Zyfin

ZyFin Research (formerly BluFin)

Type	Privately held company
Industry	Financial Services
Founded	2011
Headquarters	Mumbai, Maharashtra, India
Key people	Neeraj Bhargava, Nina Shapiro, Venu Raman Kumar, Udayan Goyal, Sanjay Sachdev, Deven Nevgi, Debopam Chaudhuri^[1]
Products	Consumer Sentiment, Macro Indicators, Economic Forecasts, Macro Analytics
Number of employees	11-50
Website	research.zyfin.com

ZyFin Research (formerly BluFin) is a Macro Analytics firm focussed on emerging markets. Earlier known as Blufin, it was renamed as ZyFin^[2] on August 28, 2013 as part of a larger re-branding strategy. The company’s focus is on the emerging markets including GCC / MENA and ASEAN.

Zodius^[3] and Anthemis-Group^[4] are the two major investors in the company. The company’s flagship indices are ZyFin Consumer Outlook Index of India^[5] (earlier known as Consumer Confidence Index of India)^[6] and the ZyFin Business Cycle Indicator^[7] (earlier known as BluFin Business Cycle Indicator^[8]).

ZyFin Research primarily conducts unique research on specific factors that influence the Indian economy. Consumer Sentiment, Macro Indicators, Economic Forecasts and Macro Analytics^[9] are the four key products delivered by the research firm. The reports and forecasts derived from the research provides deep insights which are then converted into actionable strategies for market participants.

ZyFin’s research (formerly BluFin) is primarily based on an exclusive, monthly survey of 3,000 Indian consumers across 11 key Indian cities, one of the most exhaustive ones in India
The findings of this research are combined with over 100 macro-economic variables to forecast a range of macro-economic variables, and create actionable strategies for market participants
This reports give a real-time view on consumption, employment and inflation in India
The research team includes Debopam Chaudhuri - VP-Research and Chief Economist and Sanket Wajge - Product Manager – Equity Indices
They publish the Business Cycle Indicator as well as the one –of-its-kind Monthly GDP Growth Indicator. They also come up with a Core inflation and a Gold forecastor, as well as lead sectoral indicators like for the Auto and the Banking sectors (this pt will be just after the above pt)
It ultimately helps fund managers and corporates generate better revenues with the help of improved data on major market indicators

The research firm’s clientele comprises commercial and retail banks, manufacturing and services firms, multilaterals, government and academic institutions. They incorporate the research data to arrive at policy decisions and to better understand the current market trends.

References

External links

Official website

Consumer behaviour

Concepts	Consumption (economics) Consumer spending Autonomous consumption Induced consumption Consumer debt Consumer economy Consumer culture theory

Research types	Consumer behaviour Marketing research Consumer neuroscience Consumer choice Consumer product Consumer economics

Consumer attributes	Consumer confusion Consumer's risk Consumer confidence Consumer socialization Consumer ethnocentrism Cultural consumer Homo economicus Consumption function

Processes	Consumer cooperative Consumer-to-business Factory-to-consumer Consumer service Consumerization

Economics

Divisions	Economic theory Econometrics Applied economics

Macroeconomics	Adaptive expectations Aggregate demand Balance of payments Business cycle Capacity utilization Capital flight Central bank Consumer confidence Currency Demand shock DSGE Economic growth Economic indicator Economic rent Effective demand General Theory of Keynes Great Depression Hyperinflation Inflation Interest Interest rate Investment IS–LM model Microfoundations Monetary policy Money NAIRU National accounts PPP Rate of profit Rational expectations Recession Saving Stagflation Supply shock Unemployment Macroeconomics publications

Microeconomics	Aggregation problem Budget set Consumer choice Convexity Cost–benefit analysis Deadweight loss Distribution Duopoly Economic equilibrium Economic shortage Economic surplus Economies of scale Economies of scope Elasticity Expected utility hypothesis Externality General equilibrium theory Indifference curve Intertemporal choice Marginal cost Market failure Market structure Monopoly Monopsony Non-convexity Oligopoly Opportunity cost Preference Production set Profit Public good Returns to scale Risk aversion Scarcity Shrinkflation Social choice theory Sunk costs Supply and demand Theory of the firm Trade Uncertainty Utility Microeconomics publications

Applied fields	Agricultural Business Demographic Development Economic history Education Environmental Financial Health Industrial organization International Labour Law and economics Monetary Natural resource Public Urban Welfare

Methodology	Behavioral economics Computational economics Econometrics Economic systems Experimental economics Mathematical economics Methodological publications

Economic thought	Ancient economic thought Austrian School Chicago school of economics Classical economics Feminist economics Green economics Heterodox economics Institutional economics Keynesian economics Mainstream economics Marxian economics Neoclassical economics Post-Keynesian economics Schools overview

Notable economists and thinkers within economics	Kenneth Arrow Gary Becker Francis Ysidro Edgeworth Milton Friedman Ragnar Frisch Friedrich Hayek Harold Hotelling John Maynard Keynes Tjalling Koopmans Paul Krugman Robert Lucas, Jr. Jacob Marschak Alfred Marshall Karl Marx John von Neumann Vilfredo Pareto David Ricardo Paul Samuelson Joseph Schumpeter Amartya Sen Herbert A. Simon Adam Smith Robert Solow Léon Walras more

International organizations	Asia-Pacific Economic Cooperation Economic Cooperation Organization European Free Trade Association International Monetary Fund Organisation for Economic Co-operation and Development World Bank World Trade Organization

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Zyfin

See also

References

External links