3 Splash

3 Splash

The artwork features a Japanese woman, posing in front of a camera with all-black clothing on. The words "Koda Kumi" and "3 Splash" are imprinted on the front.

CD only artwork.
EP by Kumi Koda
Released 8 July 2009
Genre Pop rock, dance
Label Rhythm Zone
Producer Kumi Koda (exec. producer), Hiroto Suzuki, HUM, Shinjiroh Iuoue
Kumi Koda chronology
"It's All Love!"
(2009)		 3 Splash
(2009)		 "Alive/Physical Thing"
(2009)

3 Splash (stylized as 3 SPLASH) is an EP by Japanese recording artist and songwriter Kumi Koda. It was released on 8 July 2009, by Kumi's record label, Rhythm Zone. Her fourth extended play consists of three recordings; Lick me♥, ECSTASY, and Hashire!, with three additional interludes. It was released in two different formats: stand-alone CD, and a CD+DVD bundle - the latter bundle was re-released with a pink-transparent CD holder. The three artworks for the EP depicts Kumi posing with the title of the work superimposed over her. The CD+DVD bundle artwork features her holding a basketball, this artwork was also used for the digital release of the EP.

3 Splash contains predominantly pop rock and dance music. Kumi contributed by writing the lyrics to Lick me♥ and Hashire!, while Japanese songwriter and producer Hum created Ecstasy. Hiroto Suzuki and Shinjiro Inoue were credited as the EP's producers. 3 Splash received favourable reviews from music critics who commended the EP's production and commercial appeal. 3 Splash reached number two on the Oricon Singles Chart, and was certified gold by the Recording Industry Association of Japan (RIAJ) for shipments of 100,000 units. Lick me♥, Ecstasy, and Hashire! served as promotional singles, while Lick me♥ was certified platinum for 250,000 digital shipments and nominated for a Japan Record Award at the 51st Japan Record Awards.[1]

Background and composition

In 2009, Kumi released two compilation albums: Out Works & Collaboration Best and Koda Kumi Driving Hit's.[2] Following this, along with the release of a collaborative single with her younger sister, misono,[3][4] Kumi announced plans of releasing a double album.[5] The double album was to promote both her third greatest hits album, and a new studio album that consisted of unreleased material from recording sessions for her 2008 album, Trick. It's all Love! was later served as the studio album's lead single.[6] Kumi announced that she would release a new extended play, marketed as a single, entitled 3 Splash, which would consist of three recordings: Lick me♥, Ecstasy and Hashire! with three additional interludes.[7]

3 Splash opens with the first interlude, 09:00AM, which is an instrumental piece with "groovy" DJ spins and scratches.[8] Lick me♥, the first tracks to include vocals, is an uptempo "cute summer number" with suggestive lyrics.[8][9] Ecstasy is an electronic song with Kumi's "cool husky" vocals being heavily processed with autotune and vocoder effects.[8][9] According to Adam Greenberg from AllMusic, Ecstasy "share[s] some ideation with Lady Gaga concepts, mixing sultriness with oddity and playing with the instrumentation and voicing along the way."[10] The albums second interlude, "12:35PM", is another instrumental piece with "slow-paced" handclaps, and subtle urban undertones.[8] Hashire! is a "distorted" midtempo dance song with influences of rock and pop music, and the EP is closed with a final instrumental interlude, 12:00AM.[8]

Promotion

The image features a Japanese woman, sitting on a road motorcycle, in front of a black screen. A clear light is seen from the top-left corner.
Still from the music video Ecstasy, showing Koda Kumi on a bike. This look was adapted on the CD version of 3 Splash.

3 Splash was released on July 8, 2003 through Rhythm Zone. There are three official versions: a stand-alone CD version, a CD+DVD version and a CD+DVD version which features an accessory pouch for the physical single.[7][11][12] Each version featured a different cover sleeve, all with Kumi standing in front of a grey background: the CD version features Kumi in a black outfit (which she wore in her Ecstasy music video), the CD+DVD and digital EP version features Kumi in urban street gear (which she wore in the video for Hashire!) and the CD+DVD version, which includes a pink-transparent CD holder, features Kher in a 60s-influence dress (which was worn in her Lick me♥ video).[7][11][12] The CD+DVD bundle artwork features Kumi holding a basketball. This artwork was also used for the digital release of the EP.[13] All three recorded songs were promoted through advertisement deals in Japan. Ecstasy was used for Music.Jp, Lick me♥ was used for the televised commercial of her Fever Live in Hall II concert, and Hashire! was used for the NTT communications advert Musico.[8]

All three tracks served as the EP's promotional singles, released on July 8, 2009. Lick me♥ reached #2 on the Japan Hot 100 chart on the week end of July 20, 2009, which is her highest chart entry to date.[14] Lick me♥ was certified platinum for 250,000 downloads in January 2014.[15] Ecstasy and Hashire! did not chart in any Japanese music charts, but were marketed as promotional singles by Rhythm Zone.[16] All three songs featured an accompanying music video, which were included on the DVD version of 3 Splash.[12]

All three songs have appeared on several live albums and compilations released by Kumi respectively. Lick me♥ and Ecstasy were performed during her Live Tour 2009: Trick,[17] her 2009 Taiwan Live,[18] Live Tour 2010: Universe,[19] 10th Anniversary: Fantasia in Tokyo Dome,[20] and Live Tour 2011: Dejavu.[21] Hashire! has only been performed on her Live Tour 2009: Trick.[17] Lick me♥ and Ecstasy both appeared on her 2013 digital compilation, Summer Single Collection 2013,[22] while Lick me♥ was included on both Kumi's concept compilations: Happy Love Song Collection (2014)[23] and Summer of Love (2015).[24]

Reception

Professional ratings
Review scores
SourceRating
AllMusic(positive)[9][10]
CD Journal(positive)[8]
Hot Express(positive)[25]

3 Splash received favourable reviews from music critics. Chris True from AllMusic highlighted Hashire! as a career stand out track from Kumi's discography.[26] Ian Martin from the same publication reviewed Lick me♥ and Ecstacy from the Universe album and was divided. For Lick me♥, he said, "She wears her sexuality on her sleeve, with song titles like Lick me♥ laying their erotic playing cards on the table from the get-go, and her lack of any recognizable singing ability compensated for by an awful lot of gumption."[9] For Ecstasy, he commended her "hard working ethic" in many songs, highlighting the song and concluded that, "All of this reveals a desperate need to achieve success no matter what, but also the humanity of the effort underpinning it."[9] Greenberg commended the production of Ecstasy, and said that Lick me♥ was "slighty off-tempo" that "brings Kumi back to more standard territory."[10] A reviewer from CD Journal complimented the production of each song, and described the EP as "catchy" and "danceable".[8] Hiraga Tetsuo from Hot Express was positive, who commended Kumi's song writing and the "summer" theme throughout the EP.[25]

On the Japanese Oricon Singles Chart, 3 Splash debuted at #2, Kumi's third consecutive EP to have peaked at this position.[27] The EP lasted twelve weeks in the top 100, selling 93,000 units,[28][upper-alpha 1] and was certified gold by the Recording Industry Association of Japan (RIAJ) for shipments of 100,000 units;[29] this became her fourth consecutive EP to have shipped over 100,000 units, after Love & Honey (2004),[30] 4 Hot Wave (2006),[31] and Moon (2008).[32] 3 Splash reached number eight on the Taiwanese East Asian chart.[33][upper-alpha 2][upper-alpha 3] Lick me♥ reached #2 on the Billboard Japan Hot 100 chart, and reached #8 and #15 on the Japan Billboard Adult Contemporary and Radio Songs chart, respectively.[34][35] Lick me♥ was nominated for the Japan Record Award at the 51st Japan Record Awards, but lost to Exile's Someday.[1]

Track listing

CD content[11]
No. TitleWriter(s)Producer(s) Length
1. "09:00AM (Introduction)"   Yu 0:42
2. "Lick Me"  Kumi KodaHiroto Suzuki 3:29
3. "Ecstasy"  HumHum 3:28
4. "12:35PM (Interlude)"   Yu 0:23
5. "Hashire"  KodaShinjiroh Inoue 4:10
6. "04:20PM (Outro)"   Yu 1:07
Total length:
 13:18

Personnel

Credits adapted from the EP's liner notes.[7]

Charts

Chart (2009) Peak
position
Japan Weekly (Oricon)[27] 2
Taiwanese East Asian (G-Music)[33] 8

Certifications

Region Certification Sales/shipments
Japan (RIAJ)[36] Gold 93,000[28]

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Notes

  1. ↑ Sales provided by Oricon database and are rounded to the nearest thousand copies.
  2. ↑ G-Music positions refer to the combined albums and physical singles chart.
  3. ↑ Week references for G-Music: "3 Splash" 2009 week 28.

References

  1. 1 2 "レコ大各賞発表　ＥＸＩＬＥなど11組が大賞候補（芸能） ― スポニチ Sponichi Annex ニュース" (in Japanese). Sponichi. 1 December 2009. Archived from the original on 9 December 2009. Retrieved 1 December 2013.
  2. ↑ "Kumi Koda Information" (in Japanese). Avex. Archived from the original on 6 February 2012.
  3. ↑ "Kumi Koda × misono, sister's first collaboration! (1/2 Pages)" (in Japanese). Sanspo. Archived from the original on 7 March 2009. Retrieved 19 February 2009.
  4. ↑ "Information: Kumi Koda Official Website" (in Japanese). Avex Group. Archived from the original on 13 March 2009. Retrieved 23 February 2009.
  5. ↑ CD Journal Staff (19 January 2010). "Kumi Koda's Best & original album announced!" (in Japanese). CD Journal. Retrieved 8 December 2015.
  6. ↑ Koda, Kumi (March 2009). Its All Love! (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46184.
  7. 1 2 3 4 5 Koda, Kumi (July 2009). 3 Splash CD+DVD+Goods (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46328/B.
  8. 1 2 3 4 5 6 7 8 CD Journal Staff (10 July 2009). "Koda Kumi / 3 Splash out of print" (in Japanese). CD Journal. Retrieved 30 November 2015.
  9. 1 2 3 4 5 Martin, Ian (2010). "Best: Third Universe & 8th AL Universe 2 Disc". AllMusic. Retrieved 30 November 2015.
  10. 1 2 3 Greenberg, Adam (2010). "Best: Third Universe & 8th AL Universe 1 Disc". AllMusic. Retrieved 1 December 2015.
  11. 1 2 3 Koda, Kumi (July 2009). 3 Splash CD only (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46330.
  12. 1 2 3 4 Koda, Kumi (July 2009). 3 Splash CD+DVD (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46329/B.
  13. 1 2 "3 Splash by Kumi Koda". iTunes Store NZ. 8 July 2009. Retrieved 8 December 2015.
  14. ↑ "Japan Billboard Hot 100 2009/07/20". Billboard (in Japanese). 20 July 2009. Retrieved 28 January 2014.
  15. ↑ レコード協会調べ　1月度有料音楽配信認定 [Record Association Investigation: January Digital Music Download Certifications]. RIAJ (in Japanese). 28 February 2014. Retrieved 4 March 2014.
  16. ↑ "倖田來未、「Lick me♥」が着うた(R)ウィークリーランキング1位" [Kumi Koda, "Lick Me" ranks in at number one on ringtone weekly ranking]. Barks (in Japanese). 19 July 2009. Retrieved 19 May 2014.
  17. 1 2 Koda, Kumi (2009). Live Tour 2009 Trick (DVD). Kumi Koda. Japan: Rhythm Zone. RZBD-46400~1.
  18. ↑ Koda, Kumi (2010). 2009 Taiwan Tour (DVD). Kumi Koda. Japan: Rhythm Zone. RZB1-46528.
  19. ↑ Koda, Kumi (2010). Koda Kumi Live Tour 2010 Universe (DVD). Kumi Koda. Japan: Rhythm Zone. RZBD-46682/3.
  20. ↑ Koda, Kumi (2010). Koda Kumi Live Tour 2010 Anniversary Tour (DVD). Kumi Koda. Japan: Rhythm Zone.
  21. ↑ Koda, Kumi (2010). Koda Kumi Live Tour 2011 Dejavu (DVD). Kumi Koda. Japan: Rhythm Zone. RZBD-59042~3.
  22. ↑ "Summer Single Collection 2013" (in Japanese). Amazon.co.jp. Archived from the original on 28 October 2014. Retrieved 28 October 2014.
  23. ↑ "6/11(水) 配信限定アルバム　倖田來未「Happy Love Song Collection 2014」リリース決定！" [6/11(wed) digital download only album, Kumi Koda Happy Love Song Collection 2014 to be released!] (in Japanese). Rhythm Zone. 6 June 2014. Archived from the original on 28 October 2014. Retrieved 28 October 2014.
  24. ↑ Koda, Kumi (2015). Summer of Love (CD). Kumi Koda. Japan: Rhythm Zone. RZCD-59786.
  25. 1 2 Tetsuo, Hiraga. "Review List – 3 Splash by Koda Kumi" (in Japanese). Hot Express. Retrieved 30 November 2015.
  26. ↑ True, Chris. "Kumi Koda – Songs". AllMusic. Retrieved 30 November 2015.
  27. 1 2 倖田來未のリリース一覧 [A Look at Kumi Koda's Releases]. Oricon (in Japanese). Retrieved 16 April 2014.
  28. 1 2 "オリコンランキング情報サービス「you大樹」" [Oricon Ranking Information Service 'You Big Tree']. Oricon (in Japanese). Retrieved 21 May 2014. (subscription required (help)).
  29. ↑ ゴールド等認定作品一覧　2009年7月 [Works Receiving Certifications List (Gold, etc) (July 2009)] (in Japanese). Recording Industry Association of Japan. 10 August 2009. Retrieved 1 January 2014.
  30. ↑ ゴールド等認定作品一覧　2004年6月 [Works Receiving Certifications List (Gold, etc) (June 2004)] (in Japanese). Recording Industry Association of Japan. 10 July 2004. Retrieved 1 January 2014.
  31. ↑ ゴールド等認定作品一覧　2006年7月 [Works Receiving Certifications List (Gold, etc) (July 2006)] (in Japanese). Recording Industry Association of Japan. 10 August 2006. Retrieved 1 January 2014.
  32. ↑ ゴールド等認定作品一覧　2008年6月 [Works Receiving Certifications List (Gold, etc) (June 2008)] (in Japanese). Recording Industry Association of Japan. 10 July 2008. Retrieved 1 January 2014.
  33. 1 2 "G-Music J-Pop Chart" (in Chinese). G-Music. Retrieved 9 April 2014.
  34. ↑ "Japan Adult Contemporary 2009/07/20". Billboard (in Japanese). 20 July 2009. Retrieved 28 January 2014.
  35. ↑ "Japan Adult Contemporary 2009/07/27". Billboard (in Japanese). 27 July 2009. Retrieved 28 January 2014.
  36. ↑ "Japanese single certifications – Kumi Koda – 3 Splash" (in Japanese). Recording Industry Association of Japan. Retrieved 30 November 2015. Select 2009年月 on the drop-down menu

External links

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