Phenomblue

Phenomblue
Type Privately owned
Headquarters Omaha, NE
Area served U.S.
Key people Joe Olsen, CEO
Industry Professional services, Consulting firm, Advertising, Marketing, Digital marketing
Slogan(s) Brand Experienced. Strategically Better.
Website http://www.phenomblue.com

Phenomblue is a connected communications firm, based in Omaha, Nebraska.[1] Phenomblue provides clients with strategic planning and high-level creative, and is a member of SoDA (the Society of Digital Agencies).[2]

History

2004–2006

Phenomblue was founded in 2004 by Joe Olsen and Jimm Wagner. As one of the earlier digital agencies at the time, Phenomblue offered services including visual effects, animation services and software development. Noted for its quality of work, Phenomblue was commissioned by advertising agencies for digital effect services.[3]

2007–2010

As the need for digital advertising and marketing demand increased, Phenomblue served as a technology partner for major advertising agencies, including Acquity Group, Razorfish, Barkley, Cramer-Krasselt, Crispin Porter + Bogusky, Draftfcb, Grey Global Group, Moxie and Tribal DDB.[4] Through agency partnerships, Phenomblue produced interactive websites and high-end graphics for major brands including Gatorade, Nike, Diet Coke, Playtex, McDonald’s and Budweiser.[5]

Signature Reserve

A think tank for special in-house and innovation projects, Signature Reserve has completed three projects to date: Movie Lotto, Page and Daydreamer. Unveiled in February 2012, Movie Lotto encourages and incentives movie-goers for arriving early through a mobile game that interacts with the movie screen.[6] With Daydreamer, Iowa School for the Deaf students created music utilizing a Kinect and their own bodies.[7] PAGE is an augmented reading experience for iOS that enhances, not disrupts, focused study.[8]

2011–2013

Phenomblue became a brand experience agency, partnering with clients to deliver full-service strategy, branding and creative work.[9] Phenomblue's current and past clients include Gogo Inflight Internet, Guitar Center, Newegg, Mutual of Omaha, Oriental Trading Company, Tums, Bellevue University and University of Nebraska–Lincoln.[10]

Phenomblue CEO Joe Olsen also developed Drop Kick Ventures, a unique model to out-innovate the competition while fostering a culture that encourages evolution.[11]

In May 2013, Phenomblue moved into a new space at Aksarben Village, designed by TACKarchitects. An open floor plan and the overall design condenses employees' workspace to emphasize collaboration.[12] President and CEO Joe Olsen spoke at Cannes Lions in June 2013.[13]

2014-Present

Today, Phenomblue is a connected communications firm.[14]

Awards

Phenomblue has been recognized as a "Small Agency of the Year" or "Agency of the Year" for three consecutive years by iMedia.[15] Phenomblue was also named one of iMedia's 25 West Coast Agencies to Watch in 2011.[16]

Phenomblue.com was a finalist in the 2013 Webby Awards. The agency has received additional recognition from the Webby Awards,[17] the SXSW Interactive Awards, the ADDY Awards and Microsoft’s PhizzPop Design Challenge.[18]

My Wild Kingdom was awarded Mobile of the Day by the Favourite Website Awards (FWA).[19]

I Smell Brains, a mobile app by Phenomblue, was named Mobile of the Day by The Favourite Website Awards.[20] FWA also recognized Phenomblue’s work on Moppet Mashup, a Microsoft Surface experience created for Big Omaha in May 2009 [21] and WatchMeBloom.com created for College of Saint Mary.[22]

The Go Big Virtual Tour created for University of Nebraska–Lincoln was recognized in the 2013 Nebraska ADDY Awards.[23]

Movie Lotto was a 2012 Digital Out-of-Home Awards finalist.[24]

In 2009, Phenomblue was named Tech Company of the year by the AIM Institute.[25]

TACKarchitects, who designed Phenomblue's Omaha office in Aksarben Village, was awarded the American Institute of Architects (AIA) Nebraska's Design Award of Merit for Interiors for the office's "funky, fun, hip, rad space."[26] Phenomblue also partnered with Aksarben Village and the Aksarben Village Master Owner’s Association to develop a branding campaign and website overhaul for the entertainment and shopping community.[27]

References

  1. ↑ Elliot, Stuart (20 June 2011). "News from the Advertising Industry". New York Times. Retrieved 28 June 2011.
  2. ↑ "Society of Digital Agencies (SoDA) Adds Agencies to Its Roster". Montreal News Today. Retrieved 28 June 2011.
  3. ↑ Adams, Steven (17 February 2011). "2011 Summit Preview: Joe Olsen of Phenomblue". Nebraska Entrepreneur. Retrieved 28 June 2011.
  4. ↑ Davidson, Dusty. "Cornstalks, Tuesday May 28". Silicon Prairie News. Retrieved 28 June 2011.
  5. ↑ Adams, Steven (17 February 2011). "2011 Summit Preview: Joe Olsen of Phenomblue". Nebraska Entrepreneur. Retrieved 28 June 2011.
  6. ↑ Wolfgang, Chris (March 14, 2012). "Phenomblue think tank produces Movie Lotto, Daydreamer". Silicon Prairie News. Retrieved March 14, 2012.
  7. ↑ Yowell, Paige (September 13, 2012). "Phenomblue's Daydreamer helps hearing impaired make music". Omaha World-Herald. Retrieved September 13, 2012.
  8. ↑ "PAGE – Tomorrow Awards". Tomorrow Awards. Retrieved August 15, 2013.
  9. ↑ Boettcher, Ross (6 July 2011). "Phenomblue seizes golden opportunity". Omaha World-Herald. Retrieved 6 July 2011.
  10. ↑ Williams, David (September 20, 2013). "Phenomblue Offering "An Experience" in Aksarben Village". B2B Magazine. Retrieved September 20, 2013.
  11. ↑ Author, Guest. "The lab labyrinth: what makes a good digital innovation incubator?, November 28". Wired UK. Retrieved 4 December 2012.
  12. ↑ Williams, David (September 20, 2013). "Phenomblue Offering "An Experience" in Aksarben Village". B2B Magazine. Retrieved September 20, 2013.
  13. ↑ "@Adobe Instagram". Instagram. Retrieved June 12, 2013.
  14. ↑ "Phenomblue – About". Phenomblue.
  15. ↑ "iMedia Agency Awards". iMedia Agency Awards. iMedia Connection. Retrieved October 23, 2013.
  16. ↑ "iMedia 25: 2011 West Coast Agencies to Watch". iMedia. Retrieved 2 August 2011.
  17. ↑ Origitano, Zach. "Phenomblue Wins Two Webbys". NE Creative. Retrieved 28 June 2011.
  18. ↑ "PhizzPop". Visit Mix. Retrieved 28 June 2011.
  19. ↑ "My Wild Kingdom App Wins FWA Mobile of the Day Award". The Wall Street Journal. May 6, 2013. Retrieved May 6, 2013.
  20. ↑ "FWA: Mobile of the Day". FWA. Retrieved 12 December 2011.
  21. ↑ Schreiber, Danny. "Work by Archrival & Phenomblue recognized by Webby Awards". Silicon Prairie News. Retrieved 28 June 2011.
  22. ↑ "Watch Me Bloom". Favourite Website Awards. Retrieved 28 June 2011.
  23. ↑ "Go Big Virtual Tour – AAF Nebraska ADDY Winner's Site". AAF Nebraska.
  24. ↑ "2013 Finalists". Digital Out-of-Home Awards. Retrieved 2012.
  25. ↑ "Member News: Omaha Technology Award Recipients Named". Greater Omaha Chamber. Retrieved 28 June 2011.
  26. ↑ "2013 AIA Nebraska Design Awards". Retrieved October 4, 2013.
  27. ↑ Gonzalez, Cindy (July 11, 2013). "Aksarben Village launches new website". Omaha World-Herald. Retrieved July 11, 2013.

External links

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