Cronut

The cronut is a hybrid of a croissant and a doughnut
Homemade version of a croissant-doughnut cut in half

Cronut is a croissant-doughnut pastry invented by Chef Dominique Ansel and trademarked[1][2] by his Bakery in New York City.[3][4] The pastry is made by frying a laminated dough in grape seed oil. The fried pastry is then sugared, filled, and glazed.[5]

The Boston Globe described the Cronut as a "food portmanteau".[6] In December 2013, Time magazine named the cronut as one of the "25 Best Inventions" of 2013.[7]

Origin

In 2013, Dominique Ansel considered adding a new product in his bakery, and it was pointed out that he didn't have any kind of donut on the menu.[8] As Ansel did not have a donut recipe, he decided to make his own, starting from the croissant he was familiar with. After two months of experimentation, he came up with a dough that is different from croissant dough, and produces a pastry that has flaky layers inside that fries easily and holds the cream, with a crunch on the outside.[8][9] The product he named cronut was introduced just before Mother's Day in May 2013. By chance, a blogger from Grub Street, the online restaurant blog from New York magazine entered the shop, tried the cronut, and reported it in his blog.[8][10] The blog post resulted in much interest in cronut, and by the third day, a queue of over 100 people had formed outside the shop to buy the new product.[9] Realizing that he had a success on his hands, Ansel trademarked the Cronut name within nine days.[11]

Similar recipes

Chef Alina Eisenhauer of Sweet Kitchen & Bar in Worcester, Massachusetts, claimed that she was the first to fry croissant dough and has been serving her "dosants" since 2008.[12] Baker Roy Auddino says he has been making "doughssants" since 1991.[13]

"Mister Croissant Donut", sold at Mister Donut stores throughout Japan[14]

Imitations and other takes on the cronut recipe have sprung up all over the United States and has also spread to many other countries including Australia, China, the United Kingdom, and Japan.[15][16][17][18][19][20] Make-at-home recipes have also been developed.[18]

The Cronut was brought to London in 2013 by Rinkoff Bakery[21] - a 100 year old bakery in the East End - in the form of a Crodough. It was named the must eat breakfast of the year by Timeout in 2013[22] and the 5th best thing to eat in London in 2015.[23]

Controversy

Due to its limited production and exclusivity, the Cronut spawned a black market in New York City with scalpers buying them for $5 and reselling them for up to $100 each.[24]

At the 2013 Canadian National Exhibition, bacteria from "cronuts" sold at Epic Burgers, a Toronto-based eatery, caused food poisoning in over 200 patrons.[25] Toronto bakery Le Dolci supplied the "cronuts" and bacon jam topping responsible for the contamination.[26]

The Swiss retailer Migros started selling "cronuts" in August 2013. Ansel had previously announced that he intended to register "cronut" as a Swiss trademark.[27] In October 2013, Migros announced they will no longer be using the name, now a registered trademark of Ansel's bakery. Migros renamed their item the "Big O".[28]

Charity campaign

In July 2013, Dominique Ansel Bakery launched a series of charitable campaigns with their Cronut product to benefit the Food Bank for New York City.[29] The Cronut Project campaign, sponsored by Dominique Ansel and three interns at BBH, benefited the Food Bank for New York City by raising over US$6,000 in six days with only twelve Cronuts.[30]

In September 2013, Dominique Ansel Bakery partnered with Shake Shack to offer Cronut Hole Concretes, featuring Cronut Holes and brown butter caramel custard. Hundreds lined up as early as 4 a.m. for a chance to purchase one of these 1000 concretes. All proceeds, over $5,300, went to the NYPD Widows and Children Fund and Madison Square Park Conservancy.[31]

At a live auction in October 2013 benefiting City Harvest (a New York City food rescue organization) Dominique Ansel, with auctioneer Nicholas Lowry and Questlove, auctioned a dozen freshly baked Cronuts for $14,000 in less than twenty minutes.[32][33]

Reception

Writing for the Village Voice in May 2013, Tejal Rao proclaimed the cronut Ansel's "masterpiece."[34] Late Night with Jimmy Fallon featured the dessert when guest Emma Roberts enjoyed a cronut during an August 2013 episode.[35]

See also

References

  1. ↑ Katie Little (2013-06-07). "Cronut Mania Spawns Imitators and a Trademark Rush". Cnbc.com. Retrieved 2014-04-19.
  2. ↑ USPTO. "Cronut". Retrieved 30 January 2014.
  3. ↑ Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life - Grub Street New York
  4. ↑ "Meet the Cronut: Croissant-Donut Hybrid Takes Pastry World by Storm - ABC News". Abcnews.go.com. 2013-05-20. Retrieved 2014-04-19.
  5. ↑ "Cronut™ 101 | Dominique Ansel Bakery". Dominiqueansel.com. 2013-05-10. Retrieved 2014-04-19.
  6. ↑ Why we love ‘cronuts’; The devilish pull of the food portmanteau By Ben Zimmer June 09, 2013
  7. ↑ "The Cronut | The 25 Best Inventions of the Year 2013 | TIME.com". Techland.time.com. 2013-11-13. Retrieved 2014-04-19.
  8. 1 2 3 "Eureka! From Gone Girl to the selfie stick – how one great idea can change your life". The Guardian. November 6, 2015.
  9. 1 2 Shunk, Laura (2013-12-04). "Cronut Wizard Dominique Ansel: "I Want to Make the World of Pastry Exciting"". Blogs.villagevoice.com. Retrieved 2014-02-26.
  10. ↑ Merwin, Hugh (May 9, 2013). "Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life". Grub Street.
  11. ↑ Brendan O'Connar (May 8, 2015). "The Mysterious Persistence of the Cronut". New York Times.
  12. ↑ Chef Alina Eisenhauer's 'Dosants' Were Cronuts Before Cronuts Were Cronuts FOX News Magazine
  13. ↑ Battle for Pastry Columbus Dispatch
  14. ↑ "ミスドのクロワッサンドーナツ第2弾「フルーツシリーズ」を食べてみました". Gigazine.net. Retrieved 17 June 2014.
  15. ↑ "The ‘Cronut’…Er, That’s the ‘Doughssant’…Has Arrived In St. Louis « CBS St. Louis". Stlouis.cbslocal.com. 2013-07-08. Retrieved 2014-04-19.
  16. ↑ Tenny Tatusian Cronut in LA: Semi Sweet Bakery to introduce the Crullant Los Angeles Times-Jun 27, 2013
  17. ↑ 'Cronut' craze has made it to Jacksonville June 28, 2013 FCN
  18. 1 2 A homemade version of the Cronut Minneapolis Star Tribune-Jun 26, 2013
  19. ↑ "Good Food - From cronut to zonut, pastry fever comes to Sydney". Smh.com.au. 2013-06-14. Retrieved 2014-04-19.
  20. ↑ "Where to get cronuts in London". 2013-08-23. Retrieved 2015-09-24.
  21. ↑ "Crodough London". www.crodoughlondon.com. Retrieved 2016-01-26.
  22. ↑ "The cronut and beyond: the latest culinary hybrids – Now. Here. This. – Time Out London". Time Out Blog. Retrieved 2016-01-26.
  23. ↑ Forest, Haley. "50 Things You Need to Eat in London Before You Die". thrillist. Retrieved 2016-01-26.
  24. ↑ "Crazy For Cronuts: Picking Apart The Tasty Trend". NPR. 2013-07-13. Retrieved 2014-04-19.
  25. ↑ "Cronut burgers not for sale, as CNE illness reports probed - Toronto - CBC News". Cbc.ca. 2013-08-22. Retrieved 2014-04-19.
  26. ↑ "Maple-bacon jam source of Cronut Burger illness outbreak at CNE: Toronto Public Health | National Post". News.nationalpost.com. 2013-08-27. Retrieved 2014-04-19.
  27. ↑ "Streit um Cronut-Kopie der Migros". Berner Zeitung. 1 September 2013. Retrieved 1 September 2013.
  28. ↑ "Migros New Yorker Cronut-Bäcker zwingt Grossverteiler in die Knie" (in German). persoenlich.com. 2013-10-20. Retrieved 2014-04-19.
  29. ↑ Want A Cronut? Donate To A Food Bank | Fast Company | Business + Innovation
  30. ↑ "The Cronut Project". Retrieved October 22, 2013.
  31. ↑ "Hundreds line up at Shake Shack for Cronut Hole Concrete, mix of frozen custard and cinnamon-sugar cronut holes". New York: NY Daily News. 2013-09-17. Retrieved 2014-04-19.
  32. ↑ Tishgart, Sierra (2013-10-23). "Someone Paid $14,000 for a Dozen Cronuts - Grub Street New York". Grubstreet.com. Retrieved 2014-04-19.
  33. ↑ Jen Chung in Food on Oct 23, 2013 1:41 pm (2013-10-23). "A Dozen Cronuts Sold For $14,000". Gothamist. Retrieved 2014-04-19.
  34. ↑ Tejal Rao (2013-05-10). "The Cronut Is a Doughnut-Croissant Love Child". The Village Voice. Retrieved 2014-08-13.
  35. ↑ Forbes, Paula (August 9, 2013). "Jimmy Fallon Saves Cronut-Starved Actress Emma Roberts". Eater.com.

External links

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