Lava International

Lava International
Private
Industry Telecommunications, Consumer Electronics
Founded 2009
Founders Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai, Vishal Sehgal
Headquarters New Delhi, India
Area served
 Worldwide
Products Mobile Phones, Smartphones, Tablets
Revenue Increase $1 Billion (2015) [1]
Website www.lavamobiles.com

Lava International Ltd. is an Indian mobile handset company with headquarters located in Noida, Delhi NCR.

History

Lava International was established in the year 2003 as Pacetelation Communications.[2] In 2009, the company was renamed Lava International. The company launched the world’s first Intel chip-based smartphone.[2] It was founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal.

Products

In 2012, chip-maker Intel tied up with Lava International to announce the first Intel-powered smartphone in India under the brand name XOLO.[3] In the same year, Lava entered the tablet business with E-Tab Z7H.[4] In 2014, Lava launched its flagship smartphone, Iris Pro 30, the first in the Iris Pro series.[5] Lava Iris X1 was among the earliest smartphones in India to use the Android Kitkat operating system. In December 2014, the company launched its first Windows Phone smartphone, Iris Win1.[6]

Marketing campaigns

Lava joined hands with Interbrand in early 2012, with the TV game show Kaun Banega Crorepati (KBC) and with the IIFA Awards for its marketing campaigns. For the financial year 2014-2015, the company has planned to invest more than Rs. 220 crores [7] on its marketing activities.

Market share, revenue, and rankings

According to IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava Mobiles has 8% market share [8] in the Indian mobile phone market. In 2013, the company reported Rs 30 billion ($500 million) approximately in turnover.[9] As of 2014, the company produced about 1.5 million units of mobile devices every month.[9]

Lava ranked as India’s 5th most trusted mobile handset brand by The Brand Trust Report 2014.[10] In the same year, the company was ranked the 4th largest smartphone brand in India by IDC.[11]

Research and development

For designing and developing its products, Lava has set up a complete in-house research and development facility in China.[12] This facility has produced phones such as the Lava Iris Pro 30 as well as the Fusion App, which is available on the Google Play store.

Distribution

Lava has a single-layer distribution model, wherein more than 900 distributors across India are directly managed and controlled by the company.[13]

References

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