, and full ownership of their products. In December 2015, NetEase Capital Venture arm has made a $2.5 million investment into Reforged Studios, a privately held game studio based in Helsinki.

Music streaming service

NetEase has an on-demand music-streaming service; 网易云音乐 (roughly "NetEase cloud music").[15] The service offers streaming from a vast library of music, and does not require first logging in. Since Grooveshark has been shut down, many people have been recommending this service.[16][17]

Significance of the number 163

NetEase's URL is 163.com. This is confusing to many non-Chinese because there seems to be no logical connection between the firm and its URL. While the URL might seem to be a case of Chinese numerology, it is not. Rather, the URL exists because of recent Chinese history: before the availability of broadband internet, users had to dial 163 to get online.[18] Therefore, early internet users recognized the numbers as implying a way to access the internet.

See also

References

  1. ↑ "NetEase - Corporation Profile". NetEase.com, Inc.
  2. 1 2 3 4 "NetEase - Fundamentals - Annual Income Statement".
  3. ↑ "NetEase Investor FAQs". Netease. 2013-11-28. Retrieved 2013-11-28.
  4. ↑ "Netease Search Engine - Youdao/yodao spider". Httpuseragent.org. 2008-12-31. Retrieved 2012-08-17.
  5. ↑ "Ding Lei".
  6. ↑ us Data Only (2011-10-26). "Siteanalytics.compete.com". Siteanalytics.compete.com. Retrieved 2012-08-17.
  7. ↑ "Alexa Top 500 Global Sites". Retrieved 2010-04-15.
  8. ↑ "NetEase English Name Changes" (in Chinese). Sina.com. March 29, 2012. Retrieved March 29, 2012.
  9. ↑ "Follow news on Netease.com, Inc.". BrightWire. Retrieved 2012-08-17.
  10. ↑ "Netease Begins Testing for Mobile App "Fan Fan" on Thursday.". BrightWire.
  11. ↑ "Coursera partners with NetEase to deliver free online learning in China.".
  12. ↑ "NetEase - Presentation". ir.netease.com. Retrieved 2015-10-16.
  13. 1 2 "NetEase - Fact Sheet". ir.netease.com. Retrieved 2015-10-16.
  14. ↑ "NetEase North America". www.netease-na.com. Retrieved 2015-10-16.
  15. ↑ "网易云音乐 听见好时光 (NetEase cloud music to listen to the good times)". 网易云音乐 (NetEase cloud music). Retrieved 2015-05-03.
  16. ↑ vonnie (May 3, 2015). "Could NetEase be the next Grooveshark alternative?". fixedbyvonnie. fixedbyvonnie.
  17. ↑ Brinkmann, Martin. "Need a Grooveshark alternative? NetEase Music may be it". www.ghacks.net. ghacks.
  18. ↑ Beam, Christopher (May 1, 2014). "The Secret Messages Inside Chinese URLs". newrepublic.com. The New Republic. Retrieved February 1, 2016.

External links

This article is issued from Wikipedia - version of the Saturday, May 07, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.