Pibb Xtra
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced |
1972 (as Peppo) 1973 (as Dr. Pibb and Mr. Pibb later that year) 2001 (as Pibb Xtra) |
| Color | Caramel |
| Flavor | Pepper-style carbonated soft drink |
| Variants |
Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla |
| Related products |
Dr Pepper Dr. Wells Dr. Thunder |
Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold in limited areas of the United States.
History
First introduced as "Peppo" and eventually "Dr. Pibb", to compete against Dr Pepper,[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[4]
In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.[5]
In 2001, a new formula called Pibb Xtra added cinnamon flavor,[6] replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".
Coca-Cola Freestyle Flavors
In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines.
Nutrition
A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.[7]
References
- ↑ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly 1 (1)
- ↑ Soda Pop of the Week: Peppo
- ↑ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109
- ↑ Dr Pepper Museum – History of Dr Pepper
- ↑ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
- ↑ Coca-Cola Brand Fact Sheet – Pibb Xtra
- ↑ "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016.
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