Volaris

Volaris
IATA ICAO Callsign
Y4 VOI VOLARIS
Founded 2004
Commenced operations 2005
Hubs
Focus cities
Frequent-flyer program VClub
Fleet size 59
Destinations 65
Company slogan Spanish - Precios que te hacen viajar
English - Get out of town prices
Parent company Vuela Compañia de Aviación
Headquarters Mexico City, Mexico
Key people
  • Enrique Beltranena (CEO)
  • Fernando Suarez (CFO)
  • Holger Blankenstein (CCO)
Website www.volaris.com

Concesionaria Vuela Compañía de Aviación, S.A.B. de C.V. (BMV: VOLARA, NYSE: VLRS), operating as Volaris, is a Mexican low-cost airline based in Santa Fe, Álvaro Obregón, Mexico City and its operational base is located at the General Abelardo L. Rodríguez International Airport (TIJ) in Tijuana.

The airline operates scheduled flights to Mexico (43) and elsewhere in the Americas (22) from Benito Juárez International Airport in Mexico City, Don Miguel Hidalgo y Costilla International Airport, in Guadalajara, General Abelardo L. Rodríguez International Airport in Tijuana and General Mariano Escobedo International Airport in Monterrey.

Volaris is the country's second largest airline after Aeroméxico. It is a leading competitor in the Mexican domestic airline market, now with a market share of over 23% of domestic traffic.[1][2]

History

A Volaris Airbus A319 parked at Terminal 2 at Cancún International Airport.
A Volaris A319 parked at Terminal 1 on a rainy day in Mexico City International Airport before take off to Los Angeles International Airport

The pre-operations phase (founding of the legal entities and setting up of the required infrastructure) started in August 2005 under the name Vuela Airlines. Major initial shareholders of the company were Grupo Televisa (the world's biggest Spanish-language media conglomerate), Inbursa (an insurance company owned by billionaire Carlos Slim), Avianca (then TACA Airlines) and the Discovery Americas Fund. Each of these partners invested 25% of the initial cost of activities, or 100 million USD. On July 2010,[3] it was announced that Televisa and Inbursa had sold their stake in Volaris leaving the ownership of Volaris as follows: Avianca (then TACA Airlines) with Roberto and Maria Cristina Kriete (50%), Investment fund Discovery Americas (over 25%) and Indigo Partners: Fund led by former America West CEO B. Franke. Ticket sales started on January 12, 2006, and, following the delivery of the airline's first aircraft, the first (non-commercial) flight was operated in February 2006. Scheduled revenue flights were launched on March 13, 2006, with the inaugural flight having been operated from Toluca to Tijuana.

Initially, the airline avoided flying to Mexico City because of its congested and expensive airport. The airline took over several slots that had been owned by now-defunct Mexicana and its subsidiaries MexicanaClick and MexicanaLink, establishing service in September 2010.

In March, 2011, it announced that its hub in Toluca would move to Guadalajara.

On June 5, 2012, the airline launched a frequent flyer program called VClub.[4] It is the membership program that provides special fares, offers, last minute travel deals and other perks. Customers can save up to 40% using the VClub membership.[5]

On June 6, 2012, PayPal became a payment alternative for the airline, enabling customers to purchase tickets directly from the airline's website.[6]

On September 17, 2012, Volaris announced a codeshare partnership with a German airline, Condor. Passengers of Condor are able to fly to more international destinations.[7]

Volaris started service from Mexico City to Mérida and Tuxtla Gutiérrez from in February 2013.

On March 13, 2013, the airline celebrated its seventh anniversary, offering passengers 70% off all flights, it has done this every year since then.[8]

International operations

A Volaris Airbus A319, codename "Andrea", taxiing at Los Angeles International Airport.

In November 2008, Volaris announced a codeshare agreement with US-based low-cost carrier Southwest Airlines.

In April 2009, Volaris announced the start of US-bound flights out of Toluca and Guadalajara (initially to Los Angeles and Oakland) to feed into the hubs of Southwest Airlines. Later on, US-flights were also offered from Zacatecas and Morelia, with Monterrey-Los Angeles (with Fresno Yosemite International Airport) in planning.

On December 13, 2010, Volaris started services between Chicago Midway International Airport and Guadalajara. It is Volaris' fourth international destination, first international service to a secondary airport and the longest route of Volaris' history. After Mexicana de Aviación's shutdown, Volaris took over many of Mexicana's international destinations and flights from its focus city, Guadalajara.

On February 25, 2011, it was announced that Volaris would acquire Mexicana's destination, Fresno Yosemite International Airport and would begin service on April 14, 2011. Fresno was Volaris' first US destination where it did not partner with Southwest Airlines. The airline began using Guadalajara International Airport as an American gateway hub in late 2011.

Volaris sought permission to fly between Dallas/Fort Worth International Airport and Mexico City, along with a number of other U.S.-Mexico routes. Volaris submitted the request on February 3, 2011 and the U.S. Department of Transportation granted approval on February 11.[9] However, Volaris did not launch the service until over four years later, on April 29, 2015, when it began flights between DFW and Guadalajara.[10]

Volaris received approval to fly to Southern California's San Diego International Airport on July 12, 2012. Volaris then began non-stop flights between Orlando and Guadalajara from July 14, 2012.[11]

Volaris started service between Sacramento Int'l and Guadalajara on November 15, 2012. Volaris then began flights between Denver and Mexico City on December 8, 2012.

On February 22, 2013, Volaris and Southwest stopped codesharing. Southwest decided to focus more on the Mexican market with AirTran Airways, instead of codesharing with Volaris.[12][13]

Volaris began flights between Phoenix and Guadalajara on October 19, 2013.

Volaris began flying to its first destination in Texas, at the time, to San Antonio International Airport from Guadalajara on December 14, 2013.[14]

Volaris began non-stop flights between Chicago/O'Hare and Mexico City on December 17, 2013.[15] This replaced Volaris' Chicago/Midway-Mexico City flights.

Volaris then began flights between Guadalajara and Ontario Int'l Airport in Ontario, California, a reliever airport in the Greater Los Angeles area, on April 12, 2014.[16]

Volaris applied to fly Mexicana's former Portland to Guadalajara route. The application was granted and service to Portland began on October 6, 2014.[17]

Volaris began its second destination in Florida, Fort Lauderdale International Airport from Mexico City on December 1, 2014 and then also from Guadalajara on December 4, 2014.[18]

Volaris began non-stop flights between Reno/Tahoe International Airport and Guadalajara on December 16, 2014.[19]

Volaris planned to launch service to Houston Hobby Airport in Houston, Texas as soon as the new terminal was completed,[20] but the airline chose to begin flying to Houston-Intercontinental from Guadalajara on March 26, 2015, instead.[21]

Volaris began its first non-stop flights to the Northeastern United States, when it began service between New York-JFK and Guadalajara on July 15, 2015.[22]

In the summer of 2015, Volaris launched its first ever international flights outside the USA; to Guatemala on June 18,[23] to Puerto Rico on July 2,[24] and to Costa Rica on September 10.[25]

On July 7, 2016, Volaris will begin service to Seattle from Guadalajara.[26]

Volaris will also begin the first service link between Austin and Guadalajara on August 7, 2016.[27]

Corporate affairs

Its headquarters are on the 13th floor of Tower B of Antonio Dovalí Jaime, No. 70 in Colonia Zedec, Santa Fe, Álvaro Obregón, Mexico City.[28]

It formerly had its headquarters on the first floor of Prolongación Paseo de la Reforma 490 in Peña Blanca, Santa Fe.[29]

Destinations

Volaris serves 43 domestic destinations and 22 international destinations (Currently all in the Americas).

Further information: Volaris destinations

Codeshare agreements

Past

Fleet

A Volaris Airbus A319 at Monterrey International Airport.
A Volaris Airbus A320 landing at Mexico City International Airport.
A Volaris A319 cabin.

As of March 2016, the Volaris fleet consists of the following aircraft, with an average age of 4.4 years:[31]

Volaris Fleet
Aircraft In Service Orders Passengers Notes
Airbus A319-100 18 — 144
Airbus A320-200 39 16 174
Airbus A320neo — 30 TBA Deliveries begin in 2016
Airbus A321-200 2[32]

—

 220
Airbus A321neo — 20 TBA Deliveries begin in 2017
Total 59 66
Projected Volaris Fleet [33]
Year End Airbus A319 Airbus A320/A321 Total
2014 19 31 50
2015 17 35 52
2016 15 42 57

Media

The former Volaris safety video featured actress Claudia Lizaldi.[34] The current Volaris safety video features young children demonstrating the safety procedures.[35] Both of the videos are enabled with English language subtitles.

References

  1. ↑ "Aeromexico trades domestic & international market share gains for lower yields as 2Q profits drop". Retrieved 29 July 2015.
  2. ↑ "Aeromexico and Volaris increase international spread to strengthen yields; and VivaAerobus follows". Retrieved 29 July 2015.
  3. ↑ "Indigo Partners buys stake in Mexico's Volaris". Flightglobal.com. 2010-07-19. Retrieved 2013-05-12.
  4. ↑ "Sala de prensa". volaris.mx. Retrieved 2013-05-12.
  5. ↑ "Volaris Coupon Codes 2015 - Upto 50% Off -". Gift Card Free Promo Codes. Retrieved 29 July 2015.
  6. ↑ "Media Center". volaris.mx. Retrieved 2013-05-12.
  7. ↑ "Press Release - Condor and the Mexican airline Volaris enter into partnership" (PDF). 17 September 2012. Retrieved 12 November 2012.
  8. ↑ "Volaris. 70% off Airfare to Mexico...Today only!". Slickdeals. Retrieved 29 July 2015.
  9. ↑ "Volaris get U.S. approval for DFW-Mexico City flights". Airline Biz Blog. Retrieved 29 July 2015.
  10. ↑ "Volaris wants to fly DFW-Guadalajara route, too". Airline Biz Blog. Retrieved 29 July 2015.
  11. ↑ "Volaris to Start Mexico City – Orlando from July 2012". Retrieved 29 July 2015.
  12. ↑ Archived May 7, 2013, at the Wayback Machine.
  13. ↑ "Southwest and Volaris to end partnership - 2/7/2013". Flight Global. 2013-02-07. Retrieved 2014-02-10.
  14. ↑ "Volaris to Start Guadalajara – San Antonio Service from mid-December 2013". Retrieved 29 July 2015.
  15. ↑ "Volaris to Start Mexico City – Phoenix / Chicago O’Hare Service from Dec 2013". Retrieved 29 July 2015.
  16. ↑ "Volaris to Start Guadalajara – Ontario Service from April 2014". Retrieved 29 July 2015.
  17. ↑ "Volaris applies for PDX-GDL service. - FlyerTalk Forums". Retrieved 29 July 2015.
  18. ↑ "Volaris Adds Ft. Lauderdale Operation from Dec 2014". Retrieved 29 July 2015.
  19. ↑ "Volaris Adds Guadalajara – Reno Service from mid-Dec 2014". Retrieved 29 July 2015.
  20. ↑ "Houston airport operator envisions Hobby offering international flights in 12 markets". Retrieved 29 July 2015.
  21. ↑ "Volaris Adds Guadalajara – Houston Route from late-March 2015". Retrieved 29 July 2015.
  22. ↑ "Volaris, Now Arriving in New York". Yahoo Finance. 25 March 2015. Retrieved 29 July 2015.
  23. ↑ "Volaris makes first flights into Central America". Financial News - Financial News Distribution - Financial News PR. Retrieved 29 July 2015.
  24. ↑ "Volaris - Volaris Announces Flights to Puerto Rico". Retrieved 29 July 2015.
  25. ↑ Volaris (25 May 2015). "Volaris Announces Flights to Costa Rica". Retrieved 29 July 2015.
  26. ↑ "Volaris Adds New Guadalajara – US Routes in 16Q3". RoutesOnline. Retrieved 27 April 2016.
  27. ↑ "Volaris Adds New Guadalajara – US Routes in 16Q3". RoutesOnline. Retrieved 27 April 2016.
  28. ↑ "Information about Volaris." Volaris. Retrieved in April 9, 2016. "Antonio Dovalí Jaime, No. 70, Torre B, Piso 13, Colonia Zedec Santa Fe, Delegación Álvaro Obregón, C.P. 01210, México, Distrito Federal,"
  29. ↑ "Contáctanos." Volaris. Retrieved on December 4, 2010. "Dirección de oficinas Volaris - Prolongación Paseo de la Reforma 490 piso 1 Col. Santa Fe Peña Blanca México DF, Delegación Álvaro Obregón C.P. 01210"
  30. ↑ https://www.condor.com/us/fileadmin/dam/pdf/tcf-us/06_The_Company/02_Press/Volaris_engl.pdf
  31. ↑ 23 May 2015. "Volaris Fleet in Planespotters.net". planespotters.net. Retrieved 2015-05-23.
  32. ↑ "Volaris Flota - Airfleets aviación". Retrieved 29 July 2015.
  33. ↑ "05/07/14 Bank of America Merrill Lynch 2014 Transportation Conference (pg 18)".
  34. ↑ "Video de seguridad Volaris.mov." Volaris Official YouTube. Retrieved on November 4, 2010.
  35. ↑ "Video de seguridad Volaris con niños". YouTube. Retrieved 2013-05-12.

External links

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