KXOL-FM

KXOL-FM

City	Los Angeles, California
Broadcast area	Greater Los Angeles
Branding	Mega 96.3
Slogan	LA's #1 Party Station
Frequency	96.3 MHz
First air date	1949 (as KFSG) 2001 (as KXOL)
Format	Spanish Urban
Language(s)	Spanish
ERP	6,600 watts
HAAT	398 meters
Class	B
Facility ID	28848
Former callsigns	KFSG (1949-2001)
Owner	Spanish Broadcasting System
Webcast	Listen Live
Website	mega963.com

KXOL-FM (96.3, "Mega 96.3"), is a Spanish AC music radio station in the Los Angeles area.

History

Early years

For many years, 96.3 was a Christian radio station in Los Angeles known as KFSG, owned by the International Church of the Foursquare Gospel (the call letters stood for "FourSquare Gospel"). They ran religious programming produced by their own church along with syndicated staples like "Focus on the Family", "Joni and Friends", "Insight for Living", "In Touch", among others. They ran such shows half the time, playing music the other half.

For years, the station played traditional Christian music with contemporary Christian for only a few hours a week on Saturday. But by 1981 they began to mix in softer contemporary Christian songs to their format. By 1987 KFSG was an adult contemporary Christian station playing artists like Twila Paris, Steven Curtis Chapman, Petra, David Meece, Randy Stonehill, PFR, White Heart, among others.

The station was owned by the Foursquare Church until 2001 when it was sold to the Spanish Broadcasting System. On April 30, 2001, KFSG moved its programming to 93.5 (now KDAY), but dropped the music and went to religious talk programming full-time. By 2003, KFSG was off the air when that station was sold to another Spanish group.

The new owners gave 96.3 a Spanish AC format, and the call letters were changed to KXOL on May 9, 2001. The station became known as El Sol 96.3 and their morning show was hosted by Sylvia Villagran who became the first woman to host a morning radio show in Los Angeles. According to Arbitron between 2001 and 2004 the show garnered high ratings, consistently placing it among the top three morning shows in Los Angeles. '"El Sol" was one of two Spanish Soft AC radio stations in Los Angeles until May 2005, when its format change left KLVE as the only station in L.A. now playing the format.

KXOL decision to drop their Spanish adult contemporary format for hurban wasn't without controversy: The abrupt switch violated a transmitter lease agreement that KXOL's parent company, Spanish Broadcasting System (SBS), had with Emmis Communications; the agreement required formal notification to Emmis of any change in format and expressly prohibited KXOL from programming to directly compete with Emmis' Rhythmic Contemporary outlet KPWR. SBS switched formats anyway, and Emmis filed a lawsuit to force SBS to either drop the format or find a new transmitter. SBS announced that KXOL would move to another transmitter site a month later, and both parties settled the dispute sometime after.

Latino 96.3, and LA 96.3

KXOL has had success as a Latin Urban, and much of that success is likely attributed to KXOL snatching some of (the now-defunct) KKBT and KPWR's Hispanic base. However, it has begun to tilt its direction slightly towards Hip-Hop but still remain within the urban area. By May 2012 KXOL dropped the "Latino 96.3" moniker and replaced it with the newer but shortened "LA 96.3" and began billing themselves as "L.A.'s Party Station." The playlist has also shifted further towards a conventional English-language Rhythmic direction save for a handful of urban tracks. By late 2012 the station decided to switch back to Latino 96.3 and as of May 2013 is playing mostly urban again with a blend of English and Spanish hits.

Mega 96.3

On May 16, 2014, at 2PM, KXOL suddenly changed formats to Spanish AC as Mega 96.3 to compete with WPAT 93.1 Amor in NYC.

In November 2014, the station kept its "Mega 96.3" name but switched back to its previous format and is currently playing mostly urban again with a blend of English and Spanish hits.

Competition

KXOL has 7 competing stations. 105.9 KPWR (Power 106), 93.9 KXOS (Exitos), 102.7 KIIS (KIIS FM), and 97.1 KAMP (AMP Radio) compete with KXOL in the L.A. area. 99.1 KGGI competes with KXOL in the IE and parts of east L.A. County. 104.7 KCAQ (aka Q104-7) and 103.3 KVYB (aka The Vibe) compete with KXOL in parts of Ventura County and L.A. County (in areas near the L.A. County-Ventura County border line). KVYB's signal can only be heard in very little of KXOL's signal coverage areas because of KVYB's signal coming from distant Santa Barbara.

96.1 KWIE at one point had the same hurban music format as KXOL, but then later changed to a Rhythmic Top 40 music format up until its flip to Regional Mexican in August 2007. KVYB, whose format originally started out as a hybrid Hurban/Rhythmic because of its target audience at the beginning of that station's debut, has now completely shifted to a more Rhythmic direction.

External links

KXOL-FM official website

Query the FCC's FM station database for KXOL

Radio-Locator information on KXOL

Query Nielsen Audio's FM station database for KXOL

Radio stations in the Los Angeles, California market

By FM frequency	87.7¹ 88.1 88.5 88.7 88.7 88.9 88.9 89.3 89.9 90.1 90.3 90.7 91.3 91.5 91.9 92.3 92.7 93.1 93.5 93.9 94.3 94.7 95.5 95.9 96.3 96.7 97.1 97.9 98.3 98.7 99.5 100.3 101.1 101.9 102.3 102.7 103.1 103.5 103.9 104.3 105.1 105.5 105.9 106.7 107.1 107.5 Orange County 88.5 88.9 90.1 92.7 94.3 95.9 96.7 103.1 106.3 107.9

By AM frequency	570 590 600 640² 670 710 740 760 790 830 870 900 930 980 1020 1070² 1110 1150 1190 1220 1230 1240 1260 1280 1290 1300 1330 1350 1370 1410 1430 1440 1460 1480 1500 1510 1540 1560 1570 1580 1600 1650 1670 Orange County 830 1190 1480

NOAA Weather Radio frequency	162.400 162.450 162.525 162.550

Digital radio	640 980 1070 88.1-1 88.1-2 88.1-3 88.5-1 88.5-2 89.3-1 89.9-1 89.9-2 91.5-1 92.3-1 92.3-2 92.3-3 93.1-1 93.1-2 93.9-1 94.7-1 94.7-2 95.5-1 95.5-2 96.7-1 97.1-1 97.1-2 98.7-1 98.7-2 100.3-1 100.3-2 101.1-1 101.1-2 102.7-1 102.7-2 103.1-1 103.5-1 103.5-2 104.3-1 104.3-2 105.1-1 105.1-2 105.1-3 105.9-1 105.9-2 106.7-1 106.7-2 107.1-1 107.5-1 107.5-2 107.5-3 107.9-1

By callsign	KABC KAMP-FM KAHZ KALI KALI-FM KAZN KBIG KBPK KBRT KBUE KBUA KCAA KCAL KCBS-FM KCRW KCSN KDAY KDIS KDLD KDLE KEIB KEZY KFI KFMB KFNY KFRN KFSH-FM KFWB KGBN KHJ KHPY KHTS KIEV KIIS-FM KIRN KISL KJLH KKDD KKGO KKJZ KKLA-FM KLAA KLAC KLAX-FM KLOS KLTX KLVE KMPC KMRB KMZT KNX² KOGO KOST KPCC KPFK KPRO KPWR KRCD KRCV KRLA KROQ-FM KRRL KRTH KSAK KSBR KSCA KSPA KSPC KSPN KSSE KSWD KTDD KTIE KTLW KTNQ KTWV KTYM KUCI KUSC KVNR KWIZ KWKW KWO37 KWRM KWVE-FM KXLU KXOL-FM KXOS KXSC KYLA KYPA KYSR WWG21 WNG584 WZ2505

Defunct	KACD/KBCD KACE KEDG KFAC KIBB KIIS KIQQ KJLH KKBT KKDJ KKHR KMET KMJR/KNJR KMPC KNAC KNHS KNOB KNX-FM KODJ KPPC KQLZ KRBV KSKQ KSKQ-FM KUTE KWST-FM KFSG KZAB/KZBA KZLA-FM KIEV KPOL KTZN KXED KXMG KYMS

Satellite radio local traffic/weather XM Channel 222 Sirius Channel 150 Nearby radio markets Bakersfield High Desert/Eastern Sierra Oxnard–Ventura Riverside/San Bernardino San Diego Santa Barbara Victor Valley See also List of radio stations in California ¹ Audio for TV channel 6 (KSFV-CA/Religious) ² Clear-channel stations with extended nighttime coverage.

Spanish-language radio stations in the state of California

Stations	KAEH – Beaumont KAFY – Bakersfield KALI – West Covina KATD – Pittsburg KAZA – Gilroy KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBFP-FM – Delano KBHH – Kerman KBKY – Merced KBLA – Santa Monica KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCVR – Lodi KCVR-FM – Columbia KDBV – Salinas KEBN – Garden Grove KEPD – Ridgecrest KERU – Blythe KESQ – Indio KEXA – King City KEYQ – Fresno KFSD – Escondido KFSG – Roseville KFSO – Visalia KFVR – Crescent City KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHJ – Los Angeles KHPY – Moreno Valley KIDI – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJE-FM – Placerville KMJV – Soledad KMLA – El Rio KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNCR – Fortuna KNTO – Chowchilla KODV – Barstow KOND – Clovis KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Hanford KRHM – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES – Seaside KSJO – San Jose KSJV – Fresno KSKD – Livingston KSLK – Visalia KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTIQ – Merced KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTRB – San Francisco KTSE – Patterson KUBO – Calexico KUFW – Woodlake KUNA-FM – La Quinta KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Hollister KXTS – Geyserville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other

Spanish Broadcasting System

Radio Stations

New York	WSKQ WPAT

Los Angeles	KLAX KXOL

Miami	WRMA WXDJ WMFM¹ WCMQ-FM WRAZ¹

Puerto Rico	WRXD/WIOB WODA/WNOD WMEG/WEGM WZNT/WZMT/WZET²

Chicago	WLEY-FM

San Francisco	KRZZ

Television

Broadcast network	Mega TV

Mega TV network affiliates	KTBU WSBS-TV WTCV/WVEO/WVOZ-TV

¹SBS operates this station under a local marketing agreement by South Broadcasting System.
²SBS operates this station under a license management agreement by IBC-AERCO.

Coordinates: 34°11′49″N 118°15′32″W / 34.197°N 118.259°W / 34.197; -118.259

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