Guangqi Honda

Guangqi Honda Automobile Co., Ltd.
Private joint venture
Industry Automotive
Founded 1998 (1998) (Guangzhou)
Headquarters Guangzhou, China
Area served
 China
Products Automobiles
Owner GAC Group (50%)
Honda Motor (50%)
Number of employees
 Approximately 7,000
Website www.ghac.cn/english/
Guangqi Honda
Simplified Chinese 广汽本田

Guangqi Honda Automobile Co Ltd[1] is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]

Co-owned by Honda Motor and GAC Group,[4] Guangqi Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprise the Everus S1,[5] Honda Accord, Honda Crider, Honda City, Honda Crosstour, Honda Vezel, Honda Fit, and Honda Odyssey.[2] As of early 2011, some offerings may incorporate Japanese-made parts.[6]

Originally named Guangzhou Honda, this was changed to Guangqi Honda in 2009.[7] As of 2011, the company boasts a per year production capacity of 480,000.[8]

History

Seeking to replace the loss-making[9] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[10] in May[10] or July[2] of 1998. By 1999, Guangqi Honda was producing its first model, an American version Accord.[9]

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[9] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.

Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]

Everus

Main article: Everus

Everus (Li Nian Chinese: 理念), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[12] While it was the first China-only brand for any sino-foreign joint venture[5] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[13] The S1 is based on an old model of the Honda City.[13]

Customer service award

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[14]

See also

References

  1. ↑ "2009 Environmental Annual Report, Honda" (PDF). world.honda.com. Honda. Archived from the original (PDF) on 15 June 2013. Retrieved 27 July 2014.
  2. 1 2 3 "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 Nov 2011. Retrieved 2011-12-31.
  3. ↑ "Guangqi Honda Automobile Co., Ltd.". world.honda.com. Honda. Archived from the original on 25 Dec 2010. Retrieved 27 July 2014.
  4. ↑ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  5. 1 2 "Guangqi Honda’s Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011.
  6. ↑ "AUTOSHOW-Honda: China output to be affected by Japan parts shortage". Reuters. Apr 18, 2011. Retrieved 01/04/2012. Check date values in: |access-date= (help)
  7. ↑ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
  8. ↑ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Retrieved 2011-12-31.
  9. 1 2 3 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0324590997, 9780324590999, Page 423
  10. 1 2 Juan Antonio Fernandez, Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 0470822244. ISBN 9780470822241.
  11. 1 2 "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 Apr 2010. Retrieved 27 July 2014.
  12. ↑ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  13. 1 2 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
  14. ↑ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009

External links

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