Pop Diva

"Pop Diva"

CD only artwork.
Single by Koda Kumi
from the album Dejavu
B-side Black Candy
Released February 2, 2011
Format
Recorded 2010
Genre Dance-pop
Length 3:32
Label
Writer(s) Lil' Showy
Producer(s) Lil' Showy
Koda Kumi singles chronology
"Suki de, Suki de, Suki de./Anata Dake ga"
(2010)		 "Pop Diva"
(2011)		 "4 Times"
(2011)

"Pop Diva" (capitalized as "POP DIVA") is a song recorded by Japanese recording artist Kumi Koda for her ninth studio album Dejavu (2011). It was written by its producer Lil' Showy; this is Koda's first collaboration wit Lil' Showy. "Pop Diva" premiered on February 2, 2011 as the third and final from the album. The CD and digital cover sleeve has a body shot of Koda kneeling down, while the DVD cover has Koda with different clothing and pose. Koda's name, the song title, and the introduction lyrics are feature on the sleeve.

The song is a fast-paced dance-pop song which uses the diva phrase to describe Koda's success and beauty. It contains elements of electropop and hip-hop, and employs heavy use of autotune and vocoder. Upon its release, critical reception towards "Pop Diva" has been positive; majority of the critics commended the chorus composition of the song. Minor criticism was aimed towards the lyrical content. In Japan, the song failed to reach the top spot and peaked at number three. It has sold over 40,000 units in Japan, and "Pop Diva" was certified gold by the Recording Industry Association of Japan (RIAJ) for digital shipments of 100,000 units.

A music video for "Pop Diva" was directed by Seki, and features Koda in a futuristic city. Based on the 2010 film Inception, the video has Koda asleep in a computer-generate room, flying on the rope of a helicopter, and fighting an masked enemy on a building rooftop. "Pop Diva" was included on the set list of the singer's 2011 Dejavu Live Tour, and the Premium Night: Love & Songs Tour. "Pop Diva" has been professionally remixed twice, and including on her remix albums Beach Mix (2012) and Koda Kumi Driving Hit's 5 (2013).

Background and composition

"Pop Diva" was written, composed, and produced by Japanese artist Lil' Showy.[1] "Pop Diva" was the only song from her Dejavu album not to have included Koda in the writing or composing process; the last time she did not contribute to writing, composing, or producing any songs were from her eighth studio album, Universe (2010).[1][2] It was selected as the third and final single from Dejavu and was released in Japan on 2 February 2011 by Rhythm Zone, a sub-label from Avex Trax. The Maxi CD version of the single contains the B-side "Black Candy", and includes the two songs instrumental versions.[3] A bonus DVD includes the music video and making video of "Pop Diva".[4]

"Pop Diva" is a "fast-paced" dance-pop song that borrows influences from numerous genres including electropop and hip-hop.[5][6][7][8] Koda's vocals are heavily processed through autotune and vocoder pyrotechnics, and are delivered during the chorus and chorus-breaks.[9][10] According to Bradley Stern at MuuMuse and a reviewer from J-Station, the lyrics to "Pop Diva" emphasize themes of Koda's successful career, beauty, and narcissism; Stern exemplified the lyric as an example of this; "I’m the pop diva. Most beautiful, powerful, and talented girl on the planet. Are you ready for me? Let’s go!"[9] Structure-wise, Stern then noted;

Aided by the same chord progression as Spears' "Gimme More" and a stinging bass beat a la Far East Movement's "Like a G6, "Pop Diva" is Kumi’s hottest, noisiest dance affair since 2007’s "But"... I’m also detecting a touch of Kesha influence–and by that, I mean I could definitely hear this one playing while I upchuck some glitter in the back of a dingy gay bar.[9]

Reception

Critical response

"Pop Diva" received favourable reviews from most music critics. Stern was positive towards the single, commending the composition and production. In conclusion, he stated "'Pop Diva' is noisy, overly Auto-Tuned and seriously disjointed, but also kind of brilliant in places. That’s just the way good pop works, you know?".[9] Paige Lim from Strait Times reviewed Koda's Walk of My Live 2015 concert tour, and was positive towards the original versions of "Pop Diva", and "House Party" and "Poppin' Love Cocktails" from Walk of My Life (2015) and Japonesque (2012), respectively; she labelled them "fast-paced, catchy tunes..."[7] A reviewer from CD Journal was positive, commending the production of the song and labelled the composition "impressive".[11] Tetsuo Hiraga from Hot Express was positive in his review. He commented that "Pop Diva" was a "complete dance tune" for everyone, and commended Koda's "provocative" and "attitude" delivery.[5] However, a reviewer from Arcadey.net criticized the song's composition as "crunk hip-hop trash".[6] In March–April 2012, an online poll was hosted on Popjustice by fans ranking their favourite single by Koda. With over 70 singles from her back-catalogue listed, "Pop Diva" ranked at 21 with three people rating it ten points, and another three people rating it the lowest score at six.[12]

Commercial performance

In Japan, "Pop Diva" debuted at three on the Japanese Oricon Daily Chart with an estimated 19,000 units on its first day; it reached number four on the weekly Oricon Singles Chart with over 32,000 units sold.[13][14][upper-alpha 1] "Pop Diva", alongside her 2008 single "Anytime", were her lowest chart singles since her 2006 single "Ima Sugu Hoshii" which peaked at number five; the positions of all three songs were then surpassed by Koda's 2011 single "Ai o Tomenaide", which reached number six.[13] "Pop Diva" also became her lowest selling original single since her 2005 single "Hot Stuff", and just reached over the 37,000 sales limit from her 2010 single "Can We Go Back".[14] The song lasted four weeks in the chart, and sold over 40,000 units.[14] "Pop Diva" also reached number eleven on the Japan Hot 100 chart, lasted seven weeks on the chart, and was certified gold by the Recording Industry Association of Japan (RIAJ) for digital shipments of 100,000 units.[15][16] This was her last single to receive a gold certification until her 2011 single, "Love Me Back".[16] The song failed to chart in Taiwan, her first single since "Anytime".

Music video

Still from the music video "Pop Diva", showing Koda hanging from a rope and being hauled away by an airship.

The music video for "Pop Diva" was directed by Seki, and the concert is based on the 2010 film Inception.[1] A promo for the video premiered on Avex Trax's YouTube channel on 17 January 2011.[17] A short version, with a duration of one minute and thirty-three seconds, premiered on 21 May 2011 on Avex's YouTube channel.[18]

the video opens with Kumi dreaming in a blue room, attached to several cords; a single blood tear streams from her closed eye. The video begins with her covered in dirt and jumping off of a high-rise building with the machines in the room where she dreams going haywire.[19] In the dream, she is searching for a book in a library carrying information on the task at hand: As she reads the words, the library begins collapsing, ending the stage in the dream. The scene shifts to where she is trying to avoid being hit by lasers and escapes by taking hold of a rope and being hauled away by an airship, much like what was used in the music video for Last Angel, featuring TVXQ.[19][20]

Unfortunately, the airship is attacked and Kumi drops, landing on the high-rise building from the opening scene. There, she is ambushed and fights with the opposer.[19] In the midst of the fight, she plants a self-destruct mechanism on him and jumps off of the building. The device destructs and Kumi wakes, the goal of the dream being completed.[19]

Live performances and other appearances

"Pop Diva" has been performed on two of Koda's concert tours. Its first appearance was on her Dejavu Live Tour in 2011, where it was included in the first segment of the concert.[21] The song's most recent appearance was included on her Premium Night: Love & Songs concert tour in 2012–2013. "Pop Diva" was remixed especially for the show, and was included in the middle segment.[22] "Pop Diva" has been included on two of Koda's remix albums: the KOZMR Lucas Valentine remix on Beach Mix (2012), and the House Nation Sunset in Ibiza remix on the bonus track edition of Koda Kumi Driving Hit's 5 (2013).[23][24]

Tracklist

  • Japanese CD single[3]
  1. "Pop Diva" – 3:32
  2. "Black Candy" – 3:12
  3. "Pop Diva" (Instrumental) – 3:32
  4. "Black Candy" (Instrumental) – 3:12
  • Japanese CD and DVD single[4]
  1. "Pop Diva" – 3:32
  2. "Black Candy" – 3:12
  3. "Pop Diva" (Instrumental) – 3:32
  4. "Black Candy" (Instrumental) – 3:12
  5. "Pop Diva" (Music video)
  6. "Pop Diva" (Making video)
  1. "Pop Diva" – 3:32
  2. "Black Candy" – 3:12
  3. "Pop Diva" (Instrumental) – 3:32
  4. "Black Candy" (Instrumental) – 3:12
  • Digital Music Video download[26]
  1. "Pop Diva" (Music video)

Credits and personnel

Credits adapted from the liner notes of Dejavu.[1]

Charts

Chart (2008) Peak
position
Japan Daily Singles Chart (Oricon)[13] 3
Japan Weekly Singles Chart (Oricon)[13] 4
Japan Weekly Singles Chart (Japan Hot 100)[15] 11
Japan Hot Singles Sales Weekly Chart (Japan Hot 100)[27] 7
Japan Radio Songs Weekly Chart (Japan Hot 100)[28] 12

Certifications and sales

Region Certification Sales/shipments
Japan (RIAJ)[29]
digital sales		 Gold 100,000
Japan (RIAJ)[29]
physical sales		 N/A 40,000[14]

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history

Region Date Format Label
Japan[3] February 2, 2011 CD Single
Japan[4] DVD single
Japan[25] Digital EP Avex Music Creative Inc.
Australia[30]
New Zealand[31]
United Kingdom[32]
Germany[33]
Ireland[34]
France[35]
Spain[36]
Taiwan[37]

Footnotes

Notes

  1. ↑ Sales provided by Oricon database and are rounded to the nearest thousand copies.

References

  1. 1 2 3 4 Koda, Kumi (2011). Dejavu (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46831.
  2. ↑ Koda, Kumi (2010). Universe (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46493~4.
  3. 1 2 3 Koda, Kumi (2011). Pop Diva (Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46812.
  4. 1 2 3 Koda, Kumi (2011). Pop Diva (CD and DVD version; Liner notes). Kumi Koda. Japan: Rhythm Zone. RZCD-46811/B.
  5. 1 2 Tetsuo, Hiraga (2 February 2011). "Kumi Koda – Pop Diva". Hot Express; powered by Billboard Japan. Retrieved 17 December 2015.
  6. 1 2 Arcadey Staff (2013). "Koda Kumi's "Hotel" is the best Koda Kumi single in a long time". Arcadey.net. Retrieved 17 December 2015.
  7. 1 2 Lim, Paige (19 July 2015). "J-pop queen Koda Kumi delivers on first solo concert in Singapore". Strait Times. Retrieved 17 December 2015.
  8. ↑ "Pop Diva information". Kumi Koda's official website; powered by Rhythm Zone. 2 February 2011. Retrieved 17 December 2015.
  9. 1 2 3 4 Stern, Bradley (18 January 2011). "Kumi Koda – Pop Diva (single review)". MuuMuse. Retrieved 17 December 2015.
  10. ↑ "Kumi Koda – Pop Diva (single review)". J-Station. 1 February 2011. Retrieved 17 December 2015.
  11. ↑ CD Journal Staff (1 February 2011). "Kumi Koda / Pop Diva (CD + DVD)". CD Journal. Retrieved 17 December 2015.
  12. ↑ Popjustice Fans. "The Ulimate J-Pop Queens Singles Rate, Part III: Koda Kumi (The Winner)". PopJustice. Retrieved 30 December 2015.
  13. 1 2 3 4 倖田來未のリリース一覧 [A Look at Kumi Koda's Releases]. Oricon (in Japanese). Retrieved 16 April 2014.
  14. 1 2 3 4 "オリコンランキング情報サービス「you大樹」" [Oricon Ranking Information Service 'You Big Tree']. Oricon (in Japanese). Retrieved 21 May 2014. (subscription required (help)).
  15. 1 2 "Japan Billboard Hot 100 2011/02/14". Billboard (in Japanese). 14 February 2011. Retrieved 28 January 2014.
  16. 1 2 レコード協会調べ　1月度有料音楽配信認定 [Record Association Investigation: January Digital Music Download Certifications] (in Japanese). Recording Industry Association of Japan. 28 February 2014. Retrieved 4 March 2014.
  17. ↑ Avex (30 June 2015). "Pop Diva / 倖田來未 (promo video)". Avex Trax; published through YouTube. Retrieved 22 December 2015.
  18. ↑ Avex (30 June 2015). "Pop Diva / 倖田來未 (short version)". Avex Trax; published through YouTube. Retrieved 22 December 2015.
  19. 1 2 3 4 Avex (30 June 2015). "Pop Diva / 倖田來未". Avex Trax; published through YouTube. Retrieved 22 December 2015.
  20. ↑ Avex (30 June 2015). "倖田來未 / Last Angel feat.東方神起". Avex Trax; published through YouTube. Retrieved 22 December 2015.
  21. ↑ Koda, Kumi (2010). Koda Kumi Live Tour 2011 Dejavu (DVD). Kumi Koda. Japan: Rhythm Zone. RZBD-59042~3.
  22. ↑ Koda, Kumi (2013). Premium Night: Love & Songs (DVD). Kumi Koda. Japan: Rhythm Zone.
  23. ↑ Koda, Kumi (2012). Beach Mix (DVD). Kumi Koda. Japan: Rhythm Zone. RZCD-59119.
  24. ↑ Koda, Kumi (2013). Driving Hit's 5 (DVD). Kumi Koda. Japan: Rhythm Zone. RZCD-59356.
  25. 1 2 "Pop Diva – EP – By Kumi Koda". iTunes Store JP. February 2, 2011. Retrieved January 15, 2016.
  26. ↑ "Pop Diva – Music Video – By Kumi Koda". iTunes Store JP (Released in Japan only). February 2, 2011. Retrieved January 13, 2016.
  27. ↑ "Japan Billboard Hot Singles Sales Chart". Billboard (in Japanese). February 14, 2011. Retrieved January 15, 2016.
  28. ↑ "Japan Billboard Hot Radio Songs Chart". Billboard (in Japanese). February 14, 2011. Retrieved January 15, 2016.
  29. 1 2 "Japanese single certifications – Kumi Koda – Pop Diva" (in Japanese). Recording Industry Association of Japan. Retrieved 30 November 2015. Select 2014年月 on the drop-down menu
  30. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store AU. February 2, 2011. Retrieved January 15, 2016.
  31. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store NZ. February 2, 2011. Retrieved January 15, 2016.
  32. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store UK. February 2, 2011. Retrieved January 15, 2016.
  33. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store GER. February 2, 2011. Retrieved January 15, 2016.
  34. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store IRE. February 2, 2011. Retrieved January 15, 2016.
  35. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store FRA. February 2, 2011. Retrieved January 15, 2016.
  36. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store SPA. February 2, 2011. Retrieved January 15, 2016.
  37. ↑ "Pop Diva – EP – By Kumi Koda". iTunes Store TWN. February 2, 2011. Retrieved January 15, 2016.

External links

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