Maggi

For other uses, see Maggi (disambiguation).
Maggi advertisement in Senegal

Maggi[pronunciation 1] is an international brand of seasonings, instant soups, and noodles that originated in Switzerland. It was acquired by Nestlé in 1947.[1]

Company history

The company originally started in Switzerland in 1885, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the Singen, Germany where it is still based today.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.[2]

Products

Cube

The bouillon cube or "Maggi cube" is a meat substitute product that was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. In Haiti and throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology.[3] In the German, Dutch, and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or maggiplant, Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

Seasoning sauce

In China, Taiwan, Vietnam, Thailand, the Philippines, Singapore, Pakistan, Mexico, Indonesia, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous with Maggi-Würze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo Maggi. [4]

Noodles

Maggi instant noodles are popular in India and Malaysia. Nestle has 39% market share in Malaysia, where "Maggi" is synonymous with instant noodles,[5] and 90% market share in India.[6] In Malaysia, fried noodles made from Maggi noodles are called Maggi goreng.

In June 2015, tests in India found high amounts of lead and monosodium glutamate in Maggi noodles. The FSSAI ordered a national recall for all 9 variants of Maggi Instant Noodles and Oats Masala Noodles.[7][8]

In India, Maggi noodles carry a green dot, meaning they are specifically formulated to serve vegetarians.[9] This special formulation is not available in other countries, unless imported from India.

Dehydrated soup

Like other dehydrated soup mixes, Maggi Onion Soup mix is often combined with reduced cream to create a French onion dip.[10]

Maggi Noodles safety concerns in India

In May 2015, Food Safety Regulators from Barabanki, a district of Uttar Pradesh, India reported that samples of Maggi 2 Minute Noodles had unexpectedly high levels of monosodium glutamate, as well as up to 17 times the permissible limit of lead.[11][12][13][14][15] On June 3, 2015, the New Delhi Government banned the sale of Maggi in New Delhi stores for 15 days due to these findings.[16] On June 4, the Gujarat FDA banned the noodles for 30 days after 27 out of 39 samples were detected with objectionable levels of metallic lead, among other things.[17] Assam had banned sale, distribution, and storage of Maggi's "extra delicious chicken noodles" variety for 30 days since June 4, 2015 after tests carried out at the state public health laboratory concluded that the particular variety contained added monosodium glutamate and an excessively high amount of lead.[18] Some of India's biggest retailers like Future Group, which includes Big Bazaar, Easyday, and Nilgiris imposed a nationwide ban on Maggi.[19] In addition, multiple state authorities in India found an unacceptable amount of lead, leading to bans in more than 5 other states.[20][21]

On June 4, 2015 the government of Tamil Nadu banned Maggi foods due to an unacceptable amount of lead and other components.[22]

On June 5 the Andhra Pradesh Government also banned Maggi foods.[23]

During a press meet on June 26, 2015, the Minister for Health and Family Welfare of Karnataka, U. T. Khader, stated that Maggi foods would not be banned. [24]

On June 5, 2015, the Food Safety and Standards Authority of India (FSSAI) ordered a recall of all nine approved variants of Maggi instant noodles and oats masala noodles, suggesting that they were unsafe and hazardous for human consumption.[25] On the same day, the Food Standards Agency of the United Kingdom launched an investigation into the level of lead in Maggi noodles.[26] On June 6, 2015, the Central Government of India banned nationwide sale of Maggi noodles for an indefinite period.[27] Nepal indefinitely banned Maggi over concerns about lead levels in the product.[28] Maggi noodles have been withdrawn in five African nations: Kenya, Uganda, Tanzania, Rwanda and South Sudan by a super-market chain after a complaint by the Consumer Federation of Kenya.[29]

Testing controversies:

The Bombay High Court allowed the export of Maggi while the ban in India remained.[37]

FIRs against Bollywood Maggi Brand Ambassadors Amitabh Bachchan, Madhuri Dixit, & Preity Zinta were lodged by Sudhir Kumar Ojha, a lawyer, at Muzaffarpur district court, asking the authorities to arrest them if required. He complained that he fell sick after eating Maggi which he had purchased from a shop at Lenin Chowk on May 30.[38]

Maggi has always insisted that their noodles are safe.[39] Maggi recalled stock worth nearly Rs 320 crore from the shelves and paid 20 crores to a cement factory to burn the product. In addition, Corporate Affairs Ministry imposed a Rs 640 crore fine on Nestle India for the presence of MSG and lead beyond the permissible limit[40]

In August, tests performed by the US health regulator FDA showed no dangerous lead levels in the products.[33] On 13 August 2015, the nationwide ban was struck down by the Bombay high court. The court stated that proper procedure was not followed in issuing the ban and called into question the test results, as the samples were not tested at authorized laboratories accredited to the National Accreditation Board for Testing and Calibration Laboratories (NABL).[41]

Maggi came back to the shelves in India in November 2015.[42][43] Nestle has also been running a campaign to win back trust of members of the Indian community.[44] Nestle in India resumed production of Maggi in all five plants,that is Nanjangud (Karnataka), Moga (Punjab) Bicholim (Goa) and Tahliwal and Pantnagar in Himachal Pradesh, on 30 November 2015.[45]

FSSAI Sting Operation

The India Today Television team conducted a sting operation in which they approached FSSAI officials pretending to have a food product with high lead levels in October 2015. One of them agreed to pass the samples without conducting any tests. He told the team that "When you make money by selling your product, just pay me Rs 20,000 on a yearly basis".[46] He revealed that milk samples from one of India's best known companies had been dismissed by deliberately adulterating it, because company did not agree to bribe the inspectors.

Food and Consumer Affairs Minister Ram Vilas Paswan reacting to the operation said that "Standard products are being labelled as sub-standard and faulty products are being passed by such corrupt officials. This is a big crime and I demand strongest possible action against all those found guilty," and promised to take serious action, although FSSAI is not administered by his ministry.[47] Commenting on the reports, Union Health Ministry stated that FSSAI has clarified that the officials who have figured in the sting operation are not working in FSSAI but are employees of the UP state government.[48]

Criticism

Nestlé has faced criticism of its advertising not adhering to marketing regulations in developed countries, and making misleading claims in developing countries. Also, in October 2008 Nestlé mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made false claims that the noodles would "help to build strong muscles, bone, and hair". The British Advertising Standards Authority said that the advert did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.[49]

References

  1. ↑ Italian pronunciation: [ˈmaːddʒi]; Swiss German: [ˈmadʒi].
  1. ↑ "http://www.nestle.com/brands/allbrands/maggi_culinary". www.nestle.com. Retrieved 2016-02-03. External link in |title= (help)
  2. ↑ "FOOD HISTORY: History of Maggi brand of Nestlé". www.world-foodhistory.com. Retrieved 2016-02-04.
  3. ↑ Albala, Ken (2011). Food Cultures of the World Encyclopedia. Santa Barbara, Calif.: Greenwood. p. 166. ISBN 9780313376276. Retrieved 16 January 2016.
  4. ↑ "Seasoning Sauce | Maggi® | Brands & Offers | Nestlé Recipes". ElMejorNido.com. Retrieved 2016-01-16.
  5. ↑ "Noodles in Malaysia". Euromonitor.com. Retrieved 2016-01-16.
  6. ↑ "Noodles in India". Euromonitor.com. Retrieved 2016-01-17.
  7. ↑ "FSSAI orders recall of all nine variants of Maggi noodles from India". Firstpost. 2015-06-05. Retrieved 2016-01-16.
  8. ↑ "FSSAI Asked Nestle India to Withdraw and Recall Maggi Instant Noodles". 12 June 2016.
  9. ↑ "Maggi controversy: It's a wake-up call for Indian consumers | columns". Hindustan Times. Retrieved 2016-01-16.
  10. ↑ "Nestlé Choose Wellness". TastyRecipes.co.nz. 2014-03-13. Retrieved 2016-01-16.
  11. ↑ "Supreme Court denies to give clean chit to Maggie, orders to re-test". Retrieved 16 August 2015.
  12. ↑ "Doubts over MSG and Lead Content in Maggi Instant Noodles | Merofact Awareness Blog". Merofact.blogspot.in. 2015-05-19. Retrieved 2016-01-16.
  13. ↑ "Beware! Eating 2 -Minute Maggi Noodles can ruin your Nervous System". news.biharprabha.com. 18 May 2015. Retrieved 18 May 2015.
  14. ↑ "Maggi Noodles Packets Recalled Across Uttar Pradesh, Say Food Inspectors: Report". NDTV (New Delhi, India). 20 May 2015. Retrieved 20 May 2015.
  15. ↑ Sushmi Dey (16 May 2015). "‘Maggi’ under regulatory scanner for lead, MSG beyond permissible limit". The Times of India (New Delhi, India). Retrieved 20 May 2015.
  16. ↑ "Delhi govt bans sales of Maggi from its stores: Report". Times of India (New Delhi, India). 3 June 2015. Retrieved 3 June 2015.
  17. ↑ IANS (4 June 2015). "Gujarat bans Maggi noodles for 30 days". The Times of India ((The Times Group)). Retrieved 4 June 2015.
  18. ↑ "Timesofindia.indiatimes.com is temporarily unavailable". indiatimes.com.
  19. ↑ "Future Group bans Maggi too: The two-minute death of a India's favourite noodle brand". FirstPost. 3 June 2015. Retrieved 3 June 2015.
  20. ↑ "North to south: 5 states ban two-minute Maggi noodles in a day | india". Hindustan Times. Retrieved 2016-01-16.
  21. ↑ "Maggi noodles fail Lucknow lab test".
  22. ↑ The author has posted comments on this article (2015-06-05). "Centre may ban Maggi as other brands fail test in TN - The Times of India". M.timesofindia.com. Retrieved 2016-01-16.
  23. ↑ "Andhra Pradesh bans maggi, Telangana awaits report". Deccanchronicle.com. Retrieved 2016-01-16.
  24. ↑ News Karnataka (2015-06-27). "Maggi will not be banned in Karnataka". Newskarnataka.com. Retrieved 2016-01-16.
  25. ↑ "FSSAI Order to Nestle India" (PDF). FSSAI, India. 5 June 2015.
  26. ↑ "UK launches Maggi tests for lead content - The Economic Times". Economictimes.indiatimes.com. 2015-06-05. Retrieved 2016-01-16.
  27. ↑ "Supreme Court denies to give clean chit to Maggie, orders to re-test". www.patrika.com.
  28. ↑ "Nepal bans import, sale of Maggi noodles | world". Hindustan Times. Retrieved 2016-01-16.
  29. ↑ "Maggi noodles withdrawn in East African supermarket - BBC News". Bbc.com. Retrieved 2016-01-16.
  30. ↑ "We Will Remove No MSG from the Maggi Noodles Label: Nestles Global CEO - NDTV Food". Food.ndtv.com. 2015-06-06. Retrieved 2016-01-16.
  31. ↑ Rohan Venkataramakrishnan. "Nestlé's defence: It is only real (lead-free) Maggi when the noodles and masala are boiled in water". Scroll.in. Retrieved 2016-01-16.
  32. ↑ Share on Twitter (2015-06-09). "Singapore resumes sale of India-made Maggi noodles - Times of India". Timesofindia.indiatimes.com. Retrieved 2016-01-16.
  33. 1 2 Share on Twitter (2015-08-13). "US health regulator says lead in Maggi within acceptable levels - Times of India". Timesofindia.indiatimes.com. Retrieved 2016-01-16.
  34. ↑ "Maggi clears Bombay HC mandated lab tests: Nestle India". The Indian Express. 2015-10-17. Retrieved 2016-01-16.
  35. ↑ "Lead in soils and plants: A literature review".
  36. ↑ Park, Alice (2010-03-15). "Study: Indian Spices, Powders Linked with Lead Poisoning - TIME". Content.time.com. Retrieved 2016-01-16.
  37. ↑ Maulik Vyas, ET Bureau Jul 1, 2015, 03.59AM IST. "Bombay HC allows Nestle to export Maggi though ban continues in India - timesofindia-economictimes". Economictimes.indiatimes.com. Retrieved 2016-01-16.
  38. ↑ "Maggi case: Bollywood actors face FIR". The Hindu. 2015-06-03. Retrieved 2016-01-16.
  39. ↑ "What testing methodology does Nestlé use? | MAGGI Noodles - Nestlé India | Nestlé India". Nestle.in. 2016-01-01. Retrieved 2016-01-16.
  40. ↑ Ruchika Shah (2015-10-30). "How much did Maggi ban cost Nestle India? | Latest News & Updates at Daily News & Analysis". Dnaindia.com. Retrieved 2016-01-16.
  41. ↑ Share on Twitter. "Relief for Nestle, Bombay HC sets aside food regulator's ban on Maggi - Times of India". Timesofindia.indiatimes.com. Retrieved 2016-01-16.
  42. ↑ Bhusan, Ratna and Malviya, Sagar (17 October 2015) http://economictimes.indiatimes.com/industry/cons-products/food/maggi-clears-all-tests-nestle-india-to-restart-production-within-2-3-weeks/articleshow/49423524.cms
  43. ↑ "Maggi noodles India ban: Celebrations as Nestle returns to shelves". News.com.au. 2015-11-10. Retrieved 2016-01-16.
  44. ↑ Digital Defynd. "Nestle tries to win back customer trust by evoking a century-old relationship". Digitaldefynd.com. Retrieved 2016-01-16.
  45. ↑ "Nestle resumes Maggi noodles production at all plants in India : The Hindu - Mobile edition". M.thehindu.com. 2015-11-30. Retrieved 2016-01-16.
  46. ↑ "Sting exposes FSSAI officials giving nod to unsafe products for bribe : Mail Today, News - India Today". Indiatoday.intoday.in. 2015-10-21. Retrieved 2016-01-16.
  47. ↑ dna Web Team (2015-10-20). "Maggi ban: For one lakh rupees, FSSAI officials willing to fail your competitor's product: Reports | Latest News & Updates at Daily News & Analysis". Dnaindia.com. Retrieved 2016-01-16.
  48. ↑ "The First Mail | Stingcentre+asks+up+govt+to+take+action+against+guilty+officials". Thefirstmail.in. 2015-10-21. Retrieved 2016-01-16.
  49. ↑ "Nestle criticised for child health claims - Business News, Business - The Independent". Web.archive.org. Archived from the original on 12 June 2010. Retrieved 2016-01-17.

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